Amity School of Business

NTCC
Major Project
Course Code: MSMJ100
Semester VI
Program - BBA, BBA (M&S), BBA
(F&A), BBA (FBM), BBA+MBA
(Dual Degree)
Batch: 2014-17/18
Session: Dec 2016 April 2017

Introduction

Amity School of Business

Course Credits 6
Duration 7 weeks (16th Jan 2017 27th Feb 2017)
Requirement
Choose topic from area of interest.
Emphasis should be on empirical study of primary data
Data Analysis should be done on MS Excel or SPSS

Student Learning
Outcomes

Amity School of Business

Learning outcomes
Identification of emergent trends of chosen sector/ industry
Detailed analysis of concurrent trends on markets/ consumer/ industry
How to conduct independent research using advanced research
techniques and
Comprehensive report writing and hypotheses formulation

Major Project to be converted into research paper for potential

publication
Inclusion of student as author

Expected Roles

Amity School of Business

Supervisor
Help students identify emergent trends of chosen sector
Broaden research horizon, but limit scope of study in terms of
duration, methods & tools employed
Discussion & finalization of topic before registration date
Get regular feedback from students

Expected Roles

Amity School of Business

Student
Identify relevant issues and problems in area of specialization/
interest
Self study & motivation
Regular reports to supervisors

Research hypotheses
Methodology
Data analysis
Report writing

Topic Selection

Amity School of Business

Explore the topic on which the dissertation should be carried

out.
Primary literature review by student.
Discussion of the topic and approach with student.

Initial Briefing of the Student

Amity School of Business

Faculty Allocation
Topic selection
Registration of the Students

Continuous Evaluation

Mid Assessment(By Faculty Panel)

Final Assessment (By Faculty Panel)

Timelines

Amity School of Business

Registration By January 10, 2017

WPRs to be submitted to respective Faculty 7 WPRs are to
be submitted (16th Jan, 23rd Jan, 30th Jan, 6th Feb, 13th Feb, 20th
Feb, 27th Feb)
Submission of rough draft to Respective Faculty 3rd March
2017
Final report submission 6th march 2017
Viva Voce (tentative) 18th March 20th March

Amity School of Business

1.
2.

Literature & Industry Review

Research Methodology

Hypotheses Development
Data Collection Method
Data Analysis Method

HOW TO CONDUCT
RESEARCH?

Literature
Review

Amity School of Business

Identify broad area, read general articles/ research papers to

find current trends, issues & keywords
Find specific articles on identified issue using keywords
identify Gaps and state Research Problem/Hypotheses
Sources Research papers/ articles, trade magazines,
newspapers, theses, working papers
To be cited/ referenced using APA (6th edition) referencing style

For Industry Review

Present growth and Future Projections
Current issues PESTLE analysis for Industry
If specific company SWOT Analysis

Research
Methodology

Amity School of Business

Type of Research Descriptive or Exploratory

Research Method:
Dependent upon Research Problem and Hypotheses formulated

Data Collection Primary or Secondary

Sampling Probability or Non Probability
Survey Methodology Interview/ location of survey/ focus group etc.
Questionnaire: Open/ Close ended

Data Analysis

Guidelines for
Reporting

Amity School of Business

Project report should include the following:

Abstract
Preliminary pages Title, Declaration, Faculty Approval,
Acknowledgement, Table of Contents
Introduction to the study
Literature Review
Research Gaps questions, objectives & hypotheses
Research Methodology and Tools Used
Data Analysis
Discussion of results/ Managerial Implications
Discussion on future scope of research & current limitations
References (APA style) & Annexure (questionnaire, supporting
material etc.)

IMPORTANT!!

Amity School of Business

The various steps to be followed are as follows:

1. Identification of research areas by the students.
2. Meeting with the faculty guide for topic consultation.
3. Online Registration
4. Submission of a copy of registration form, duly signed by the
faculty guide at the academic office.
5. Post approval preparation and final submission.
6. Final Viva and presentation.
PS: The student shall submit 2 copies of the report with the faculty
guide. In case of non submission of report the student shall not
be entitled to give the viva.