Writing for the Web

Write clear, simple and effective content. The content of your site
should be easy to read for everyone, preferably in a conversational
style.
Front-load your text. Put the most important content on your page
in the first paragraph, so that readers scanning your pages will not
miss your main idea.
Chunk your content. Cover only one topic per paragraph.
Be concise. Write short paragraphs and minimize unnecessary
words.
Write in active voice instead of passive voice. (Ex: Tim taught the
class, instead of the class was taught by Tim.)
Choose lists over paragraphs. When possible use lists rather than
paragraphs to make your content easier to scan.

Length ,Tone ,Scanability & Links

Create independent content.
Create headlines and copy that stand on their own.
To avoid bureaucratic language, turn the tone down a notch.
Search out and destroy jargon.
Write in the active voice
Keep your visitors' interest by making your headlines and
navigation items obvious and relevant.
Use appropriate text formatting, such as bolding and italics to
draw the eye to important points.
Dont hide your links to other content by changing the color or
removing the underline.
These cues help visitors quickly find what they are looking for.

E-mail
Electronic mail is a method of exchanging digital messages
between computer users.Email first entered substantial use in the
1960s and by the 1970s had taken the form now recognised as
email. Email operates across computer networks, which in the
2010s is primarily the Internet.
Internet email messages consist of two major sections, the
message header and the message body. The header is structured
into fields such as From, To, CC, Subject, Date, and other
information about the email. In the process of transporting email
messages between systems, SMTP communicates delivery
parameters and information using message header fields. The
body contains the message, as unstructured text, sometimes
containing a signature block at the end. The header is separated
from the body by a blank line.

Do's and don'ts of Email writing

. Don't put something in an email message that you
would not want read by everybody. Email can be
misdirected, even when you are careful. Always doublecheck your list of recipients.
Don't send attachments (e.g., Word, Excel files) unless
the recipient wants it and expects it
Don't type in all capitals. This is the electronic
equivalent of SHOUTING!
Don't send an email without a meaningful subject.
Don't overuse carbon copies. Make sure if the
recipients really need to see this information.
Don't give your user ID or password to another person.

Continued
From: The email address, and optionally the name of the author(s).
Date: The local time and date when the message was written
Message-ID: Also an automatically generated field; used to
prevent multiple delivery and for reference in In-Reply-To
To: The email address(es), and optionally name(s) of the
message's recipient(s)
Subject: A brief summary of the topic of the message.
Bcc: Blind carbon copy; addresses added to the SMTP delivery list
but not (usually) listed in the message data, remaining invisible to
other recipients.
Cc: Carbon copy; Many email clients will mark email in one's inbox
differently depending on whether they are in the To: or Cc: list.

. Continued
. Use discretion when printing email messages. Printing
ALL of your messages defeats the purpose of email
(paperless medium) and is a waste of paper.
Use the spell checker .Never send email with spelling
errors .
Reply to original messages. This helps the recipient
understand the context of the reply.
Use the auto-signature option in Exchange. This saves
you from typing your name and other contact info
(email, phone, and fax) for every message.

Misspelled Words
Business writers can avoid the problem of having
supervisors, colleagues, and editors mark words as
being misspelled by using the spellings preferred in
their countries.
Two words also have variants that appear in
dictionaries. However, business writers have clear
preferences for one of the spellings and expect to see
that spelling in business documents. We want you to
know the preferred spellings so you avoid criticism.

Examples
Correct spelling

Common misspelling

accommodate

accomodate

achieve

acheive

across

accross

committee

commitee

calendar

calender

disappear

dissapear

disappoint

dissapoint

embarrass

embarass

foreign

foriegn

happened

happend

Continued
Correct spelling

Common misspelling

knowledge

knowlege

millennium

millenium

necessary

neccessary

occasion

ocassion, occassion

piece

peice

propaganda

propoganda

religious

religous

tomorrow

tommorow, tommorrow

until

untill