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Quadrant Analysis LiFi Group 2 Chang, Cheng Gu, Yanlin Lee, Esther Patel, Darshit Yuan, Mingyang The Rival: WiFi Facts  There will be more than 7 billion new Wi-Fi enabled devices in the next 3 years – Sys Con  71% of all mobile communications flows over Wi- Fi –WiFi Alliance  90% of all smartphones are equipped with Wi-Fi capabilities  By 2017, 60% of carrier network traffic will be offloaded to Wi-Fi – Wireless Broadband Association  Wi-Fi has become the medium of choice. 2/3 of US consumers prefer WiFi to Celluar – Deiloitte 1. TheHuffingtonPost(2014) “50 Incredible WiFi Tech Statistics That Businesses Must Know” (Accessed 10 23 2016). [Available at:http://www.huffingtonpost.com/vala-afshar/50-incredible-wifi-tech-s_b_4775837.html] Sample Characteristics  Sample: 30  Age: 21 people between the age of 20-30 (70%) 7 people between the age of 30-40 (23%) 2 people between the age of 40-50 (7%)  Gender: 16 male & 14 female  Work Status: 10 full time, 2 part time 1 per-diem, 17 students  Hours spent on internet on avg: 6.07 hours Product Attributes:  How important are the following attributes in deciding which wireless high- speed Internet technologies to choose from for your home/office? Importance Rate Product Attributes Means for Importance and Performance: Comparison of WiFi vs LiFi Attributes Importance LIFI WIFI Coverage Range 3.88 3.69 3.82 Speed 4.12 3.95 3.79 Stability of connection 4.12 3.87 2.15 Strength of the signal 4.09 3.77 3.76 Security (Strengh of encryption) 4.12 3.67 3.85 Protected Access management (guest/outsiders) 3.88 3.67 3.73 Compatibility with other wireless device 3.94 3.69 3.79 Remote access of the physical device 3.55 3.46 3.67 Ease of management of physical device 3.45 3.67 3.54 Design of the device 2.88 3.72 3.62 Size of the device 3.12 3.62 3.56 Device Price 3.61 3.69 3.38 Device warranty 3.30 3.67 3.36 Device energy consumption 2.76 3.64 3.33 Eco-friendliness of technology 2.94 3.67 3.23 Monthly charge linked with ISP (internet service 3.58 3.62 3.28 providers) 1 Coverage Range 2 Speed 3 Stability of connection 4 Strength of the signal 5 Security (Strength of encryption) Protected Access management 6 (guest/outsiders) Compatibility with other wireless 7 devices Remote access of the physical 8 device Ease of management of physical 9 device 10 Design of the device 11 Size of the device 12 Device Price 13 Device warranty 14 Device energy consumption Eco-friendliness of the technology 15 Monthly charge linked with ISP 16 (internet service provider) 1 Coverage Range 2 Speed 3 Stability of connection 4 Strength of the signal 5 Security (Strength of encryption) Protected Access management 6 (guest/outsiders) Compatibility with other wireless 7 devices Remote access of the physical 8 device Ease of management of physical 9 device 10 Design of the device 11 Size of the device 12 Device Price 13 Device warranty 14 Device energy consumption Eco-friendliness of the 15 technology Monthly charge linked with ISP 16 (internet service provider) WiFi vs LiFi Our Strength Our Weakness Speed Coverage range Stability of connection Protected access management Price of the device Compatibility of other wireless Monthly charge device Security (strength of encryption) Success Strategy  Improving LiFi’s coverage range  Educating consumers about LiFi’s superior security measures over the rival brand  Increasing the network of Li-Fi compatible brands  Reallocate or curtail resources on less important attributes that have scored to a point of overkill to strengthen our weakness  Ex) increase the # of access points , education/ads Updated Print Ad Updated Print Ad Use WIFI USE LIFI Ver good  The pro fessor picture: applause y Reference  1. TheHuffingtonPost(2014) “50 Incredible WiFi Tech Statistics That Businesses Must Know” (Accessed 10 23 2016). [Available at:http://www.huffingtonpost.com/vala- afshar/50-incredible-wifi-tech-s_b_4775837.html]