Trend Hunter Sample Custom Report Pop Up Shops

Pop-Up Shops
Sample Report
Makeshift Luxury Rustic Pop-Up Utilitarian Pop-Up Franchise Pop-Up
Sep 28, 2015 - Copyright Trend Hunter Inc. This report is for internal use within your company. Please do not distribute, publish or present
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Highlights
Featured Pro Trends
Experiential Pop-Up
Brands turn to experiential pop-up settings to enhance consumer engagement
Rustic Pop-Up
Pop-up shops channel a sense of homespun charisma with rustic modern interiors
Utilitarian Pop-Up
Consumers gravitate to pop-up stores with a more casual approach
Franchise Pop-Up
Increasing hype, franchises turn to temporary retail spaces for fan interaction
Makeshift Luxury
Retailers turn to temporary methods of extravagance for pragmatic exclusivity
Copyright TrendHunter.com. All Rights Reserved

Highlights
Featured Clusters
23 Mobile Pop-Up Shops
From Automotive Martini Bars to Fashionable Food Trucks
17 Pop-Up Dining Experiences

From Temporary Vegan Bakeries to Recycling Roaming Restaurants
29 Interactive Pop-Up Shops

From Socially Conscious Marketing to Augmented Reality Retailers
Featured Examples
Race-Ready Runners Pop-Ups
The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
Pop-Up Seaside Dealerships

Tesla's Temporary Car Store Travels to Luxurious Summer Resorts
Pop-Up Ramadan Cafes

Ramadan Garden by Ghaf Kitchen Celebrates the Holy Month

i. High-Level Insights
PRO Trends & Examples
PRO Trends are the crown jewel of Trend Hunter. They are premium, subscriber-only articles based on
clusters of consumer insight. Each insight is identified using our crowdsourced, crowd-filtered
methodology. We use a combination of algorithms, consumer data and editorial curation to identify
patterns of ideas that score highly among our audience. PRO Trends are intended to teach you about
creativity in other industries, so that you can bring unique, high-level creativity to your own brand.
Competitive advantage comes not from closely benchmarking yourself to the developments of your
competitor, but by looking for inspiration that can revolutionize your industry.

Experiential Pop-Up
Brands turn to experiential pop-up settings to enhance consumer engagement
Implications - Moving beyond traditional retail tactics, brands are using pop-up locations to not only sell products, but also heighten consumer experiences.
Engaging consumers through stimulating aesthetics and interactive booths, brands are using micro locations to not only extend brand awareness, but also
target consumers in a more fun and experiential way.
Lipstick-Shaped Shops Scent-Driven Mall Activations

Chanel's Rouge Coco Japan This Air Wick Life Scents Pop-
Pop-Up Features Multi-Levels Up is a Full-On Sensory
of Interaction Experience
Virtual Reality Pop-Ups

Pop-Up Kitty Playhouses The VOID Center Gives
Poopy Cat's Temporary Pet Jungle Participants a Full Body and
Mind Virtual Experience
Gym is Made of Cardboard
Score:
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4 Ideas + 32 Related Examples
6.8 http://www.trendhunter.com/id/278781
Freshness
Rustic Pop-Up
Pop-up shops channel a sense of homespun charisma with rustic modern interiors
Implications - When infused with earthy color schemes that highlight rustic elements such as exposed brick and beams, temporary retail spaces can
succeed in creating an atmosphere of homespun charm that resonates well with consumers. In channeling a sense of connection to the past, pop-up shops
can entice consumers with the accessibility of the rustic design.
Unconventional Shop Displays Hipster Lifestyle Boutiques

Fendi's Designer Pop-Up Shop Urban Outfitter's Space Ninety
Displays Include Vending 8 Offers Completely Unique
Machines Products
Understated
Restaurant
Boutiques
Storage-
Inspired Pop-
Ups
Cozy Pop-Up Shops

Grungy Pop-Up Shops Target Curates a Festive
A.P.C. Opens a Temporary Retail Holiday Pop-Up Shop with
STORY
Space in 'The Shop'
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Utilitarian Pop-Up
Consumers gravitate to pop-up stores with a more casual approach
Implications - Veering away from the flashy and prestigious, pop-up shops and venues have begun experimenting with a more utilitarian aesthetic. The focus
on functionality and pragmatism in pop-up design suggests that, though still experiential, pop-up shops are considered a more routine occurrence in
consumer's lives, and their aesthetics have grown to reflect that shift.
Industrial Bookstore Pop-Ups Urban Development Pop-Ups

These Sustainable Retail The Okomeya Rice Shop is
Displays Are Made from Aiming to Revitalize This
Scaffolding Shopping Street
Logo-Mimicking Displays Storage-Inspired Pop-Ups

Shipping Container Pop-Ups The Adidas Harvey Nichols This Footwear Pop-Up Shop
Taco Bell Opens Up an Eco- Pop-Up Boasts a Locker Room
Set-up
Uses a Variety of Materials
Friendly Store at SXSW

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Franchise Pop-Up
Increasing hype, franchises turn to temporary retail spaces for fan interaction
Implications - Customizing fan experiences, franchises are turning to pop-up retail locations to offer a more immersive form of engagement. Transforming
retail spaces into TV set replicas and cult cartoon shrines, these pop-up stores are changing the way brands interact with their fan base, allowing consumers
to experience classic shows and movies through more tailored, social interactions.
Anime Pop-Up Shops Sitcom-Celebrating Cafes

A Pop-Up Shop in Paris The Real Life Central Perk Pop-
Opened to Promote Pokemon X Up Shop Commemorates 2
and Y Decades of Friends
Anime Character Cafes

Nostalgic Anime Boutiques The Sanrio Character Ranking
Get All Your Sailor Moon Products Awards Cafe Celebrates the
Best Cartoons
at This Sailor Moon Boutique
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Makeshift Luxury
Retailers turn to temporary methods of extravagance for pragmatic exclusivity
Implications - Broadening market appeal without sacrificing costs, retailers are turning to pop-up events that offer temporarily lavish alternatives. Temporary
acts of extravagance reflect a shift towards more sensible approaches to status.
Couture
Cable Cars
Champagne
Bar Pop-Ups
Floating Pop-Up Restaurants

S.Pellegrino's Pop-Ups Will be Pop-Up
Part of the Cannes Film Designer Nail
Festival Events Bars
Male
Pampering
Pop-Ups
Temporary Luxe Fashion

