PRESENTATION

ON

VOCATIONAL TRAINING
Prepared By:
CHANDRAKANT SAHU
ROLL NO.:3012814099
B.I.T DURG(C.G.)
5/10/2016

DEPTPARTMENT OF ELECTRONIC AND TELE COMMUNICATION

TOP STEEL PRODUCING CONTRIES

Capacity in Million Tones

900
800
700
600
500
400

779

300
200
100
110.6
0

86.9

81.2

68.7

66.1

Capacity in Million Tones

42.6

34.7

34.2

32.8

TOP STEEL PRODUCING COMPANIES

IN INDIA
30

25

20

15
25.3
10
13.5
5

Tata Steel

SAIL

11.8

JSW Steels
Column1

1.75

RINL

Bhusan Steels

END USES OF STEEL IN INDIA

END USES OF STEEL IN INDIA

10%
22%
Others
Automobiles

22%

Capital Projects
Pipes
22%

6%
18%

Infrastructures
Consumer Durables

ABOUT SAIL
SAIL is the 26th largest steel producer in the
world.
2nd largest steel producer in India.
Annual Production Capacity-13.5 million tones.
Turnover 2013-14 Rs 49350 Crores
5 Integrated Steel Plants & 3 Special Steel Plants

CAPACITY OF SAILS INTEGRATED

STEEL PLANTS
Bhilai Steel Plant-3.15 million tones
Bokaro Steel Plant-4.5 million tones
Durgapur Steel Plant-1.5 million tones
Rourkela Steel Plant-1.67 million tones
IISCO Steel Plant-2.75 million tones

SWOT ANALYSIS OF SAIL

STRENGTH
Nation Wide Distribution Network.
Largest Captive Iron Ore Operations in India.
Sails Power Plant

WEAKNESS
Dependency for Coking Coal.
Lack of co-ordination between different departments.
Less differentiated products.

OPPURTUNITY
Fastest growing Steel Economy
Infrastructural advancement in India
Untapped Rural Market

THREATS
Entrance of International Players.
Environmental Issues in India.
Small Local Players

OBJECTIVE OF PROJECT-1
Understand the process of Online Auctions of any products.
Better customer relationship management.
To reduce the lead time of refunds made to the customers.
Ensuring timely dispatch of materials.

TASKS PERFORMED
Customer handling on telephone during the online auctions.
Meeting the prospects & convert them into final customers.
Decreasing the process time of refunds.
Helping customers to get the dispatch orders on time to ensure
timely dispatch of products

TAKEAWAYS & LEARNING

Entire process of online auctions.
Client handling.
Importance of CRM.
Business development techniques in steel industries

RECOMMENDATIONS
E-Payment should be introduced.
Concept of Key Accounts Manager should be implemented.
Better co-ordination between different departments to decrease
the process time.
Fully equipped computerization of manual processes.

OBJECTIVE PROJECT-2
Gaining competitive advantage over competitors.
Enhancement of dealership network.
Identify new markets
To find out promotional activities for rural markets.

TASKS PERFORMED
Understanding the structure of the company.
Understanding the sales technique & after sales services of prime products of
SAIL.
Primary & Secondary Data collections.
Finding out promotional activities for rural markets.

TAKEAWAYS & LEARNING

Positioning of company image to gain competitors advantage.
Conversion of dealership into exclusive dealership.
Profitable business from newly identified market.
Rural marketing techniques.
4Ps to 4As framework for the rural marketing

RECOMMENDATIONS

Focus on exclusive dealership not on dealership .

Focus on untouched rural market.

New product design for rural market.

Digital & Social Media promotions.

Just in time should be included.

THANK YOU