Berger

Paints India
Ltd.
Group AI2
Anish Ghosh

(15S608)

Kushank Badlani

(15S625)

Oishik Banerji

(15S630)

Vineeth Alexander

(15S653)

Sri Sai Kiran Vempati

(15807)

Introduction: Berger Paints India Ltd.

Founded by Lewis Berger in 1760
India operations: 1923
Second largest paint company in India
One of the fastest growing paint company
Majority stake: Dhingra Brothers
Consolidated annual revenue: Rs. 4500 Crore
Headquarter: Kolkata
International Operation: Nepal, Bangladesh,
Poland and Russia
Vibrant portfolio of paints and tailor-made
customer services

Vision & Mission: Berger Paints India Ltd.

Values: Berger Paints India Ltd.

Values: Berger Paints India Ltd.

Vision Statement:
To be the most admired Indian paint and coating
solutions company with globally recognised
competencies.

Level of Inspiration:
Inspiring

Priority 1 (word/term) : Most admired

Priority 2 (word/term) : Globally recognized
Priority 3 (word/term) : Competencies

Core Values: Berger Paints India Ltd.

Valuin
g
People

Innov
ation

Openn
ess to
Chang
e

Ethica
l
Practi
ces

Perfor
manc
e

Custo
mer
First

Core Purpose & Audacious Goal: Berger Paints India Ltd.

Vision Statement:
To be the most admired Indian paint and coating
solutions company with globally recognised
competencies.
Core Purpose:
To be the most admired Indian paint and coating
solutions company

Audacious Goal:
1. To be the most admired Indian paint and coating solutions company
76 to 85 % probable to achieve the goal Non-audacious

Vividness: Berger Paints India Ltd.

Vision Statement:
To be the most admired Indian paint and coating
solutions company with globally recognised
competencies.
Level of Vividness:
Not very vivid
Modification Suggested:
To make the vision statement more specific and measurable that can be achieved in a specific
time frame.

Justification for the recommendation:

In the vision statement most admired is mentioned which is not very specific and highly
relative. The level of admiration can also be not measured specifically on the basis of ranking.
So, to make the vision statement more specific and clear, as per the Collins and Porras model it

Recommended Vision Statement

Vision Statement:

To be one of the top ten global

paints and coating Solutions
Company by revenue guided by
performance, customer centricity,
ethical practices with recognized
competencies by 2030.

Well
Communicated
Inspirational
Core Values
Core Purpose
BHAG
Vividly Described