Sie sind auf Seite 1von 13

OPERATION FLOOD

Dr. Mohammad Ashraf Paul


Prof/Chief Scientist
Division of Livestock Products Technology
Faculty of Veterinary Sciences & Animal Husbandry SKUAST-Kashmir

OPERATION FLOOD
Introduction
Operation flood, also referred to as White
Revolution is a gigantic project propounded by
Government of India for developing dairy industry in
the country.
Operation Flood has helped dairy farmers, direct
their own development, placing control of the
resources they create in their own hands.
A 'National Milk Grid', links milk producers
throughout India with consumers in over 700 towns
and cities, reducing seasonal and regional price
variations while ensuring that the producer gets a
major share of the price consumers pay.

Phase I
Phase I (19701980) was financed by the
sale of skimmed milk powder and butter
oil gifted by the European Union (then the
European Economic Community) through
the World Food Programme.
NDDB planned the programme and
negotiated the details of EEC assistance.
During its first phase, Operation Flood
linked 18 of India's premier milksheds with
consumers in India's major metropolitan
cities:
Delhi,
Mumbai,
Kolkata
and
Chennai. Thus establishing mother dairies

The Operation Flood 1


Originally meant to be completed in 1975,
actually took a period of about nine years
from 1970-79, at a total cost of Rs.116
corers.
At the start of operation Flood-1 in 1970
certain set of aims were kept in view for
implementation of the programmers.
Improved
milk
marketing
through
organized dairy sector in the metropolitan
cities i.e. Bombay, Calcutta, Madras, Delhi.
Twin objectives of commanding share of
milk market and speed up development of
dairy animals in hinterlands of rural areas

Phase II
Operation Flood Phase II (19811985)
increased the milksheds from 18 to
136;290 urban markets expanded the
outlets for milk.
By the end of 1985, a self-sustaining
System of 43,000 village cooperatives with
42.5 lakh milk producers were covered.
Domestic
milk
powder
production
increased from 22,000 tons in the preproject year to 1,40,000 tons by 1989, all
of the increase coming from dairies set up
under Operation Flood.
In this way EEC gifts and World Bank loan
helped promote self-reliance.

Phase III (19851996)

Enabled dairy cooperatives to expand


and strengthen the infrastructure required
to procure and market increasing volumes
of milk.
Veterinary first-aid health care services,
feed and artificial insemination services
for cooperative members were extended,
along with intensified member education.
Operation Flood Phase III consolidated
India's dairy
Cooperative movement, adding 30,000
new dairy
cooperatives to the 42,000 existing
societies organized during Phase II.

Phase III gave increased emphasis to


research and
development in animal health and animal
nutrition.
Innovations like vaccine for Theileriosis,
bypassing protein feed and urea-molasses
mineral blocks, all contributed to the
enhanced productivity of milch animals
Milk production in India increased from 17
million tons in 1950-51 to 140 million tons
in 2014-15 and is expected to reach 180
million tons during 2020.
Therefore, from being a recipient of
massive material support from the World
Food Program and European

The annual compound growth rate in milk


production
during the first decade after independence
was about 1.64
percent; during the 1960s, this growth
rate declined to 1.15 percent.
During the late 1960s, the Government of
India initiated
major policy changes in the dairy sector to
achieve self-sufficiency in milk production.
Producing milk in rural areas through
producer
cooperatives
and
moving
processed milk to urban
demand centers became the cornerstone
of government dairy development policy.

The White Revolution, also known as


Operation Flood, gave a major boost to
the dairy sector in India in the late 1960s
by producing milk in rural areas through
smallholder Producer cooperatives and
moving Industrially processed milk from
these smallholder sources to urban
demand centers. This established the
much needed linkages between rural
producers and urban consumers.
The
growth
achieved
has
been
uninterrupted ever since and culminated
in India becoming the worlds single
largest producer of milk since the mid1990s.

The white revolution in India became a


reality after farmers cooperatives were
floated by the Anand-based
National
Dairy
Development
Board
(NDDB) in 1960s. Thanks to the vision and
endeavours of V Kurien, who as
the head of the NDDB gave an impetus to
the dairy revolution in the country, that
was instrumental in
transforming India into the numero uno
milk producer in the world.
NABARD has join hands with NDDB for
implementing its milk plan for handling,
processing and marketing of dairy

Not withstanding, the steady increase in


milk
production in the country, there is still a
huge potential for
boosting milk production as the per capita
milk consumption of milk and dairy
products is dismally poor
compared to global standards. Moreover,
dairy products offer a huge export
potential.
The demand for milk expected to touch
around 172-million tonnes in 2021-22.
Plainly, to meet this huge demand, milk
production would need to be boosted by 4
per cent per year.

Meanwhile, a feeling is gaining ground


that as there is a daily income in milk,
wherever the farming community has
taken to dairying as a secondary
occupation, suicides have not been
reported.
Clearly, the NABARD sponsored milk
scheme supported by NDDB seeks to
increase milk productivity and optimize
the cost of production by providing
institutional credit to support quality
breeding of the milch animals.

Suggestions for
improvement
solicited
mashrafpaul@yahoo.com

Das könnte Ihnen auch gefallen