Beruflich Dokumente
Kultur Dokumente
Managing the
the Multibusiness
Multibusiness
Corporation
Corporation
OUTLINE
Managing
linkages Sharing and transferring resources and
between capabilities
businesses
The
TheDevelopment
Development of
of Strategic
StrategicPlanning
PlanningTechniques:
Techniques:
General
General Electric
Electricin
inthe
the1970s
1970s
High B
U
I L
H D
O
Medium L
H D
A
R
V
Low E
S
T
Low Medium High
Business Unit Position
?
HIGH
LOW HIGH
Relative market share
Portfolio
Portfolio Planning
Planning Models:
Models: Applying
Applying the
the
BCG
BCG Matrix
Matrix to
to BM
BM Foods
Foods Inc.
Inc.
Annual real rate of market
8
Frozen food
6
division
growth (%)
Health foods
division
2 4
Fruit juices
0
division
Bakery division
10
-2
ADVANTAGES DISADVANTAGES
Simplicity: Can be quickly Simplicity: Oversimplifies the
prepaired factors determining industry
Big picture: Permits one page attractiveness and competitive
representation of the corporate advantage
portfolio & the strategic Ambiguous:The positioning
positioning of each business of a business depends
Analytically versatile: critically upon how a market is
Applicable to businesses, defined
products, countries, Ignores synergy: the analysis
distribution channels. takes no account of any
Can be augmented: A useful interdependencies between
point of departure for more businesses
sophisticated analysis
Corporate
Corporate Restructuring
Restructuring to
to Create
Create
Value:
Value: The
The McKinsey
McKinsey Pentagon
Pentagon
Current
market
value
1
Current perceptions Maximum raider
gap opportunity
Company Optimal
2 5 restructured
value as is RESTRUCTURING value
Strategic and
FRAMEWORK
Total company
operating opportunities
opportunities
Investment Annual
Reappraisals Budget
Corporate
Corporate Control
Control over
over the
the Businesses
Businesses
2 basic approaches
High
Centralized
CORPORATE INFLUENCE
Strategic
planning
Strategic
control
Holding Financial
company control
Low
CONTROL INFLUENCE
Corporate
Corporate Management
Management
Applications
Applications of
of PIMS
PIMS Analysis
Analysis