Different Types of

Adverts

Forms Of Adverts
Advertising has evolved into a vastly complex form of communication,
with literally thousands of different ways for a business to get a
message across since there are hundreds of different ways to get
adverts and information across. These are 7 of them;

Brand Advertisement
Brand marketing is the process that companies use to keep the public
aware of their brands and features through marketing. Companies often
use these techniques to raise awareness to their chosen product.
An example of Brand Advertising is Nike

Non Product Adverts

Non-commercial
advertising
is sponsoredAdvert)
by or for a charitable
(Political
Party
institution or civic group or religious or political organization. Many
noncommercial advertisements seek money and placed in the hope of
raising funds. Others hope to change consumer behavior.
Dogs trust is an example of
Non Product Adverts

Covert Advertisement
Covert advertising is when a product or brand is embedded in
entertainment and media. An example of this is when a famous actor
drinks Coca-Cola in an advert. It is referred to as "covert" because it is
not direct advertising, but subliminally viewers often notice the product

InfoMercials
An advertising film which promotes a product in an informative and
supposedly objective style. Infomercials aim at building awareness of a
product or service by demonstrating its use and benefits. An example of
this is Proactiv, a product that is a face cleanser.

Celebrity Adverts
Celebrity
adverts are when a company uses a
(Endorsement)
popular celebrity in order to gain more profit
and sell more of their product. Also it gets more
publicity than ordinary people.

Surrogate Advertising
Surrogate advertising is a form of advertising which is used to promote
banned products, like cigarettes and alcohol, in the disguise of another
product.

Broadcast Advertising
The term broadcast advertising applies to commercials aired on either
television or radio, which are typical called spots. It's also known as onair advertising.

Types

Traditional
Traditional advertising is what
most people think of when
talking about advertising or
marketing. This includes the
usual venues for media
placement, such as newspaper,
radio, broadcast television,
cable television, or outdoor
billboards.

New

Being on the internet can

be a cost-effective way to
attract new customers. You
can reach a global
audience at a low cost. A
direct mail approach is
more personal, as you can
select your audience and
plan the timing to suit your
business.

Advertising
Persuasive
Techniques

Hidden And Overt

Messages
A hidden and overt messages
is
something which the advert is obviously
trying to persuade the audience to do,
what the advert is trying to say about
the product and the hidden messages

Emotional Response
A nationally advertised brand has power in the marketplace because it
creates an emotional connection to the consumer. A brand is nothing
more than a mental representation of a product in the consumers mind.

Solution To A Problem
A solution to a problem advert is often used to promote their product by
creating a solution to a relevant problem that they think most people
face. The advert often explains how the product solves the problem.

Reward and Punishment

Physical rewards are offered like BOGOF (Buy One Get One Free),
rewards can be psychological though. An example of this is about dog
food, If dog food claims that it gives him a healthy coat and gums. If
you dont buy the food you will be seen as punishing the dog.

Self-Perception Advertising
Self perception advertising is when the advertising affects the
customer's perception of a product in order to try to get more sales and
profit.

Social Position Advertising

Often individual clothes or other attributes will advertise what social
position one has at the moment. The ad in the picture shows expensive
watches, celebrity, diamond and a well known brand, just for posher
people (Upper class)

Sponsorship Advertising
Sponsorship advertising is a type of advertising where a company pays
to be associated with a specific event. An example of this is when
McDonald's teamed up with the Fifa World cup in order for both
companies to get more publicity and more profit.

Tie-In advertising
Special marketing displays and gimmicks that relate to an ongoing
advertising campaign. A tie-in promotion will carry the same basic
theme as the campaign. This is used to help introduce a product, or
otherwise enhance the advertising campaign.

Humour
Humour makes adverts more memorable.
If the advert can make people laugh, then
it may persuade people to buy the product
that is being advertised.

Repetition
Slogans, images and brand names can be repeated and add credibility
to a campaign. Slogans remain in the memory long after the advertising
campaign has finished

Shock Tactics
Shock advertising is a type of advertising that deliberately, rather than
inadvertently, startles and offends its audience by violating norms for
social values and personal ideals.

Sex
Using Sex in advertising is the most effective and persuasive technique.
If people think the product will make them more attractive to the
opposite sex then they will buy it.

Synergy &
Cross Media
Production

Synergy
Synergy is the the simultaneous (same time) release of different
products to boost both. Sometimes this is used by bigger companies
(conglomerates) as they can work together to promote linked products
across different media. Disney is a great example because they are one
of the first ones to really incorporate synergy. Disneys major theme
parks are all used as large-scale advertising tools. The park uses the
characters from the movies to promote the parks and uses the parks to
promote the movies.

Cross Media Production

Cross Media Production is the use of products together and also the
combination of 2 or more mediums which can range from; film ,TV,
video games, CGI, Radio, Web, Apps. It can happen at all stages of
production distribution or exhibition. A mobile phone network may work
together with a popular music artist and package some of their songs as
exclusive ringtones; promoting these ringtones can benefit both the
network and the artist.