STRATEGY

Vision
Mission
Objective

Presentation Outline:
What

is Strategy?
Features
Role of Strategy
Vision
Mission
Objectives
Conclusion

What is strategy?
Strategy is the determination of
the basic long term goals and
objectives of an enterprise and
the adoption of the course of
action and the allocation of
resources necessary for carrying
out these goals.
- A Chandler

Features
of Strategy
relates
the firm to its

Strategy

environment, particularly the external

environment in all actions whether
objective setting, or actions and
resources required for its achievement.
Strategy is relative combination of
actions.
Strategy may even involve
contradictory action.
Strategy is forward looking.
Strategy is the right combination of
factors both external and internal .

Role of Strategy:
Framework

for operational

planning
Clarity in directional of activities
To increase organizational
effectiveness
Personnel satisfaction.

VISION
A

VISION is a form of nonspecific

guidance normally provided to an
organisation by its CEO.
A vision results from more than
foundationless dreaming.

Example of Vision
BHEL: A world class innovative,
competitive and profitably
engineering enterprise providing
total business solution.
NTPC: To make available, reliable
and quality power in increasingly
large quantities.

The purpose of a vision

statement
Communicate

with the people of the

organization.
Cast a framework that would lead to
development of interrelationships
between firm and stakeholders.
Define broad objective regarding
performance of the firm and its
growth in various fields vital to the
firm.

MISSION
According to THOMPSON,
The mission reflects the essential
purpose of the organization, concerning
particularly why it is in existence, the
nature of the business it is in , and the
customers it seeks to serve and satisfy

Example of mission
Cadbury India: To attain leadership
position in the confectionery market
and achieve a strong national
presence in the food drink sector.
Ranbaxy laboratories: To become a
research-based international
pharmaceutical company.

The purpose of a mission

statement
Distinguishes

one business from

other similar firms.
It identifies the scope of its
operations in product and market
terms.
It implies the image the firm
seeks to project and reflects the
values and priorities of the firms
strategic decision makers.

OBJECTIVES
Objectives

are those ends that the

organisation seeks to achieve by
its existence and operation.
Objectives are more specific than
goals

Role of Objective
Legitimacy.
Direction.
Coordination.
Benchmark
Motivation

for success.

THANK
YOU

Bibliography:
V

S P Rao & V Hari krishna

Strategic Management
Prasad L.M
Principles and Practice of
Management

Team member:
Abhijeet

Dey(01)
Bhupen Ch Deka(07)
Hiron Moni Das(17)
Madhusmita Bezborua(24)
Pallavi Khanikar(35)