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INDUSTRI
AL VISIT
REPORT
LINGARAJ
BISCUITS PVT
LTD.
CHANDAKA INDUTRIAL
ESTATE ,
BHUBANESWAR
PRODUCTS OF PARLE G
Production Process of
Parle-G
Mixing
Distributi
on
Mouldin
g
Packaging
Baking
Cooling
Production Process of
Parle-G
Ingredients used for
the production of
Parle-G are :
Wheat Flour
Sugar and Salt
Edible Vegetable
Oils
Invert Syrup
Skimmed Milk
Powder
Leavening Agents
Permitted
Emulsifier
friendly
to avoid
Then
the
packets
are
collected through a channel
and sent to Godown for
distribution .
The
quality
is
not
compromised any process so
the product has to pass
through
several
QC
Distribution Channel
Lingaraj Biscuits
Pvt.Ltd.
Chandaka
Industrial Estate
Bhubaneswar.
Dippo- Cuttack
(Manguli Chowk)
18 Disributors
DippoBhubaneswar
(Mancheswar)
18 Disributors
Dippo- Sambalpur
(Redhakhol)
18 Disributors
Market Strength
The
MARKET-SHARE
It
The
Last
REASON OF PARLE-G MAINTAINING ITS PRICE OF RS. 3.00 FOR THE LAST 25YRS
Low
profit margin.
Decrease in weight per biscuit.
Bulk purchase of raw material.
Reduced wastage- 1% of the 115 TONES
Increased productivity.
Availability in remote places.
Avoid sophisticated packing.
40 g pack costing Rs 3 has net weight of
40 g from Jan 2008.
Parle-G has seen the variation in sales
due to increase in price by mere 50 paise in
1995.
It
The
It
Conclusion