MD.

YEASIN
TUSHER
ID: 1408032

TEA
TOOTHPASTE

Mission
Tea Toothpaste delivers healthy whiter
oral care. It presents itself as Germy
check. Its mission statement is:
Healthy whiter teeth for your
family.

Brand name: The brand name of my product is Tea Toothpaste.

Product variety: The product has two types of flavor. This are-Tea Toothpaste
with Tea flavor and Tea Toothpaste with Tea and Lemon flavors.
Quality: Maintain high quality of my product. Total Quality Management
(TQM) is practiced here.
Design: The design of Tea Toothpaste is like all other toothpaste.
Packaging: Supply Tea Toothpaste to retailer or whole seller in a hard plastic
packet. Multi colorful designed are printed on the pack.
Size: Product size is 200g, 100g, 50g and 10g.
Service: I will not provide any service for our product.

List price:
Price of Tea Toothpaste is competitive.

Discount: Will give some occasional discount for customer.

Payment period: I dont have any advanced payment

system for the

customer.

Credit terms:

I will follow a credit term which is set by our government. That is

standard commercial terms.

Target Market
Targeting two consumer segmentation- children &
Teen age and adult by offering new innovation with
tea flavor. So, my target market are large family
contains 6 to 10 members, small family with 3 to 5
members and lower class people, whose income level
is low.
Family Type

Portion

Large Family
Small Family
Lower Class

50%
40%
10%

How will reach customers

Maintaining the quality standard and differentiation
marketing strategy.
Introducing mini pack to make
available for all income groups.

the

toothpaste

Increase the level of advertisement that will

communicate the desired message and that is The
one and only the solution of your Oral Care: Tea
Toothpaste.
Developing more effective internal management and
controlling system that will reduce extra expenditures
of the firm.
I will invest sufficient money for Tea Toothpastes
advertising in every year. We will give advertisement