Profiling

(The non-racist kind)

Audience Profiling
Audience Profiling is the act of defining a sort of avatar to represent the audience
as a whole, this fictional person is used to describe and consistently keep a target
audience in mind during productions.

Audience Profiling is useful for a number of reasons:

1. It helps a project or publication stay focused on its prerogatives through said

audience definition.

2. Its a simpler way of managing the rather confusing and elaborate reality of
audience-to-publisher relations through a simplification of the audience to its
bare minimums.
How are they profiled?
Age - What age are they and what might they be interested in as a result of that?

Gender - What gender are they? Would they prefer a product more aimed at said
gender?

Race - What racial background do they have? How might this affect the way they
perceive our products?

Socio-economic status - What general class are they? How much are they likely
to be able to afford?
Cont.
Sexual Orientation - How do they align themselves sexually? Might that be useful
for our product?

Mainstream or Niche? - Do they follow the mainstream in their tastes, or are they
more niche in their hobbies?
Psychographics
Psychographics are the measure in which we identify people on more than simple
base-level understanding of their background and tastes. It is the understanding of
the audiences mind and ideology to a degree far more specific than other
examples.

This is especially useful too;

1. Get an understanding as to how to sell to said audience on a subconscious

level

2. Adhere to said audiences tastes to a more base degree, and perhaps even
sway peoples likes and dislikes through said understanding of our audiences
values.
Examples:
Personality - Are they particular in the way they act? Are they fun loving? Easily
embarrassed? Easily scared? Ect.

Values - What ideas do they hold dear? Do they support specific ideologies
beyond a religion?

Attitudes - How do they perceive their entertainment? Are they one to take things
with stride, or are they rigid in their likes and dislikes?

Interests - What hobbies do they have? What are they passionate about?

Lifestyle - Are they a workaholic? Do they go out often? Ect.

Geodemographics
Geodemographics is the study of people based on regionality and regional identity.
It follows the principle of locational ideology spreading through community and
local education and social normality.

This is useful to advertisers and producers, as it;

1. Helps advertisers know where to focus their marketing too, and where to
expect certain audiences.

2. Helps producers create entertainment or products that better adhere to their

specific regions tastes and qualities.