Shipping Container Spas Shops
The SOAK Urban Bathhouse Serves Louis Vuitton & Colette
Unveiled a Male Fashion Pop-
Up Indulgence in a Sustainable Way Up Shop in Paris
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ii. Clustered Lists
Market, Competitors & Ideas
Similar to a PRO Trend, each cluster features numerous micro-trends. The main difference is that PRO
Trend illuminates a unique consumer insight, but most clusters are larger lists with many examples. In
other words, clusters are more like collections of unique ideas. Our team and software has created
tens of thousands of clusters, which you can track and filter at: TrendHunter.com/dashboard

From Automotive Martini Bars to Fashionable Food Trucks
These mobile pop-up shops range from fashion food trucks to mobile champagne bars that leave visitors with a sensory experience. In recent years,
temporary retail has become an important marketing tool for major brands who aim to reach consumers on a more personal level.When it comes to fashion,
brands like Kenzo gave fans a scenic city tour of Dubai while introducing them to an exclusive product sale and customized treats.
By: Jana Pijak
Fashion Food Trucks Mobile Bus Boutiques Mobile Eatery Concepts Fold-Out Food Trucks
Henry Holland Transformed an The Kenzo Fashion Bus Offers The Peugeot Food Truck Le Bistrot du Lion is an
Ice Cream Van to a Pop-Up Designer Style On the Go Converts into a Pop-Up Ingenious Foodtruck Concept
Store Restaurant By Peugeot Design
Chic Mobile Boutiques Automotive Martini Bars Solar-Powered Food Trucks Traveling Bookstores
The Caravan Shop is a Grey Goose's Bar on Wheels New York City Has Just 'Tell a Story' Brings Portuguese
Boutique on Wheels Will Take a Mixologist Across Unveiled Its New Line of Culture and Writers to Tourists
the Country Sustainable Food Carts
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Continued 9 to 16
Mobile Womenswear Boutiques Mobile Champagne Bars Mobile Juice Bars Mobile Barber Shops
Fierce Finds Applies the Food Veuve Clicquot's Pop-Up Bar This New Boston Juice Bar is Salon Le Barber Brings Men's
Truck Model to Women's Concept Offers Luxury On the Adapting the Food Truck Grooming Services on the
Clothing Go Business Model Road
Roving Bicycle Bars Romantic Mail Trucks Dog Food Trucks Yogurt Food Trucks
The Travelling Gin Company's The Veuve Clicquot Mail Truck Milo's Kitchen's Treat Truck Yogurty's Froyo Brings Its
Mobile Bar Quenches London's Revives the Art of Handwriting Tour Caters Specifically to Its Service to the Streets for Fun
Thirst by Cycle Canine Clients Interaction
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Continued 17 to 23
Cartoon Family Food Trucks Mobile Boutiques Food Truck Wedding Classy Cocktail Campers
The Kwik-E-Mart Food Truck The Parra and Stones Throw Receptions Brad Ford Creates the Ultimate
Will Be Unveiled at SXSW Pop Up Truck Brings the Photography Brooke Holm Mobile Lounge
Shopping to You Captured a Rustic Matrimonial
Ceremony
Economical Mobile Boutiques Yogurt Food Trucks Sci-Fi Food Vendors

'The Fashion Truck' Offers Liberte Creates a Fun Out-of- The Grillenium Falcon is
Amazing Deals on Wheels Store Experience That's Great Inspired by Star Wars
for Summer
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From Temporary Vegan Bakeries to Recycling Roaming Restaurants

Whether to raise money for an important cause or in the interest of testing out a new restaurant concept, pop-up dining experiences are enticing and fun
ways to try something new. Getting a boost from the thrill of having only a limited window in which to experience a certain restaurant, pop-up dining allows
restaurateurs the chance to test menu items and concepts on a small-scale that allows them to interact with consumers face-to-face.
By: Rebecca Byers
Fast Food Pop-Ups Depression-Fighting Pop-Up Oatmeal-Oriented Pop-Ups Recycling Roaming

The In-N-Out Burger Pop Up Bakeries The Porridge Cafe is a Restaurants
Brings a Teasing Taste to The Depressed Cake Shop Breakfast-Oriented Restaurant The Forgotten Feast is a Pop-
Torontonians Raises Depression Awareness in London Up Natural Eating Experience
Asian Fusion Pop-Ups Canned Seafood Restaurants Cinematic Dining Experiences Pop-Up Pasta Restaurants
Food & Sh*t is a Filipino Pop The Tincan Restaurant Seeks This Pop-Up Dining Experience This Temporary Restaurant
Up Restaurant that Celebrates to be the Best Provider of in NYC Blends Fine Food and Served a Variety of Gluten-Free
Nationalities Tinned Seafood Film Pasta Dishes
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Continued 9 to 16
Regional Restaurant Pop-Ups Pop-Up Poker Restaurants Fancy Upcycled Meals Fundraising Pop-Up Cafes
'The Table' Has Eateries from This Unique Pop Up Restaurant Through WastED, Food Scraps The Baja Beans Roasting Pop
Spain Show Off Its Meals for a Has Diners Pay with Texas Are Turned into Gourmet Meals Up to Help the Community of
Month Hold-Em Pescadero, Mexico
Pop-Up Relief Restaurants Senior Citizen Restaurant Pop- Icy Dining Experiences Temporary Vegan Bakeries
Grub Club's Temporary Eatery Ups Winnipeg's RAW: Almond The Raw-Vegan Pixie Pop-Up
Raises Funds to Support for Oma's Pop-Up Serves as a Restaurant is Situated Over a Bakery Operates Out of a
Nepal Social Reintegration for Frozen River Doorway
Grandparents
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Continued 17 to 17
Persian Food Pop-Ups

