I.

SERVICE

A self-sustainable gym which

converts the energy that users
generate while they are doing
exercises in energy to supply the
gym.
II. BACKGROUND

Tendency related to the care of the

environment

Green businesses are a tendency to take

advantage of them

We think this is a totally innovative and

eco-friendly idea which permit people
can do exercises and contribute with the
environment at the same time.
III. DATA SHEET
with
STRENGTHS
The company generates energy
the use of its exercise sector
WEAKNESSES
The company is new to the

3.1 SWOT machines.

It is in danger of not obtaining
The company is concerned with the financial projections for the
making profit and conserving the first year.
OPPORTUNITIES THREATS
environment.
The new trends of companies Competitors have a high The company does not have
Reduction of electricity costs. great experience that other
today are environmentally percentage of market shares.
gyms already have.
friendly companies. It has innovative machinery for the
The area of the premises may
sector to which it belongs. A large investment is needed
Today, customers are looking not be very walkable or easily
and if the project is not met,
for innovative products or accessible for customers. The company creates
the company may have debts
environmental awareness in its
services like our service. that it cannot cover.
Clients of gy9ms already have customers.
Summer is approaching and memberships of other gyms and The company depends on the
The company carries out
most people want to be in to attract them to ours will be a use of the machines to operate,
environmental care practices, such
good health and in good challenge. so if one day customers do not
as the optimal use of water in the
shape. go, it may not be possible to
dressing rooms.
operate.
The number of people Has a good image before society, as
attending gyms has increased it is concerned about the
in the last 5 years. environment.
III. DATA SHEET
3.2. Characteristics

We look for the While doing

A service with comfort and exercises help to
innovative ideas satisfaction of the care for the
client environment

A new service that

Self-supply our local
comes with many
energy with the
expectations of
help of our
capturing the
customers
market
IV. OBJECTIVES CONVERT
ENERGY

REDUCE
CLIENTS CONSUMPTIO
N OF ENERGY

OBJECTIV
ES
CREAT
MAINTAIN ELECTRIC
POWER

EXAMPLARY
V. TARGET MARKET
Age / Gender:
It is aimed at people of both sexes as it is a service similar to others with the only difference that self-fuels while our
customers perform their daily routines.
Therefore it is aimed at people aged 19 and over, we do not put an exact range as we are targeting all kinds of people who
want to stay in shape and try something new that is our gym.

SEL:
People who are 15 - 45 years old, that want to improve their health or tone their body doing exercises, who are in
the SEL A or B and who want to contribute to the improvement of the environment.

Lifestyle:
Our gym is aimed at all people without a marked or specific lifestyle (not all with the same lifestyle) we
are simply targeting people who want to stay fit in a healthy way and helping the environment.
Maybe we can find people who work in the office in the mornings, students who in their free time come
to perform a little exercise.

Social:
Here we can see how much influence our friends, family and social groups that exist around us. We see
how much your comments and ideas influence this new service that is our gym that will help to take care
of the environment.
Maybe many people think it's a bad idea for a lot of reasons, but at the same time there are people who
think it's a good idea because while you exercise you care about the environment.
It is there where diverse points of view are found and how we can take it, if it influenced a lot and that we
gave it so much importance.
Country:
We are in a country that does not take care of the environment, so we created this service. That will help to take
care of it in a faster, dynamic and without we realize this contributing and thus we encourage that our country,
world is free of contamination.
VI. MASLOW PYRAMID
Esteem needs:
Basically it is because people
want to look good, feel better
about them, and look for a
healthy life with balanced food
and a daily exercise rhythm.
Some people are also looking
to clear themselves up a bit
because they are busy with
their responsibilities and the
only thing they do is relax.
VII. COMPETITORS
We have many competitors
when we refer to a traditional
gym, however it is a novel and
innovative service without a
doubt Green Power is a striking
proposal because apart from
offering your services also sell
you very interesting products.
Also we know that our service is
aimed at different sectors where
there is a lot of competition
regarding the same service
offered but we will stand out for
the idea that is to self-supply the
whole place while people
perform exercises.
VIII. SOCIAL NETWORKS STRATEGIES
Social Class Consumer Behaviour:
VIII. SOCIAL NETWORKS STRATEGIES
Social Influence:

We would create a Fan Page in

Facebook called GREENPOWER, were
all the persons can find recipes, tips
for take care of their health, tips for
healthy food and promotion for the
opening of GREEN POWER.
VIII. SOCIAL NETWORKS STRATEGIES
Web Publications:

Graphical
branding
post

Call to
action

Advice post
 Schedule:
4 Post of Graphic branding
2 Advice post
2 Call to action
IX. BRANDING STRATEGIES

Online: Fan Page

in Facebook and POINT
web page

Offline:
advertisements in
CONTACT magazines like
HOLA and
newspaper.
Tenden
cy
GENE
RATIO
NZ
10S GENE
RATIO
NY
GENE 20S
RATIO
NX
30S
GREE
N

THUNDE
RBOLT
X. MARKETING PLAN
1. Environmental Analysis
(SWOT)

Market Analysis:

Trends related to the care of the

environment and the health care.

Segmentation:

We focus on people who like doing

exercises and want to contribute to the
environment in a positive way.
X. MARKETING PLAN
2. Identifying Customers
People who are 15 - 45 years old

Want to improve their health or tone

their body doing exercises

Who are in the SEL A or B

Who want to contribute to the

improvement of the environment
X. MARKETING PLAN
3. Competitor/Value Creation
Analysis
Competitor Analysis:
X. MARKETING PLAN
4. Marketing Mix: The 4Ps
Service strategy

- Two categories of equipment to train

with machines: Cardio and Strength.

- Personal trainers available for them.

X. MARKETING PLAN
4. Marketing Mix: The 4Ps
Place

Our headquarter will be

located in Av. Javier Prado
Este 6212, La Molina.
X. MARKETING PLAN
4. Marketing Mix: The 4Ps
Promotion

Our marketing campaign will be

focus on advertising through social
networks, other media (Radio or TV)
and the landing page will be our
website.
X. MARKETING PLAN
4. Marketing Mix: The 4Ps
Pricing strategy

- Every client will have the possibility

to have a discount depending on the
percentage of energy they produce for
the gym.

- For our opening, we will give a

special discount of 25% for the
membership.
 X. MARKETING PLAN
5. Financial Analysis and Budget

(*) The premises is an office

located in Javier Prado Este,
La Molina, it has 500m2 and
the company that sells it is:
Park Office.
(**) The machines we are
going to use for the gym is
the Artis Line of Technogym
company. These machines
convert the energy people
generate into energy to
supply the gym.
XI. SPOT & FAIR
- Music, the spot only have a
background music which is soft,
light and harmonizes with the
scenes.

- Rational references, the spot

mention the most important
characteristics of the gym and its
function.

- Deferred suspend, at the final of

the spot appears the slogan of the
Spot brand, followed by the phrase
Coming Soon and the logo of the
brand.
XI. SPOT & FAIR
XII. CONCLUSIONS
1. A self-sustainable gym is a totally innovative idea for the Peruvian
market of gyms.

2. The brand Greenpower would take a great advantage of other

brands because we have a different concept in the way of doing
exercises.

3. The tendencies of protecting the environment and taking care of

the health are important factors in favor of our idea.

4. The initial investment is an estimated value of US$783,720 which

means is a great investment for this idea, so the risk is higher.

5. To make the idea reality we have to test the market in a direct way
and analyze the profitability and the return of the investment in a
specific way.

6. Greenpower is a great potential idea.