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QUICK FACTS
Company Name: Google Inc
of America
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INDUSTRY OVERVIEW
Macroeconomic Factors
Internet search is applicable to most cultures all over the world freeing
Google has also faced concern on copyright issues because the company
stores copies of third party web pages and images on their servers. They
have responded to this criticism by releasing a copyright information page
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PEST ANALYSIS
This form of business analysis examines the external environment of a
business.
facing a business
P Political
E Economic
S Social
T Technological
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POLITICAL
Political stability
Anti-trust laws
Pricing regulations
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ECONOMIC
Type of economic system in countries of operation
Infrastructure quality
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SOCIAL
Demographics
Class structure
Education
Entrepreneurial spirit
Leisure interests
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TECHNOLOGICAL
Recent technological developments
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Porters Five Forces Model
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BARGAINING POWER OF BUYERS
Low
Googles
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So due to the market dominance Google has with the search produc
THREAT FROM SUBSTITUTES
Low
There are not any true substitutes in this day and age, with
High
competition.
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SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
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STRENGHTS I WEAKNESSES
Open source products and N Only one major source of
services T income
Financial situation E Unprofitable products
Access to the widest group of R Legal battles over patents
internet users worldwide N
Strong patents portfolio A
Product integration L
Culture of innovation
OPPORTUNITIES E THREATS
Obtaining patents through X Growing number of mobile
acquisitions T internet users
Driverless electronic cars E Unprofitable products
Growing into electronics R EU antitrust laws
industry N Competition from Microsoft
Google fiber cables A
L
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RATIO ANALYSIS
EBITDA Margin:
Hewlett-
Google Packard Microsoft Apple Inc.
15
Net Profit Margin:
16
Return on Assets:
Hewlett-
Google Packard Microsoft Apple Inc.
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Return on Equity:
Microsof
Google Hewlett-Packard t Apple Inc.
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Price to Earnings Ratio:
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Asset Turnover Ratio:
Apple
Microsoft Google Hewlett-Packard Inc.
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Price to Sales Ratio:
Microsoft Google HP
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Debt to Equity Ratio:
Microsoft Google HP
0.45 0.65 0.85
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HISTORICAL STOCK PERFORMANCE
+57.18%: Year-to-Date
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ANALYST RECOMMENDATIONS AND REVISIONS
(1)BUY 16 16 16 16
(2)OUTPERFORM 16 16 16 16
(3)HOLD 13 13 13 13
(4)UNDERPERFORM 0 0 0 0
(5)SELL 0 0 0 0
No Opinion 0 0 0 0
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Thanks a lot for your time!
Student, ERI,
Indian Institute of Technology Delhi, India
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