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Max
imu
mP
roft
s
Total Revenue
The amount a firm receives for the sale of its
output.
Total Cost
The market value of the inputs a firm uses in
production.
Opportunity cost
Opportunity cost: The cost of an alternative that must be
forgone in order to pursue a certain action. Put another
way, the benefits you could have received by taking an
alternative action.
Example
Explicit costs
Implicit costs.
Implicit costs are the opportunity costs not
reflected in cash outflow but implied by the
failure of the firm to allocate its existing
resources, or factors of production to the best
alternative use.
For example: a manufacturer has previously
purchased 1000 tons of steel and the
machinery to produce hammers . The implicit
part of the opportunity cost of producing the
hammers is the revenue lost by not selling the
steel and not renting out the machinery instead
of using them for production.
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Sunk Cost
Sunk Cost
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ViewsaFirm
Economic
profit
Accounting
profit
Revenue
Implicit
costs
Explicit
costs
Revenue
Total
opportunity
costs
Explicit
costs
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Total Costs
Total Costs
Total Fixed Costs (TFC)
Total Variable Costs (TVC)
Total Costs (TC)
TC = TFC + TVC
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Total
Cost
Quantity
ofOutput
(cookiesperhour)
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Average Costs
Average Costs
Average costs can be determined by dividing
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Average Costs
Average Costs
Average Fixed Costs (AFC)
Average Variable Costs (AVC)
Average Total Costs (ATC)
ATC = AFC + AVC
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Average Costs
Fixed cost FC
AFC
Quantity
Q
Variable cost VC
AVC
Quantity
Q
Total cost TC
ATC
Quantity
Q
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19
(change in quantity)
Q
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21
$15.00
14.00
13.00
12.00
11.00
10.00
9.00
8.00
7.00
6.00
5.00
4.00
3.00
2.00
1.00
0
Quantity
ofOutput
(glassesoflemonadeperhour)
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10
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MC
2.00
1.75
ATC
1.50
1.25
1.00
0.75
0.50
AFC
0.25
0
Quantity
ofOutput
(glassesoflemonadeperhour)
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10
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Marginal Cost
Curve and shapes
When the marginal cost
curve is above an average
cost curve the average curve
is rising.
When the marginal costs
curve is below an average
curve the average curve is
falling. This relation holds
regardless of whether the
marginal curve is rising or
falling.
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Efficient scale
The bottom of the U-shaped ATC curve occurs
at the quantity that minimizes average total cost.
This quantity is sometimes called the efficient
scale of the firm.
The marginal-cost curve crosses the averagetotal-cost curve at the efficient scale.
- Efficient scale is the quantity that minimizes
average total cost.
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NotehowMChitsbothATCandAVCattheir
minimumpoints.
MarginalCostdeclinesatfirstandthen
Costs
increasesduetodiminishingmarginalproduct.
AFC,ashort-runconcept,declinesthroughout.
$3.00
2.50
MC
2.00
1.50
ATC
AVC
1.00
0.50
AFC
0
10
12
14
QuantityofOutput
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of output.
The average-total-cost curve is U-shaped.
The marginal-cost curve crosses the averagetotal-cost curve at the minimum of average total
cost.
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The Envelope of
Short-Run Average Total
Cost Curves
Costs
perunit
LRATC
SRMC1
SRATC4
SRMC4
SRATC1
SRMC2
SRATC2
SRMC3
SRATC3
Q
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13-33
Short-Run
and
Long-Run
AverageCost Curves
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Economics of Scale
Scale means size.
Economiesofscale: the decrease in per unit
costs as the quantity of production increases
and all resources are variable
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12
13
14
15
16
17
18
19
20
$381
390
402
420
450
480
510
549
600
666
$254
260
268
280
300
320
340
366
400
444
$635
650
670
700
750
800
850
915
1,000
1,110
$58
54
52
50
50
50
50
51
53
56
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$64
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60
58
56
54
52
50
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Average
total cost
Minimum efficient
level of production
11 12 13 14 15 16 17 18 19 20 Quantity
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Economies of Scale
The minimumefficientlevelofproductionis the
amount of production that spreads setup costs out
sufficiently for firms to undertake production profitably
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Technical
Some production processes require high fixed costs e.g. building a large
factory. If a car factory was then only used on a small scale it would be very
inefficient to run. By using the factory to full capacity average costs will be
lower.
Bulkbuying
If you buy a large quantity then the average costs will be lower. This is
because of lower transport costs and less packaging. This is why
supermarkets get lower prices from suppliers than local corner shops.
Spreadingoverheads.
If a firm merged it could rationalise its operational centres. E.g. it could have
one head office rather than two.
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MarketingEconomiesofscale.
There is little point a small firm advertising on a national TV campaign
because the return will not cover the high sunk costs
Financialeconomies.
A bigger firm can get a better rate of interest than small firms
Externaleconomiesofscale:
This occurs when firms benefit from the whole industry getting bigger. E.g.
firms will benefit from better infrastructure, access to specialized labour and
good supply networks. E.g. micro chip producers often set up in Silicon
valley
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Diseconomies of Scale
Diseconomies of scale refer to decreases in
productivity which occur when there are equal
increases of all inputs (no input is fixed).
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46
Long-Run and
Short-Run Cost Curves (1)
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$55
Minimum
efficient
level of
production
Long-run
averagetotal
cost(LRATC)
$50
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14
17
20
ATCfallsbecause
ATCrisesbecause
ATCisconstant
ofeconomies becauseofconstant ofdiseconomies
ofscale
ofscale
returnstoscale
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13-48
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50
51
52
53
54
55
A) $93.75.
B) $97.78.
C) $750.
D) $880.
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61
A) economies of scale.
B) normative economies.
C) diminishing marginal returns.
D) an increasing marginal product of labor.
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Whenthepriceislessthantheaverage
variablecost,thefirmshould.
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An explicit cost is
a. the cost of giving up an alternative
b. the cost of a chosen alternative
c. calculated by subtracting the monetary cost of
an alternative by the time invested
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A) B. B) A.
C) C. D) none of the curves in the figure
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A) A. B) B.
C) C. D) none of the curves in the figure
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A) A.
B) B.
C) C.
D) D.
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A) A.
B) B.
C) C.
D) D.
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A) A.
B) B.
C) C.
D) D.
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