Beruflich Dokumente
Kultur Dokumente
2
Developing
Marketing
Strategies and
Plans
Core competencies
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PEARSON EDUCATION,
2016 Pearson INC.
Education, Inc. 1-11 2-11
Corporate and division
strategic planning
Defining the corporate mission GM
Portfolio-planning models
Integrative Growth
Diversification Growth
Strengths
Weaknesses
Opportunities
Threats
Weaknesses
For all functions and activities.
Staff Structure
Systems/
Style
MIS
Shared values
Executive summary
Table of contents
Situation analysis
Marketing strategy
Marketing tactics
Financial projections
Implementation controls