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About Paytm
Paytm is an e-commerce platform
Owned by One97 communications
Started by offering mobile recharge
and utility bill payments, now offers a
full marketplace to consumers on its
mobile app.
They have 122 mn registered users
and 75 Million orders per month.
Founded
Headquarters
Founder
Investors
Services
2010
Noida, Uttar Pradesh
Vijay Shekhar Sharma
ANT Financial
Group, Personal
Investment by
Ratan Tata
Product Line
Mobile and its
related
accessories
Cars and
bikes
accessories
Automobile
accessories
Electronics
Sports
accessories
Baby kids
and children
toys
Mens and
womens
fashion
apparels
Home and
kitchen
equipment
Services Offered
Mobile
Recharge
DTH
Recharge
Data
Card
Recharge
Electricit
y bill
Recharge
Landline
bills
payments
Gas bill
Payments
Financial
Services
Metro
Card
Recharge
Water Bill
Payment
Broadban
d bill
payment
Additional Services
Movie Ticket Booking
Hotel Booking
Flight Ticket Booking
Bus and Train Ticket
Booking
Providing Gift Cards
Booking of Cars and
Bikes with exclusive
offers
Mobile
Wallets
Payment
Integratio
n
Listing Fee
and
Convenienc
e Fee
OTA
Bookings
List sellers
for selling
their
products
Get shoppers
browsing
through
product
categories
Customer
buys the
desired
product
Seller has to
ship the
product to
the customer
Seller gets
the agreed
price for the
product less
the
commission
charged by
Paytm
Paytm Revenue
Model
ADVERTISING REVENUE MODEL
Facebook Followers
No. of followers
Paytm
payumoney
mobikwik
44800
896
15
DA
YS
3104
44800
80
36896
80
Collaborators of Paytm
EXTERNAL CSS
CHARACTER
ENCODING
MARKUP LANGUAGE
SERVER SIDE
PROGRAMMING
LANGUAGE
JAVASCRIPT
CLIENT SIDE
PROGRAMMING
LANGUAGE
JAVASCRIPT
CONTD
EMBEDDED CSS
Inline Cascading Style Sheets define style rules directly within an (X)HTML
element using the style attribute.
SESSION COOKIES
Session cookies are temporary cookies, which are deleted when the user closes
the browser.
HTTPONLY COOKIES
Http Only cookies are used only in the HTTP protocol and not in client side
scripts, which may increase security.
NON-HTTPONLY COOKIES
Non-Http Only cookies are used in the HTTP protocol and also in client side
scripts, which may be a security threat.
WEB SERVER
SSL CERTIFICATE HTTP STIRCT SECURE
AUTHORITY
TRANSPORT COOKIES
TOP LEVEL NGINX - Nginx
Secure cookies
GeoTrust is a SSL SECURTIY
DOMAIN
(pronounced as
HTTP Strict
"engine X") is a
certificate
are used only
.COM via an encrypted
authority owned by Transport
Commercial lightweight open
Security
connections,
source web server.
Symantec. This
entities
(HSTS)
which may
NODE.JS - Node.js is includes SSL
certificates issues
defines a
increase
a server-side
by the certification mechanism
security.
JavaScript
branch of Equifax, enabling web
environment for
sites to
which was
writing network
declare
programs such as web acquired by
GeoTrust.
themselves
servers.
CONTD
Product Sourcing
Ecommerce platform Paytm has its association with Alibaba
group to enable Indian sellers to source products from
China and other countries going ahead at cheaper rates as
well as help them with logistics and payments.
The company has identified about 25-30 Indian merchants
with a credible track record to incubate under categories
including home and kitchen, micro innovation including
USB cookers, etc, fashion and mobile accessories and
western fashion to begin the pilot.
Paytm clarified that the company's focus remains on
scaling its B2C commerce business and this move is more
in-line to help sellers source effectively and get better
margins.
Sellers who source using Paytm ties are allowed to sell on
other marketplaces as well including Flipkart, Snapdeal,
Amazon, ShopClues.
Good at Paytm
Easy accessible
Quick payment at paytm
Mobile friendly
Cashbacks
Discount on products
RBI approved digital
wallets
Safe and secured payment
45+ Banks for net banking
Rs 1 lakh + money transfer
Bad at Paytm