have a reputation to keep. Not only for your own publication, but for all journalists. Part of your job as a reporter is to ensure that your actions are both responsible and ethical It is about a need to expose information in such a way that it engages readers and earns their So what does ethics mean? Ethics are guiding moral principles and values. The term also encompasses the study of right and wrong. Within different professions, self-imposed codes of ethics are designed to establish the moral boundaries of its practitioners ELEMENTS OF ETHICS Journalistic codes of ethics frequently share a number of common elements Truth and Accuracy Independence Fairness and Impartiality Objectivity Humanity Accountability Truth and Accuracy Journalists cannot always guarantee truth, but getting the facts right is the cardinal principle of journalism Accuracy is at the heart of what we do. It is our job to get it first but it is above all our job to get it right. It is imperative that you fact-check and ensure that what youve written is, in fact, true. Before, during, and after you have fi nished writing a piece, you should go back and check everything that is considered a fact. This includes: Nouns (names and places) Dates and times Job titles, duties Literary quotations Interview quotations Sequence of actions Contact information Truth and Accuracy Corrections Sourcing(Imp) Quotes Reflecting reality Attribution Reporting rumours Graphic images and obscenities Truth and Accuracy Corrections rectify mistake Sourcing - Accuracy entails honesty in sourcing Accuracy always comes first. Its better to be late than wrong. Before pushing the button, think how you would withstand a challenge or a denial. Know your sources well. Cross-check information wherever possible. When talking to sources, always make sure the ground rules are clear. Take notes and record interviews. Use unnamed sources where necessary when they provide information that is not available on the record QUOTES - Be sure that quotes you use are representative of what the speaker is saying and that you describe body language When quoting an individual always give the context or circumstances of the quote.
REFLECTING REALITY- Accuracy means
that our images and stories must reflect reality . HYPE
ATTRIBUTION - Accuracy means proper
attribution to the source of material that is not ours, whether in a story, a photograph or moving images. REPORTING RUMORS - differentiate between fact and rumour. It is incumbent for newspapers to play a positive role in response to rumours affecting the credibility of financial institutions having public interface GRAPHIC IMAGES AND OBSCENITIES - We should not sanitize violence, bowdlerize speech or euphemize sex. We should not, however, publish graphic images and details or obscene language gratuitously or with an intention to titillate or to shock. INDEPENDENCE Journalists must be independent voices; we should not act, formally or informally, on behalf of special interests whether political, corporate or cultural. Independence Gather and report news without fear or favor, and vigorously resist undue influence from any outside forces, including advertisers, sources, story subjects, powerful individuals, and special interest groups. Resist those who would seek to buy or politically influence news content or who would seek to intimidate those who gather and disseminate the news. Use editorial judgment Resist any self-interest or peer pressure that might erode journalistic duty and service to the public. Recognize that sponsorship of the news will not be used in any way to determine, restrict, or manipulate content. Refuse to allow the interests of ownership or management to influence news judgment and content inappropriately. Defend the rights of the free press for all journalists, recognizing that any professional or government licensing of journalists is a violation of that freedom. Fairness and Impartiality Most stories have at least two sides. While there is no obligation to present every side in every piece, stories should be balanced and add context. Objectivity is not always possible, and may not always be desirable (in the face for example of brutality or inhumanity), but impartial reporting builds trust and confidence. Fairness and Impartiality The media house must retain its impartiality in functioning as media house and reporting cannot be permitted to become subservient to other business interests which the owner of the media house may have when such private interest conflict with public duty of such vast magnitude segregation of the two is not only justified but essential.
Assignment Course: Seminar in Advertising Brand: Coca-Cola Priyanka Rajoria Que1. Examine An Ad For That Brand. Is The Ad Effective? Why or Why Not? (Include Picture and Hyperlink) Ans. Coca-Cola Ad