Chef Louisa Shafia's Lakh Lakh
Pop-Up Brings Exotic Flavors
to America
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From Socially Conscious Marketing to Augmented Reality Retailers
These interactive pop-up shops reject tradition and embrace modern marketing strategies. Socially conscious pop-up shops that donate to charity are
gaining popularity along with augmented reality retailers that allow consumers to complete virtual transactions. From House of Holland's fashion food truck
concept to Nike's custom-lit pop-up shop project, these interactive retail concepts aim to leave a lasting impression on consumers.
By: Jana Pijak
Fashion Food Trucks Branded Experiential Pop-Up Customizable Ice Cream Radically Retro Retail Buses
Henry Holland Transformed an Bars This Magnum Ice Cream Pop- The Hex Bus is a Travelling
Ice Cream Van to a Pop-Up This Fun Pimm's Pop-up Up Shop Puts Customers In Pop-Up Shop Bus
Store Teapot Bar Was at Wimbledon Charge
2015
Charity Pop-Up Shops Subway Car Grocery Stores Digital Pop-Up Shops Pop-Up Shopping Pods
The Street Store Provides This Subway Grocery Store The eBay x Kate Spade The Nike+ Fuelstations
Shopping Experience for Lets Commuters Shop While Saturday Storefront Offers
Homeless Individuals They Travel Offline Purchases
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Continued 9 to 16
Robotic Coffee Shops Gravity-Defying Bookstores Search Engine Pop-Up Shops Celeb Lifestyle Brand Pop-Ups
The Briggo Coffee Haus Boasts The Archizines Pop-Up Shop is The World's First Androidland The Goop Pop-Up Shop Brings
Warmth and Delicious Hot Conceptually Mind-Boggling Opens in Australia Gwyneth Paltrow's Online Shop
Beverages to L.A.
Experiential Pop-Up Stores Scannable Window Shopping Social Media-Based Shops Social Currency Shops
This Dyson Pop-Up Store Lets John Lewis Virtual Shop Lets The Kellogg's Social Media The ooVootique Lets Social
You Test Out Vacuum Cleaners People Conveniently Click and Shop Exchanges Cereal for Media Influencers Trade ooVoo
Collect Instagram Photos Friends for Merch
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Continued 17 to 24
Branded Pop-Up Skate Parks Massive Lookbook-Inspired Cinematic Dining Experiences Virtual Subway Supermarkets
Streetwear Brand Surf Liquor is Promos This Pop-Up Dining Experience Homeplus Uses Clever
Behind This Pop-Up Shop and The Pantone and Sephora Pop- in NYC Blends Fine Food and Marketing Campaign to
Skate Park Up Shop Launched New Film Become Number One
Collaboration
Interactive Pop-Up Athletics Hello Kitty Political Campaigns High-Tech Pop-Up Shops Ghostly Fragrance Temp Store
Stores Hello Kitty Takes Political The Campus Party Europe The Odin Pop-Up Shop is Filled
The NikeFree Store Creates Consciousness to the Next YrStore Promotes This With Molds of Their Perfume
Neon Displays Based on Level Technology Festival Bottle
Movement
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Continued 25 to 29
Scannable Product Deliveries Pop-Up Custom Shirt Shops Virtual Reality Pop-Ups Social Media Pop-Up Stalls
Walmart and P&G's PGMobile The YrStore Custom T-Shirt The VOID Center Gives Kotex and Smoyz Team Up in
Trucks Offer Convenience & Shop Lets You Design Your Participants a Full Body and Tel Aviv to Create a Pop-Up
Accessibility Shirt Live Mind Virtual Experience Pinterest Store
Food-Printing Pop-Ups
London's 3D Printshow
Highlights This Disruptive
Technology by Printing Food
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29 Temporary Retail Innovations
From Mobile Bus Boutiques to Shadowplay Pop-Up Shops

These temporary retail innovations range from mobile bus boutiques to shadowplay pop-up shop displays that interact with visitors digitally. Whether
appealing to the senses or connecting with consumers through the use of modern technology, independent and established brands are going the pop-up
shop route when marketing new collections and product launches.
By: Jana Pijak
Giant Luggage Pop-Up Shops Mobile Bus Boutiques Charity Pop-Up Shops Cardboard Box Pop-Up Shops
The Brothers Suitcase Store The Kenzo Fashion Bus Offers The Street Store Provides Naver App Square is a Cool
Travels Around Sweden Designer Style On the Go Shopping Experience for Temporary Store by
Homeless Individuals Urbantainer
Traveling Fashion Boutiques Affordable Furnishing Pop-Up Grungy Pop-Up Shops Pumpkin-Inspired Pop-Up
The StyleLiner is a Pop-Up Shops A.P.C. Opens a Temporary Shops
Shop on Wheels Fab.com's SoHo Shop Retail Space in 'The Shop' Yayoi Kusama Collaborates on
Introduces Its 'Happy Modern' the 12 Louis Vuitton by
Furnishings THEVERYMANY
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Continued 9 to 16
Digital Pop-Up Shops Hipster Lifestyle Boutiques Experimentally Colorful Pop-Up Corner Pop-Up Shops
The eBay x Kate Spade Urban Outfitter's Space Ninety Shops The BLACK Comme des
Saturday Storefront Offers 8 Offers Completely Unique This Pantone Colorwear Pop- Garcons Pop-Up Store is
Offline Purchases Products Up Shop is Experimentally Exclusively Small
Genius
Brand Expansion Pop-Ups Social Media Vending Machines Anime Pop-Up Shops Cozy Pop-Up Shops
Coco and Cowe Celebrates IHeartRadio's Kiosk Turns A Pop-Up Shop in Paris Target Curates a Festive
Launch of Online Shop with a Instagram Posts into Free Opened to Promote Pokemon X Holiday Pop-Up Shop with
Whimsical Pop-Up Merchandise and Y STORY
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Continued 17 to 24
Pop-Up Toy Shops Classic Denim Pop-Up Shops Minimalist Sportswear Pop-Up Opening Origami Pavilions
Walmart's Holiday Helper Toy The Levi's RED Spring 2014 Shops The Make Kiosk Unfolds Like
Shop Lets Shoppers Test Out Pop-Up Shop Features Floating These 'Seek No Further' Shops Paper to Provide Pop-Up
the Top Toys Denim Garments Pays Subtle Homage to Its Outdoor Shops
Roots
Chromatic Cartoonish Pop-Up Treehouse Pop-Up Shops Lost-and-Found Pop-Up Shops Cardboard Creature Pop-Ups
Shops Duncan Shotton's 'POP-UP A Dutch Railways Has a Shop Stella McCartney Kids Pop-Up
The BeViacom Talking Shop is TREE SHOP' Sells Products That Sells Its Lost and Found Shop Offers a Cute Shopping
the Brand's First Ever from Up High Objects Experience
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Continued 25 to 29
High-Tech Pop-Up Shops Pop-Up Shop Pods Boy Band Pop-Up Shops Virtual Pop-Up Shops
The Campus Party Europe SPARK Architects' Floating One Direction Opens a Toronto Christmas Shopping Made
YrStore Promotes This Hawker Centre Would House a 1D World Location Easy with Wal-Mart's Virtual
Technology Festival Number of Vendors Pop-Up Shops
Shadowplay Pop-Up Shops

