A

PROJECT REPORT
ON
PRACTICAL MODULE
Submitted to:
HASMUKH GOSWAMI COLLEGE OF ENGINEERING (718)

Submitted by:
BHAVIK D. PATEL (Enrolment :157180592027)
BOBBY R. SONKAR (Enrolment :157180592050)
MBA SEMESTER III
 STRATEGIC MANAGEMENT:
STRATEGIC LEADER CHANAKYA:

INTRODUCTION OF CHANAKYA:
One of the greatest figures of wisdom and knowledge in the Indian
history is Chankya.
Chankya is touted as the "Pioneer Economist of India".
Chankya was the adviser and Prime Minister of Emperor
Chandragupta.
Chankya was a professor at the University of Takshila (located in
present day Pakistan) .
His famous works include Chankya Neeti, Arthashastra and
Neetishastra.
Chankya is also known by the name of Kautilya and Vishnugupta.
 SIX STRATEGIES TO DEAL WITH COMPETITION:

1.SANDHI:Sandhi means to get into the contract for peaceful running of business and not to harm each
other.

2. VIGRAHAM:Vigraham means WAR or COMPETITON.

3. ASANAM: ASANAM means waiting for proper time.

4. SHARANAM : SHARANAM means providing shelter.

5. YAANAM: YAANAM means acquiring new territories.

6. DWAIDHI BHAAVA: DWAIDHI BHAAVA means dual policy.

Conclusion:

Chankya was the great strategic leader.

He was give many strategies which can use by todays business.
He was gave many sutras and many good thought which helps to to business man for set
up mission effectively.
Chankya gives six effective strategies to deal with the competition which helps to
businessman to survive in this era of globalisation.
 LEGAL ASPECTS OF BUSINESS
MANAGEMENT:
CASE STUDY

Case Name: INDIAN COUNCIL FOR ENVIRO-LEGAL ACTION VS UNION

OF INDIA
Court Name: SUPREME COURT OF INDIA, NEW DELHI, INDIA

CONCLUSION
Moreover, this Court applied the principle of Polluter pays and observed
thus: the polluter pays principle demands that the financial costs of
preventing or remedying damage caused by pollution should lie with the
undertakings which caused the pollution, or produced the goods which
caused the pollution. Under this principle, it is not the role of government to
meet the costs involved in either prevention of such damage, or in carrying
out remedial action, because the effect of this would to shift the financial
burden of the pollution incident to the taxpayer.
NEW ENTERPRISE AND INNOVATION MANAGEMENT

1.BRIJMOHAN LAL MUNJAL - THE HERO GROUP:

Achievements: Chairman of Hero Group; honoured with Ernst & Young
Entrepreneur of the Year in 2001. Today, the Hero Group is the largest
manufacturer of two-wheelers in the world and B.M.Munjal is the man credited
with its success.

2.DHIRUBHAI AMBANI RELIANCE GROUP:

Achievements: Dhiru Bhai Ambani built Indias largest private sector company.
He created an equity cult in the Indian capital market. Reliance is the first Indian
company to feature in Forbes 500 list. Dhirubhai Ambani was the most
enterprising Indian entrepreneur.
3.GHANSHYAM DAS BIRLA BIRLA GROUP
Achievement: Laid the foundations of the Birla Empire; founder of
the Federation of Indian Chambers of Commerce and Industry
(FICCI). Ghanshyam Das Birla is the man who laid the foundation of
the Birla Empire. He was a close associate of Mahatma Gandhi and
advised Gandhiji on economic policies. He was the most important
pre-Independence contributor to the Indian National Congress. He is
also popularly known as the builder of Birla Mandirs.

Conclusion
This three entrepreneurs are most successful entrepreneurs
of india.
These are plays an important roles to improve

economies of our countrys.

These entrepreneurs helps to generate a huge emplyement

in our country.
 CONSUMER BEHAVIOR

RESEARCH DESIGN:
Research Design is the conceptual structure within which research is conduct. It

constitutes the blueprint for collection, measurement and analysis of data. The
design use for carrying out this research is Descriptive.

Sources of Data Collection:

Primary data

PRIMARY DATA:
Questionnaire: Primary data was collected by preparing questionnaire for

customers. The questionnaire was filled through personal interview.

Selection of Sample Size:

For the survey, a sample size of 50 has been taken into consideration.

Sampling Technique
This research use convenience sampling technique.
 Data Analysis and Interpretation
1. From which sources customers came to know
about Reliance JIO?

2. Which feature of Reliance jio convinced customers

to use this?
3.Which services customers like most while using the
Reliance jio services?

4. Why customers choose this service provider?

5. Are customers satisfied with Reliance JIO
services?

6.What should be improved in Reliance JIO services.

7. Would customer like to recommend others?

8. According to customers what could be the reason

behind implementation of this technology ?
9. Rate the following services on the basis of customers
satisfaction.

Conclusion
From the above details I conclude that most of the customers are
willing to go with Reliance 4G services, as most of them are
satisfied with the free WI-FI services which are the main
advantage of the organization to attract the customers.
customers are thoughts that the reasons behind the
implementation of this technology is the marketing strategy of the
service provider to gain customers
 INTEGRATED MARKETING
COMMUNICATION
IMC Tools used for CocaCola

Advertising
Personal Selling
Publicity/Public Relations
Sales Promotions
Direct Marketing
Interactive/ Internet Marketing
 Conclusion

For any company to reach the peak in todays competitive

era, has to use each and every component of the
promotional mix.
By understanding Coca-Cola we can say it the company is
using its promotional mix in an effective and efficient
manner.
That is the reason why Coca-Cola is the market leader and
one of the most valuable brands in the whole world.
SALES AND DISTRIBUTION MANAGEMENT

Ways to Use Technology to Boost Sales

1.Build Leads:
2.Enhance Client Contacts
3. Enrich Your Sales Message
4. Simplify Customer Communications:
5. Build Relationships
6. Customize Presentations
7. Extend Sales Resources
8. Overlap Sales and Marketing
 Conclusion

To successfully increase sales productivity companies will

need to adopt a multi-faceted approach that requires
revamped sales processes as well as successfully
implemented sales productivity software.
Even if your business has virtually nothing to do with
technology, implementing a little here and there can work
wonders in boosting your overall sales.
Customers are more used to a digital, high-tech world, and
while this does not mean you have to over-complicate your
business, it does mean your customers will come to expect
a customer experience that comes with the ease of a
technology-backed business
THANK YOU