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Reaching Your Target Audience

Credential - GFMV

Golden Focus Media Vietnam (GFMV) was established in 2013 by one of the top
managers who worked for Goldsun Group and Golden Ad Group.

GFMV is one of the leading company specialize in Out of Home (OOH)


advertising service and exclusively in Y-OOH advertising which has
focused on University and Fast food network.

Our network have been covered nationwide, especially in Hanoi and Ho Chi Minh
city.

We always listen and work with our best effort and our enthusiasm to provide
the outstanding values to our clients. We offer the best support for your
marketing campaign and we ensure that your message JUMP to the target
audience by using the reasonable cost.
Ads at University

Network: Poster Frame & Giant Poste ads at University through of the countries: Ho
Chi Minh, Ha Noi, Da Nang, Can Tho.
Target Audience: students, 18 22 ages
Poster Frame

Installed location : The


stairs, information area,
cafeteria.

Details:
- Size: 86cmx120cm
- Frequency: 24/24
- Materials: Hiflex
Networking: 260 locations
with over 1,000 positions
nationwide.
DIGITAL POSTER & LCD

Add: Outside and onside


Elevator

Details:
- Digital Poster: 48 * 27 (cm).
- LCD: 22 inches.

Frequency:
- Digital Poster: 600 spot/
day.
- LCD: 240 spot/ day.
Giant Poster

Installed location : The stairs,


Campus, dormitory.
Details:
- Size: 210 cm x 90 cm
- Frequency: 24/24
- Materials: Hiflex
Networking: 53 locations with
over 91 positions nationwide.
University Findings

Traffic/month
Traffic/ month
Total HCM HN
38.0 44.2 32.4

23.8 34.5 17.5

4.5 7.5 2.7

28.6 24.3 32.5

3.3 4.6 2.4

7.7 8.6 7.0

AC Nielsen OOH Parado Report Campaign 2011


University Findings

Level of attentioniversity Tota HC HN


l M

3.83 3.99 3.68

3.81 3.75 3.85

3.54 3.54 3.55

3.51 3.42 3.58

3.62 3.60 3.64

3.58 3.52 3.61

AC Nielsen OOH Parado Report 2011 Campaign


8
Giant Poster Report
University network

Qtys of
Qtys of Location
Media channel University Qtys of Poster

Poster Frame 87 260 1349


Giant Poster 21 49 219
Total 108 309 1568

Media channel: Poster Frame & Giant Poster

Cirle: 24/7

Timing: 24/7
LCDs at KFC

www.goldenfocusmedia
Fastfood Network

Installed location: Install LCD in


attractive location in the stores,
easily reaching the target
audience.

Details:
- Size LCD : 40 Inches Full
HD.
- Frequency: 120 spots of
appearance per day
- Circle: 4 minutes

Networking:
- Qty of location : 125 stores.
- Qty of LCD: LCD 238

Target Audience: Kids, family,


teen, office.
KFC Findings

January 2014
KFC Findings

Trend enjoy
Fastfood

January 2014
KFC Findings

January 2014
LCDs KFC Report
Fastfood network

Media channel Qtys of Store* Qtys of LCD Impression/week

KFC Vietnam
124 232 10,840,200
In-Store TV Network

Duration: TVC 30s &15s.

Frequency : 180 spots of appearance per

Circle: 4 minutes

Timing : 9:00 AM - 22:00 PM , Monday Sunday include Holiday and


Tet

Information research KFC Vit Nam at 2013 - 2014


Why choose Golden Focus
Media VN ?

Reasonable cost.

Planner with professional


experiences.

Networking always available.

Official acceptance agreement.

Effectively report (*)

After sales services.

Confidential information.
THANK YOU!

Vng Bo Thy (Ms)


Account Manager
Mobile :0906 944 007
Email :
thy.vuong@goldenfocusmedia.vn