Srinath Bharadwaj

Sourav Dutta
Ishaan Bahree

MRI
Scanners
Procurement Procedure 4 Steps
Raise Review MD
Identify Need Item 2
Quotations Quotations

One 1/mill Tendering Price Corruption

Increasing Pop Quotations Quality Final call
+ Medical Service Private more
Tourism Warrantee corrupt
Market Sharen Pie Chart
Process Description Slides for
PowerPoint
1 2 3
GE Phillips Siemens
USPs USPs USPs

TIM
Technolo
Cost : Cost : Cost :
Most Low Upfront gy Variable
Expensive Cost

Services : Services : Services :

Cheap Expensive Cheap

Spare Parts : Spare Parts : Spare Parts :

Easily Consumes Cheap and
Available Cryogen, exp Available
GE Healthcare

Weaknesses:
1. Third parties for raw materials can be a concern
2. Strong brand, easily targeted for litigation

Threats:
1. Strict government policies and environmental regulatory norms
2. Since it is a powerful global brand, economic and political risks
3. Increased IT security threats can cause issues
4. Fluctuating currencies and economic recessions

Philips

Weaknesses:
1. Legal tangles tarnish brand image With over 50 class action anti-trust complaints resulting in
investigation against Philips like Lite-on digital solution, CRT division
2. Highly competitive market in electronic appliances from both local and international brands
3.Higher price quotient compared to competitors

Threats:
1. Highly competitive business environment
2. Counterfeit goods - a major threat to manufacturers of branded electronics
3. Environmental and other government regulations
4. Exchange rate fluctuations
5. Availability of cheaper technology in local markets
 Interacting with Client Checking

Customizing Future
Deal Projects ROI

Involving all
Preparation of Sales Stakeholders
Documents/
Homework

Increased Brand Purchase and

Loyalty Delivery

Customer Care
Working with
Technician
Maintenace Save Time
and
Servicing
 Positioning

Essenza 1.5T Avanto 3T

Direct Competition Philips Direct Competition GE

Equitable Price Point GEs Discovery

Emphasize Service Costs Edit Website

Highlight Flaws With Phillips GEs Website is much better SEO

TIM Technology TIM Technology

30% Increased Productivity Greater Image Consistency ,
Boost in Market Share Patient Comfort, Ease of
Operation
Methods of Cutting
Corruption in Process

Emphasis on Superior Technology

Focus on Warrantee and After Sales
service
Sponsoring Hospital Events
Approach the Board at institutions
rather than individuals
Thank You