What have you learned from

your audience feedback

Chloe Challenger
Who Did I Ask?

During the planning of our audience we research we decided that we wanted to gather a variety of
responses from a large range of respondents. We decided to do this in order to receive a wide range of
views on our products. There were 3 categories that cover the demographics of the people that were
interviewed: White, middle class adults, lower socio economic grade young teenagers, an older young
adult demographic.
The main responses that we focused on were from the older young adult demographic as this was our
main target audience, however we also briefly looked into the lower-socio economic grade young
teenagers as they covered a small part of our target audience. We felt that the white, middle class adults
would not contribute to our understanding of the thoughts and feelings of our specific target audience
but that we would gain more technical and symbolic feedback on our products.
VOXPOP Responses
Q1: What do you feel was the story behind the music video?
The respondent for this video was a male, lower socio-economic teenager and he makes up a small minority
of my target audience and therefore I was interested in the response that he was giving. He gave his
interpretation of the music video, commenting that he felt there was a love story behind the piece. He
stated that this interpretation developed when there was two people walking together in the woods and
they were holding hands and walking together, and thats why I thought it represented love. This meant
that I had achieved the message of love that successfully portrayed the message of love to my audiences
which was my initial intention.
Q2: Do you think the contrast between the black and white used for the artist and the natural colours
used for the narrative is effective?
The respondent for this question was also a male but was the demographic of the older, young adult. As he
makes up a large part of my target audience, we payed close attention to his answer and took this on board
when reflecting over our media products. The respondent commented on the use of the visual binary
opposition, noted by Levi-Strauss, by using the black and white for the performance shots and the ambient
lighting used for the narrative. He commented that the use of ambient lighting in the narrative shots
focused the audience on the environment and nature and the opposite black and white filter gave it a
better effect. This clarified that the visual binary opposition had made a big impact on the effectiveness of
the music video.
VOXPOP Responses
Q3: Do you think the use of point of view shots are effective for the representation of the
relationship?
The respondent for this question was the same as the respondent for question 2. We decided to use the
same respondent for this question as we felt he gave a very technical and detailed response of the
question and gave us detailed knowledge on the thoughts and feelings of our target audience. He
commented that the use of point of view shots in the narrative was effective because it made them
genuinely look like a couple. I found this feedback very positive as it meant that I had created a love
story that the audience believed in and then could identify with the characters. This is related to
Blumler and Katzs uses and gratifications theory in terms of the target audiences own relationships in
real life.
Q4: Do you think there is a link between the music videos and the ancillary texts?
In this question, the respondent was the demographic of a male, white, middle class adult. We felt the
need to use this demographic of respondent as they would be able to give a technical analysis of the
music video in comparison with the ancillary texts. He comments on the use the black and gold features
of the ancillary text link in well with the classy approach to the music video. This clarified that the link
between the genre of the music video and the visuals of the ancillary texts were clear to the audience
and helped synergize between the media products created.
Evaluation Of Responses

Overall, I feel that the use of a variety of demographics for the audience research within the
focus group was effective as we were able to cover all aspects of the audience I needed. This
is because I was able to cover the majority of our target audience and also able to have some
technical analysis of my product.
Moreover, I found that the use of a visual binary opposition between the two styles of music
video made the music video much clearer for the audience and helped distinguish the
difference between the two styles. It also made the narrative stand out more due to the highly
saturated colour scheme, and the close up shots of the artists, although it was in a darker
filter, made the artists more eye catching.
I feel that if I was to repeat this audience research I would get more female respondents as
they do make up the target audience and we have yet to interview females within our target
audience. This would expand the range of our target audience and widen the variety of
demographics.