Magic Was Brought to a Mall
with a Surprise Disney Pop-Up
Shop
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20 Branded Pop-Up Retailers
From Festival Yogurt Shops to Shampoo-Branded Salon Spaces
These branded pop-up retailers range from festival yogurt shops -- a place to get a healthy treat while at a concert venue -- to shampoo branded salon
spaces that are set-up with temporary kiosks. As pop-up retailers become more common among fashion and design food brands, they are also being
embraced by the home goods and personal care market.Standouts include Batiste's dry shampoo-inspired pop-up shop that featured a salon-inspired fixture.
By: Jana Pijak
Experiential Breakfast Pop-Ups Branded Confectionery Kiosks Botanical Oasis Gin Pop-Ups Social Shopping Pop-Ups
Dorset Cereals Brand This Delicious Nutella Pop-Up Hendrick's Gin Held a Tanger Outlets Celebrates Its
Launched a Breakfast Lodge in Brazil is the First of Its Kind Horticultural Pop-Up in London New Location with Fun Pop-Up
Activation Earlier This Year Stations
Industrial Bookstore Pop-Ups Beauty Brand Lifestyle Pop- Summery Pop-Up Shops Pop-Up Shoe Stores
These Sustainable Retail Ups This Byrant Park Pop-Up This Mobile Shop Lets
Displays Are Made from The Cabin West Pop-Up Celebrates the Target x Lilly Customers Experiment with
Scaffolding Includes a Hair Salon and Pulitzer Collection High-Tech Footwear
Curated Bookshop
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Continued 9 to 16
Pop-Up Seaside Dealerships Festival Yogurt Shops Experiential Pop-Up Stores Upscale Fast Food Pop-ups
Tesla's Temporary Car Store Snog's Yog-Yurt Pop-Up Offers This Dyson Pop-Up Store Lets McDonalds is Set to Launch an
Travels to Luxurious Summer Refreshing Treats to Concert You Test Out Vacuum Cleaners Exclusive Pop-up Restaurant in
Resorts Goers Japan
Airport Croquet Experiences Dry Shampoo Pop-Up Salons Stylish Beverage Pop-Ups Sparkling Water Pop-Ups
The Pimm's #CrazyCroquet The Batiste Stylist Pop-Up The Coca Cola Belgrade Pop- Tokyo's SodaStream Pop-Up
Course is Located in Offered Free Hairstyling at a Up Featured a Limited Edition Serves Up Healthy Carbonated
Heathrow's Terminal 2 London Mall Fashion Shop Beverages
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Continued 17 to 20
Solitary Dining Pop-Ups Cobranded World Cup Pop-Ups Bathroom Retailer Pop-Ups Dairy Garden Pop-Ups
Glaceau Smartwater's Pop-Up The Nike World Cup Pop-Up QLoo Launched a Clever Onken's 'Urban Fruit Drove'
Restaurant Pairs Water with Shop Celebrates the Women's Activation at the 2015 Yogurt Promotion Features
Gourmet Food Tournament Wimbledon Championships Dairy Treats on Trees
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iii. Specific Examples
Relevant Ideas & Case Studies
Micro-Trends are unique examples of innovation which have been featured on Trend Hunter. A micro-
trend might be a newly released product or service, but in many cases, the idea is something that has
not been commercially released. Our database includes several hundred thousand articles of micro-
trends, spanning thousands of topics, so make sure to filter your topics at: TrendHunter.com/dashboard

Race-Ready Runners Pop-Ups
The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
In order to celebrate the Nike Womens London 10-kilometer
race, the iconic sports brand has taken over several of the large
metropolis's outlets as well as launching a pop-up installation in
Victoria Park.
Unified across the locations and in the pop-up is a color scheme

that includes mint, lime, green, coral and white, usually in
chevron patterns. There is also no shortage of cityscape
silhouettes, a smart marketing technique executed by the brand
to make the entire experience feel customized the city, despite
the fact that it takes place is plenty of countries.
For the promotional materials such as the displays were created

by Seen Displays fro the brand. In addition to the Nike Town
Flagship, Nike outlets that feature a new buzzworthy look include
the shops in White City and Covent Garden, as well as the
concession in Harrods.
By: Rebecca Byers
Score:
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9 Related Examples
Freshness
Pop-Up Seaside Dealerships
Tesla's Temporary Car Store Travels to Luxurious Summer Resorts
Knowing that pop-up shops are one of the most popular ways to
reach new and prospective customers at the moment, Tesla
Motors brought a car store to the beach. Tesla's Model S electric
car is being shown off inside of a mobile shipping container store
in Santa Barbara, California, where it will stay for about a month
before traveling to the upscale Hamptons of New York. Although
dealerships bring stress to many vehicle shoppers, being by the
beach will surely bring ease to the experience.
Inside of the car store pop-up, visitors are invited to learn more
about the electric car brand and its products through interactive
displays, consultations and test drives.
Since the shipping container shop is easy to crate around, it only

takes about a few hours to assemble. As well as being able to
introduce itself in areas where there are currently no brick-and-
mortar locations, this is a huge way to cut down on the costs of
building, staffing and maintaining a permanent location.
By: Laura McQuarrie
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9 Related Examples
Freshness
Pop-Up Ramadan Cafes
Ramadan Garden by Ghaf Kitchen Celebrates the Holy Month
Dubai food establishment Ghaf Kitchen's latest venture is a pop-
up Ramadan Garden cafe. The eatery is currently set up inside
the city's A4 Gallery and is the place to be for those enjoying the
Holy Month's traditional Iftar or Suhoor meals.
Though urban and somewhat industrial, this communal cafe

lives up to its Ramadan Garden name thanks to its greenery
accents and hanging planter decor. In addition to its fresh plants
and herbs, the pop-up kitchen also prides itself on locally grown
ingredients and boasts a menu that is both traditional and tasty.
Ghaf Kitchen's pop up cafe is not only equipped with a dining

area but is also home to lounge and gaming spaces that
encourage a sense of community among its patrons. In addition
to enjoying food with one another, visitors are able to connect
while fasting. This eatery is reflective of the food industry's
recent, cultural focus. Adhering to religious diets during Holy
Month, this contemporary pop-up serves up a mix of modernity
and tradition.
By: Jana Pijak
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9 Related Examples
Freshness
Summery Pop-Up Shops
This Byrant Park Pop-Up Celebrates the Target x Lilly Pulitzer Collection
The Target x Lilly Pulitzer collaboration collection was pre-
shopped at an exclusive Bryant Park pop-up event in New York
earlier this year. Before making the line available to the masses
in store and online, the affordable retailer gave guests an
exclusive look at the colorful range. In addition to fashion
bloggers and insiders, the guest list included celebs like Bella
Thorne and Kate Bosworth among other familiar faces.
Setting a vibrant tone for summer, Bryant Park's Target x Lilly

