Beruflich Dokumente
Kultur Dokumente
1
6.1
Part II:
Strategic Choices
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.2
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.3
Strategic choices
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.4
Strategic Choices
6: Business Strategy
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.5
Learning outcomes
Business strategy
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.7
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.9
Generic strategies
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.11
Cost-leadership
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.12
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.13
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.14
Differentiation strategies
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.15
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.16
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.17
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.18
Porters argues:
It is best to choose which generic strategy to
adopt and then stick rigorously to it.
Failure to do this leads to a danger of being
stuck in the middle i.e. doing no strategy well.
The argument for pure generic strategies is
controversial. Even Porter acknowledges that
the strategies can be combined (e.g. if being
unique costs nothing).
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.19
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.20
Strategy clock
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.21
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.23
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.24
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.25
Strategic lock-in
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.26
Insistence on
Self-reinforcing
preservation
commitment
of position
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.27
Hypercompetition
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.28
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.29
Interactive strategies in
hypercompetition
Four key principles:
Cannibalise bases of success.
A series of small moves rather than big moves.
Be unpredictable.
Mislead the competition.
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.30
Entrant
reduces entry threat
Coordinated retaliation
Industry
Rival A
Supplier Buyer
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.31
Game theory
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.32
Prisoners dilemma
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.33
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Slide 6.34
Summary (1)
Summary (2)