San Miguel Corporation

(SMC)
and
Andres Soriano Corporation
(ANSCOR)
CASE
CASE STUDY
STUDY

Business
Business Policy
Policy
Company Logos
 CEO

Andres Soriano Jr.

 Expert on Strategic
Planning

Dr. Peter Lorange

 Implementing Strategic
Planning:

AN
APPROACH BY
TWO
COMPANIES
The Strategic Planning

Approach
a. A hierarchy of strategies
I. Corporate Level
II. Business Family Level
III. Business Element Level
b. Major phases of the strategic
planning process
I. Objective Setting Phase
II. Strategic Programming
III. Budgeting
The Strategic Planning

Approach

c. The strategic structure

d. A pattern of interactive and

iterative Steps of the planning
process
Implementation steps at
the ANSCOR Group and
SMC
a. Commitment of top management
I. Series of discussions involving Mr. A
Soriano, Jr., and a few of his top executives
were held to clarify and operationalize the
concepts
II. Conduct a number of workshops on the
strategic planning process involving
approximately 30 days of the top people in
each company
b. Strategic Structure
Implementation steps at
the ANSCOR Group and
SMC
c. Planning Calendar
I. Identifying in detail the steps that have to
be undertaken in each phase
II. Business Family and Element Teams
develop their objectives
III. Had their proposed objectives reviewed
and discussed through a series of intensive
meetings with their CSG
IV. To articulate their strategic programs on
how to achieve these objectives
d. Process Consultants
Some implementational
problems and their
solutions.
I. Planning process and may have been
time-consuming and involved more work
than one might reasonably expect of people.
II. Sometimes there was a tendency to
gravitate towards too much internal focus in
developing the objectives and strategic
programs.
III. Some Business Family and Element
Teams who were asking for hand-holding
to guide them through the process.
Some benefits of the
planning process

I. Clearer understanding of what it truly

takes to succeed in a competitive world.
II. The process has led to a more involved,
keener team spirit, and a sense of team
responsibility for successful implementation
of the objectives and strategic programs.
III. More open communication among
managers in the corporation as a result of
cross-functional memberships in Business
families.
Some benefits of the
planning process

IV. The planning process has provided the

mechanism for top management to be
more exposed to a broader set of people
with particularly high potential.

V. The process has highlighted more

explicitly what the nature of the critical
strategic resource bottlenecks is in the
organization.
 SMC AND ANSCOR

Statement
of
Assumptions
Statement of
Assumptions
1. Although San Miguel Corporation (SMC)
and Andres Soriano Corporation (ANSCOR)
Group of Companies encountered problems
during the implementation, their employees
were all committed to carry out the strategic
plan.
2. The following external factors that the two
companies have geared up for are Economic,
Competitive, Socio-Cultural, Politico- Legal,
Technological and International Factor.
3. 20 years is the approximate time that the
companies strategic plan will last.
 Implementing Strategic
Planning:

CENTRAL
PROBLEM
CENTRAL PROBLEM

How will SMC and

ANSCOR assess the
strategic plan in order to
develop the system and to
cope up with the
environmental changes?
Performance Evaluation Form
Performance Evaluation Form
Performance Evaluation Form