Marketing Baby

Carrots like Junk Food

Irfan Syahrir (0132161156)
Ressia Sutopo (0132161006)
Christania Angelicia (0132161012)
Jhon chaniago (0132161052)
Giovanni Irawan (0132161087)
Kenneth W (0132161128)
?
TARGET MARKETING
Who should baby carrots be
targeted to?
Parents of young consumers
Parents love baby carrots for convenience, seen as
healthy food.
Young consumers rarely think of purchasing healthy
snacks
Social or Temporal Dilemmas in
Marketing
Dilemma is done due to breaking guidelines given by
Childrens Advertising Review Unit (CARU)
Guidelines instruct companies to advertise products
truthfully and accurately
Marketing Strategy Dark Side
Marketing baby carrots as junk food creates wrong
positioning
Creates wrong image and message
Could lead to a potential dark side to marketing baby
carrots which may lead to bankruptcy
End up hurting stakeholders
Baby Carrots: Marketed as Junk Food
or Healthy Snack?
Marketed as Healthy Snack
If it is marketed as junk food, people will see it as
unhealthy thus changing the meaning of the food
Add list of benefits on packaging
Add ways to eat on packaging