Pulitzer pop-up shop featured a series of displays that featured
the collection's printed dresses, caftans and swimwear staples.
In addition to these pieces, the shop also highlighted the
collaboration collection's straw totes, printed scarves and even
featured a home decor range that included glassware and
candle holders among other fun accents.
Resembling a tropical cabana, this pop-up shop left visitors with

a memorable and sensory experience that stayed true to Lilly
Pulitzer's signature brand vision.
By: Jana Pijak
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Cobranded World Cup Pop-Ups
The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament
Part exhibit and part retail outpost, the Nike World Cup Pop-Up
Shop is located in Vancouver's Chinatown. Celebrating the
ongoing Women's World Cup taking place across Canada, the
pop-up is a collaboration between Nike and apparel and
footwear boutique Livestock.
The Nike World Cup Pop-Up Shop will feature a selection of

football and lifestyle paraphernalia and will be selling
customizable soccer kits throughout the tournament. Additionally,
the pop-up store will have a bevy of Livestock and Nike
merchandise available for purchase.
The presence of the Vancouver-based Nike x Livestock branded

pop-up store signals an industry's pursuit of elevating the
women's competition to the same level of hype experienced with
the men's version of the tournament.
By: Rebecca Byers
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9 Related Examples
Freshness
Floating Fitness Studios (UPDATE)
The Nike Crystal Coliseum was a Pop-Up for Training Classes

The first Nike Women's 15k Race in Toronto, Canada was a
huge success, due in large part to the construction of the Nike
Crystal Coliseum. This special fitness studio was essentially a
floating barge that rested on top of Lake Ontario. Providing an
airy, light-filled space that provided even more of a core workout,
women were able to partake in the weekend's events even if
they weren't running the race themselves.
Part of the larger Nike Women Village, the Nike Crystal

Coliseum hosted 33 training classes over a period of four days.
With Nike Master trainers from across North America flying in,
those who were lucky enough to snag a spot were able to get in
an elite workout while also trialing the latest footwear products.
By: Meghan Young
Score:
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9 Related Examples
Freshness
Children's Magazine Pop-ups
The ANNIVERSARY MiLK Pop-up Shop is Designed for Kids
This unique youthful pop-up in Omotesando Hills, Tokyo does a
great job of communicating the lifestyle projected by the
children's magazine. A largely whiteout space, the
ANNIVERSARY MiLK Pop-up was conceived around the notion
that life with children is generous and beautiful.
The flexible space is able to host events or workshops, while it

also concisely sums up the brand's aesthetic. Designed by
Kazunori Matsumura, the space is notably minimal in its style
and tends to favor catering to children's whims in a more mature
way than most, opting for a more refined feel.
The space features plenty of room for product display in a way

that feels homey and laid back. The store features children's
clothing and accessories and will exist for one year.
By: Rebecca Byers
Score:
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9 Related Examples
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Social Shopping Pop-Ups
Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations
To celebrate the opening of the new Tanger Outlets in Savannah,
Georgia, the shopping mall chain set up a variety of stations
where shoppers could engage in multiple ways on social media.
This included "pop-up social stops," where people could pick

their favorite platform to share their experiences. With the
Tanger Dream Cloud, people could trade a tweet for a coupon.
At the Tanger Instagram Lounge, people could snap a selfie and
post it with the #GoTanger tag in order to have the post appear
on a digital wall and be entered for a draw to win a shopping
spree. At the Like it or Love it Polling Station set up on an iPad,
shoppers could identify their favorite item with a tap of their
finger for a chance to win it.
More than 78,000 people flocked to the opening of this new

Tanger Outlets location, proving that brick and mortar stores and
stations still have merit, especially when they are amplified with
digital and social media.
By: Laura McQuarrie
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Experiential Pop-Up Stores
This Dyson Pop-Up Store Lets You Test Out Vacuum Cleaners
This pop-up store was set up to showcase the Dyson V6
cordless vacuum cleaner range, with shoppers encouraged to
learn about the cleaner in the best way possible -- by actually
using it.
Located in the Bluewater Shopping Centre in Kent in the UK, the

pop-up store includes four spaces mimicking a typical kitchen,
living room, children's room and garage, with appropriate flooring
surfaces and furniture being provided so the vacuum cleaners
can be tested in a realistic environment
Dyson's marketing manager Candice Williams says Dyson was

keen to see people getting their hands on the technology and
seeing the benefits for themselves before making a purchasing
decision. The space is based around our drive to get people to
test, try and explore our technology," she said. "Seeing is
believing.
By: Rahul Kalvapalle
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Luxe Pop-Up Boutiques
Chanel St. Tropez is a Temporary Retail Experience for Lovers of Luxury
Chanel St. Tropez is a pop-up boutique that boasts a myriad of
artistic elements. The temporary retail space is luxe and
experiential for its wealthy visitors, blending vibrant product
displays with interior design details that reference modern art.
From its wireframe ceiling elements to its surreal sock
installations, this designer shop is far from ordinary.
Boasting playful design elements, the luxury pop-up boutique

follows in the footsteps of other recognized labels like Kenzo and
Prada. While Prada's recent pop-ups included bespoke shoe
design services, Kenzo's mobile boutique took visitors on a
scenic tour around Dubai while letting them shop while on board.
This luxury retail concept makes an extravagant brand like

