Brand: TIME magazine has built a recognisable brand with its distinct red

border. Vibrant red colour catches the audiences eye.

Masthead: This issue has abandoned its usual red masthead and they can
do this as they are a world-famous magazine. The colour contrast between
the white title and the black background connotes Kings struggle with
racial segregation; how in American society at the time, you were either
black or white and were treated accordingly to this.
Main image: of the magazine is Martin Luther King Jr. who was known for
protesting racial segregation in America. The large space that Kings face
occupies on the cover indicates to the audience that he is the main
influence of this issue. Furthermore the extreme close-up of his profile will
immediately catch the audiences eye as King is a very famous historical
figure. This creates an emotional connection between the audience and
King due to the melancholy look on his face. The black and white
photograph connotes that this is a historical issue which is supported by
the text beside the title that reads I Have a Dream anniversary edition.
Cover line: is in large capitalised font which connotes importance and
draws the readers interest. Text is layered over the main image which
links it back to the focus of the magazine. The alliteration of Founding
Father is memorable to the audience and connotes patriotism which
predominantly appeals to an American audience.
Cover lines: All relate to the main image of Martin Luther King; What
Kings Words Mean to Me. Capitalised and in bold font to show
importance and briefly summarises the main articles within the issue.

Colour scheme: Black and white which gives the magazine an

elegant and sophisticated air. Neutral colours indicate that the
magazine is not aimed at a specific gender. However, it being a
historical issue will mean that its main readers will be interested
and educated in history.

Layout: Is very minimalistic which modernises the historical issue. All the
display copy is placed on one side so the audience is given information
about the contents of the but does not obscure the main image. Unlike
other types of magazines like gossip, fashion and music, there are
relatively little cover lines which show the difference in demographic and
target market. The lack of a barcode on the front indicates that the
preservation of the magazines aesthetic is very important. The border
around the main image makes it look like a snapshot in time.

Brand: National Geographic has built a recognisable brand by placing a

yellow border around every one of their front covers. The border also
effectively serves as a photo frame which emphasises the photojournalism
genre of the magazine.
Masthead: The word NATIONAL means a citizen and GEOGRAPHIC
relates to geography which is the study of the physical and human aspects of
Earth. Due to this the titles connotation could be A Citizens Study of the
World which emphasises the magazines genre of photojournalism as a form
of global communication.
Main image: The girls striking dominant eye has been placed in the centre of
the front cover to give the impression that she is following you. This
interaction with the audience creates a bond which influences them to buy the
magazine. The girls striking eyes also captivate the audience as it distinctly
vibrant compared to the muted colours surrounding her. The image of a young
girl with a dirty face and tattered clothing creates sympathy from the audience
which generates curiosity about her living conditions and the magazine.
Cover line: The cover line in bold directly relates to the main image which
indicates the main story, perhaps the double page spread of this issue. The
emotive language used in the cover line like war-torn generates an
emotional response which encourages the audience to buy and read the
magazine.
The cover lines cover a range of topics from both human geography;
population density and war and physical geography; wildlife and weather.

Caption: The caption of the main image is Haunted eyes tell

of an Afghan refugees fears. The emotive language used
inspires sympathy which establishes an emotional attachment
with the audience. It is also in line with the bold cover line
which implicitly indicates the main story of this issue of
National Geographic.

Colour imagery: The colour yellow historically connotes knowledge which

links in with the genre of the magazine; a world news magazine. The vibrant
colour also catches the audiences eye and makes sales more effective.
The magazine juxtaposes the bright border and the muted colours in the main
image to emphasise the girls ragged clothing and dirty face. This interests the
audience and makes them want to know more about the girl in the main
image.