Chanel more accessible to a younger consumer. Its branding is
also very playful, appealing to art fans who are not used to
seeing the brand in such a whimsical light.
By: Jana Pijak
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Pop-Up Water Bars
London's H2Only Just Serves Glasses of Tap Water
As part of the H2Only campaign to get people to donate to
charity instead of buying expensive drinks like coffee and
alcohol, a pop-up water bar was opened up in London for a day.
The temporary bar is being called "London's first water-only bar,"

taking pride in the fact it only serves glasses of tap water in
cardboard cups. Getting a drink of water at this stop was of
benefit to the Royal National Lifeboat Institution, an organization
that relies on donations in order to make life-saving missions.
Like the H2Only bar, several temporary shops before it have

capitalized on selling a single item or an activity for an extremely
short amount of time in order to promote the spread of social
good.
By: Laura McQuarrie
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Branded Festival Pop-Up Motels
Fosters and Airbnb Created a Pop-up Motel at Finland's Provinssi

Provinssi is an annual music festival hosted in Finland's
Seinjoella that this year will boast a pop-up motel thanks to an
exciting campaign from Fosters and Airbnb. The Fosters No
Worries Motel pop-up was created by 358helsinki, a Finnish
creative agency tasked with promoting the Australian lager at the
country's many summer music festivals.
Available for booking on Airbnb through a charming "No Worries

Ambassador to Finland" named Louis for anyone with a
Provinssi ticket, the pop-up motel is fashioned inside a shipping
container boasting the signature Foster's shade of blue. The
motel suite is outfitted with floor-to-ceiling Foster's branding
including the towels, toothbrushes and bedding.
The unique Foster's No Worries Motel inside the Provinssi

festival grounds is a clever way to create a memorable
experience within the large millennial demographic at the fest.
By: Rebecca Byers
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Localized Artistan Communities
The Toronto Urban Collective is a Local Pop-Up Market Series

The Toronto Urban Collective is a unique community of
independent artists, craft-makers, musicians, designers,
photographers and gourmet food specialists. The Collective will
put on a series of pop-up market events throughout the city that
will serve as a gathering place for like-minded individuals and a
showcase of countless talented local vendors.
The Toronto Urban Collective was conceived as a means of

creating a social community of city dwellers with a shared
interest in discovering local artisans in a positive environment.
Each Collective event will be carefully curated to offer a unique
and dynamic afternoon characterized by local DJ-supplied tunes
and good vibes.
Interested Toronto artisans can apply to be a part of an

upcoming Toronto Urban Collective through their website.
By: Rebecca Byers
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Industrial Bookstore Pop-Ups
These Sustainable Retail Displays Are Made from Scaffolding

Designed by recently formed design studio Cuarto Orden, this
vibrant and industrial bookstore pop-up shop is a dynamic
temporary retail experience. Apart of the larger independent
book fair Libros Mutantes, the pop-up serves as a cultural event
in the city of Madrid and the Cuarto Orden team was able to
create utilitarian fixtures that did it justice.
Characterized by canvas boasting primary colored stripes, the

shelving is sustainable in that it makes great use of reclaimed
scaffolding and wood boards. In creating dynamic
unconventional fixtures from scaffolding that highlight the
temporary nature of the event, the design team was able to
infuse the event with an artisan aesthetic that served a functional
purpose while highlighting relevant design movements.
By: Rebecca Byers
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Whimsical Womenswear Pop-Ups
This Free People Pop-Up Was Recently Launched in Australia

A recent Free People pop-up in Australia provided an elegant
and whimsical backdrop for a VIP launch event. The American
Bohemian-inspired womenswear brand has been steadily
building up a following in Australia, having held pop-ups there in
previous years in addition to launching Australia-centered
branded social media channels.
The Free People pop-up consists of a two-day stint in Sydney

and is characterized by its fabric logo suspended from the ceiling
and a dizzying display of delightful knitted flowers and metal
lanterns.
The garden-inspired merchandising of the stylish pop-up is a

perfect representation of the personality of the brand and is sure
to lend itself to enticing new brand ambassadors in the country.
Thus far, Free People haven't announced plans to open a
permanent shop in Australia.
By: Rebecca Byers
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Customizable Ice Cream
This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge
Normally when you think of Magnum ice cream, you think of
walking into the ice cream section of your local supermarket and
picking up a box of Magnums. However, Magnum Ice Cream
recently launched its first ever customized ice cream experience
in the USA, albeit a temporary initiative.
The company went about setting up a pop-up shop in Bryant

Park in New York City. Customers are given the opportunity to
dip a smooth vanilla bean ice cream bar in either milk chocolate
or dark chocolate, before being asked to pick three out of nine
toppings. The process is reminiscent to that of self-serve frozen
yogurt joints, although the end result is an ice cream bar that
resembles those you get in supermarket freezers in boxes.
Customization is fast becoming the buzzword in the food

industry. This Magnum ice cream initiative gave customers the
opportunity to enjoy customized ice cream with the same look
and feel of standard supermarket boxed ice cream.
By: Rahul Kalvapalle
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Gaming Retail Windows
The Play Array Project Turns a Retail Storefronts into a Pop-Up Game
New York Universitys Center for Urban Science and Progress
and experiential design agency Urban Matter Inc. joined forces
to create a playful pop-up game experience that takes over
street-facing store displays. The project dubbed Play Array
features a huge panel made up of circular bulbs that light up with
LEDs. Despite the elaborate looking setup, it's put together quite
economically with polyethylene lenses and milk crates.
To interact with this display, people passing by in public are

encouraged to visit the companion website. Once connected, a
user is able to indulge in a game of pong from a smartphone,
until they miss five times and reach "game over."
The interactive installation will remain on display for a few

weeks, bringing awareness to topics like urban innovation,
citizen science and technology as art.
By: Laura McQuarrie
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Nutty Pop-Up Kitchens
Longo's Grocery Store Pop-Up Takes the Form of a Tasty Nutella Creperie
The brand that makes the most beloved chocolate-hazelnut
spread in the world, Nutella, is now teaming up with Longo's to
delight Canadian consumers with a novel grocery store pop-up
experience.
The in-store pop-up is being branded as the Nutella Crperie,

which will serve crpes made with the nutty spread. So far, this
pop-up kitchen has taken up residence at a downtown Toronto
Longo's location, although it will be traveling across the region to
bring freshly made treats to more grocery stores. By sharing
personal #NutellaMoments on social media, shoppers have a
chance to win a personalized prize pack filled with donuts and
pastries.
Whether Nutella is creating personalized jars for its fans or

collaborating with Cronut creator Dominique Ansel for the
development of a Nutella pancake, this is one brand that always
knows how to delight consumers.
By: Laura McQuarrie
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Pop-Up Home Bars
Jagermeister's HausBar Brings the Party to Home to You
As much as a brand like Jgermeister would like people to be at
the bar all the time, life's other responsibilities get in the way
sometimesso it developed the HausBar. This experience was
specifically designed for guys who know a friend who gets
frequently tied up with work, stuck taking care of the kids or is
needed at home for some other reason. This way, a guy could
nominate one of his buddies for the HausBar experience through
the online microsite.
If approved, Jgermeister would temporarily install the pop-up

directly outside a friend's front door, so that when the doorbell
chimed, the unsuspecting friend was in for a huge treat. By
surprising and delighting consumers, this campaign took off on
social media.
By: Laura McQuarrie
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Virtual Reality Pop-Ups
The VOID Center Gives Participants a Full Body and Mind Virtual Experience
The VOID is a pop-up virtual entertainment center that combines
technology and reality to create a full body and mind adventure.
VOID is aiming to achieve a completely physical connection to
virtual reality.
The experience begins as soon as guests enter and are

immediately transported to an enchantingly mystical and dark
alternative universe. Participants of the VOID virtual reality
centers will experience "elevation changes, touching structures
and objects, feeling vibrations, air pressure, cold and heat,
moisture, simulated liquids and smell."
VOID enhances the replication of reality by using motion

simulators that move 360 degrees with three options to roll, pitch
and yawn/lift. By using 'Rapture' for the head mounted display
system, participants are experience visuals beyond the
traditionally used VR systems. This means custom optics,
quantum dots and dual high-density curve display which
enforces the full body and mind experience.
By: Ady Floyd
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Multi-Sensory Cognac Shops
Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience
For a limited time, travelers passing through the Hong Kong
International Airport will be able to visit a spirits store from
cognac brand Martell. Rather than being a run-of-the-mill shop,
this pop-up space is devoted to creating "immersive sensory
experiences," as part of a collaboration with handmade luxury
chocolate brand Aelia.
Consumers will be able to engage all of their senses with

experiences like cognac and chocolate pairings and discovery
stations for delving into the history of the brand. The brand's
origins are also communicated through retail design, taking
inspiration from Premier Voyage oak casks. Further celebration
of the brand's rich history also means that four vintage limited
edition varieties of Martell will also be available for purchase at
the shop.
By: Laura McQuarrie
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Folksy Pop-Up Bars
The Mumford & Sons Pop-Up Bar Launches a New Album and an Exclusive Beer
For a limited time, the Newtown Hotel in Sydney will be
transformed into the Mumford & Sons Pop-Up Bar to mark the
release of the band's newest album. Since the 'Wilder Mind'
album is reflective of the band's departure from the folk category
into alternative rock, fans will be treated to more than just new
sounds from the band as part of an immersive multi-sensory
experience.
The pop-up space will host live performances, DJ sets, art

murals created by local artists, 3D album art displays and
sessions for pre-release album listening, providing tons of things
to see, hear and touch. Cocktails and whiskey tastings will also
be part of the event, but fans who really want to get a sense of
the flavor of the new Mumford & Sons album can enjoy the
Wilder Mind Ale created exclusively for the event.
The ale that shares most of its name with the new album was
made by local bar called Young Henrys, which is the only place it
will be made available outside of the pop-up.
By: Laura McQuarrie
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Pop-Up Kitty Playhouses
Poopy Cat's Temporary Pet Jungle Gym is Made of Cardboard
Poopy Cat is a Dutch company that recently made its way to
London in order to launch a "poop-up" shop featuring a pet
jungle gym made entirely of cardboard blocks. As a brand that
has made a commitment to selling sustainable cat products, the
temporary retail space also served as a place for eco-conscious
pet owners to pick up their own modular cardboard playhouse
blocks and biodegradable litter boxes.
In order to make the Dutch brand's arrival to London grand, yet

in line with the brand's core values, Poopy Cat founder Thomas
Vles converted a traditional Dutch bicycle into a custom
"Kittymobile." With his two cats, Vles pedaled the 300 mile
stretch from Amsterdam to London. This goes to show that
sustainable marketing can still be extremely attention-grabbing.
By: Laura McQuarrie
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Hybrid Barbershop Cafes
Hurwundeki in London Serves Homemade Food and Affordable Haircuts
Hurwundeki is an innovative lifestyle space located in London
that serves up homemade food, quality coffee and affordable
haircuts. The unique concept incorporates Korean cuisine and
access to a barbershop that isn't enormously expensive.
The clever cafe offers discounts on coffee for those getting

haircuts, while the restaurant portion specializes in an
impressive selection of gourmet Korean dishes. Hurwundeki
also has a BYOB policy, so while there are no alcoholic drinks on
the menu, you can bring your own.
Located in East London, Hurwundeki, which means "hair" in the

South Korean language Jejueo, is one of many unique concept
cafes popping up in the city. London also plays host to a
dedicated cereal cafe and has hosted a pop-up restaurant that
offered a variety of oatmeal dishes influenced by international
breakfast foods.
By: Rebecca Byers
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Public Lounge Pop-Ups
This Pop-Up at NYC Design Brings Alexander Girard's Work to Life
Apart of NYC Design Week 2015, this Alexander Girard pop-up
lounge is a relaxing space open to the public. The colorful space
brings to life the designs and works of Girard, a widely
celebrated designer that dabbled in interior, furniture, industrial
and textile design.
The stunning public space is part-lounge, part-museum

showcase, with bright designs from Girard's time designing at
Herman Miller. The space inspires visions of Mad Men and is
characterized by its bright contrasting colors and delicate
integration of the merchandise, which is highlighted on fixturing
throughout the lounge.
By creating a laid back atmosphere where patrons of NYC

Design Week can relax and take in the merchandise in a
leisurely way, the space was able to introduce Girard's designs
to a new generation in an experiential fashion.
By: Rebecca Byers
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Micro Pop-Up Stores
Netshoes' Cleverly Creates the Smallest and Largest Sporting Goods Shop
As part of the promotions for the Netshoes mobile app, the
brand created a miniature pop-up store on the street. This tiny
shop was squeezed in between two other stores on one of the
most popular shopping locations in all of So Paulo, barely wider
than the iPad display at its front. When people on the street
approached the "store," it was apparent that this experience on
the tablet led them to a much bigger store on the web that's
conveniently available on the go and open 24/7.
Although there's no way that over 40,000 shoes could be stored

in the slim alleyway between the two Brazilian stores, this is a
clever way for Netshoes to show the assortment it provides
through it shopping app.
By: Laura McQuarrie
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Virtual Vino Pop-Ups
This Virtual Wine Vending Machine Pop-Up is Inside a Subway Station
This virtual wine vending machine is a promotional experiment
from online alcohol retailer Cellarmaster Wines. This innovative
strategy is the first of its kind and is a curious combination of
both offline and online exposure for the brand.
Located within Hong Kong's Tsim Sha Tsui (TST) subway

station, the virtual retail experience involves a poster display of
the e-retailer's selections that feature QR codes. Open 24 hours
a day, seven days a week during its duration, the pop-up allows
customers to make purchases directly from their mobile phones
using the QR codes.
Conceived as a publicity stunt, the subway station experience

has driven a measurable improvement in traffic for the brand
across social media platforms. If successful, Cellarmaster Wines
has plans to expand the virtual wine vending machine through
Hong Kong.
By: Rebecca Byers
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Scent-Driven Mall Activations
This Air Wick Life Scents Pop-Up is a Full-On Sensory Experience

The Air Wick Life Scents Pop-Up is an upcoming experiential
marketing campaign to be held by the brand at the Mall of
America in Bloomington, Minnesota. The event, to be held at the
largest mall in the US, features a three-room house that
individuals can walk through to experience the innovative
changing scent collection.
Air Wick Life Scents Pop-Up is exclusive to Minnesota, an

interesting tactic that is based on the brand's belief the event will
gain adequate coverage on social media channels and will not
need to be replicated or expanded to a tour. This emphasis on
creating a single amplified event that creates a powerful enough
connection with consumers they will share it on social media is
innovative and cost efficient.
By: Rebecca Byers
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Neon Automobile Installations
The Bonnaroo Art Cars Event Features Art, Music and Dance Pop-Ups
Bonnaroo's Art Cars event will feature striking installations by
The Walter Show, Kalliope & Big Red and Mirage. The
Tennessee-based music festival is not only known for its star-
studded line-up but is also recognized for its camp culture and
interactive art events.
The Art Cars festival event will feature music performances,

immersive art installations and even pop-up dance parties that
will let concert-goers experience their favorite music among a lot
of neon and illuminated vehicles.
From the sculptural to the LED-infused, Bonnaroo's Art Cars

show will appeal to alternative music fans with an appreciation
for memorable concert experiences. If visiting Bonnaroo this
year, this event is a must for fans of Instagram-worthy
experiences that they will be able to capture online.
By: Jana Pijak
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Greek Yogurt Taste-Offs
Yoplait Yogurt Competes with Chobani for Customers' Approval and Affection
While competition between Coca-Cola and Pepsi has been put
to the test through blind taste-offs before, Yoplait Yogurt has
decided to bring it to another delicious experience. Pitting itself
against Chobani in a hip pop-up space, Yoplait Yogurt allows
visitors to not only try out nine Yoplait Greek flavors and eleven
flavors of Yoplait Greek 100, but also a coffee and espresso
station.
Through this experience, which is a fun alternative to traditional

grocery store marketing, Yoplait Yogurt manages to strike up a
sense of culture and community around its brand. Not to
mention that the design of the pop-up shop is geared towards
younger generations, which will keep it alive throughout the
years. By making healthy eating a fashionable option, a whole
new demographic is tapped into.
By: Meghan Young
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Pop-Up Shops

Makeshift Luxury Rustic Pop-Up Utilitarian Pop-Up Franchise Pop-Up

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17 Pop-Up Dining Experiences

29 Interactive Pop-Up Shops

Pop-Up Seaside Dealerships

Pop-Up Ramadan Cafes

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Lipstick-Shaped Shops Scent-Driven Mall Activations

Virtual Reality Pop-Ups

Unconventional Shop Displays Hipster Lifestyle Boutiques

Cozy Pop-Up Shops

Industrial Bookstore Pop-Ups Urban Development Pop-Ups

Logo-Mimicking Displays Storage-Inspired Pop-Ups

Friendly Store at SXSW

Anime Pop-Up Shops Sitcom-Celebrating Cafes

Anime Character Cafes

Floating Pop-Up Restaurants

Temporary Luxe Fashion

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By: Jana Pijak

Economical Mobile Boutiques Yogurt Food Trucks Sci-Fi Food Vendors

From Temporary Vegan Bakeries to Recycling Roaming Restaurants

By: Rebecca Byers

Fast Food Pop-Ups Depression-Fighting Pop-Up Oatmeal-Oriented Pop-Ups Recycling Roaming

Persian Food Pop-Ups

By: Jana Pijak

From Mobile Bus Boutiques to Shadowplay Pop-Up Shops

By: Jana Pijak

Shadowplay Pop-Up Shops

By: Jana Pijak

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Unified across the locations and in the pop-up is a color scheme

For the promotional materials such as the displays were created

By: Rebecca Byers

Since the shipping container shop is easy to crate around, it only

By: Laura McQuarrie

Though urban and somewhat industrial, this communal cafe

Ghaf Kitchen's pop up cafe is not only equipped with a dining

By: Jana Pijak

Setting a vibrant tone for summer, Bryant Park's Target x Lilly

Resembling a tropical cabana, this pop-up shop left visitors with

By: Jana Pijak

The Nike World Cup Pop-Up Shop will feature a selection of

The presence of the Vancouver-based Nike x Livestock branded

By: Rebecca Byers

The Nike Crystal Coliseum was a Pop-Up for Training Classes

Part of the larger Nike Women Village, the Nike Crystal

By: Meghan Young

The flexible space is able to host events or workshops, while it

The space features plenty of room for product display in a way

By: Rebecca Byers

This included "pop-up social stops," where people could pick

More than 78,000 people flocked to the opening of this new

By: Laura McQuarrie

Located in the Bluewater Shopping Centre in Kent in the UK, the

Dyson's marketing manager Candice Williams says Dyson was

By: Rahul Kalvapalle

Boasting playful design elements, the luxury pop-up boutique

This luxury retail concept makes an extravagant brand like

By: Jana Pijak

The temporary bar is being called "London's first water-only bar,"

Like the H2Only bar, several temporary shops before it have