Beruflich Dokumente
Kultur Dokumente
Slide 9.1 Browaeys and Price, Understanding Cross-cultural Management, 1st Edition, Pearson Education Limited 2009
Strategy and corporate culture
Strategic management:
- Two main types according to their behaviours,
values and assumptions:
Controlling model
- information about its environment
- quantitative and objective
Adapting model
- Information from personal sources
- qualitative and subjective
Slide 9.3 Browaeys and Price, Understanding Cross-cultural Management, 1st Edition, Pearson Education Limited 2009
Culturals factors of strategy (Continued)
Slide 9.4 Browaeys and Price, Understanding Cross-cultural Management, 1st Edition, Pearson Education Limited 2009
National culture and strategy
Slide 9.7 Browaeys and Price, Understanding Cross-cultural Management, 1st Edition, Pearson Education Limited 2009
Developing strategies for the global market
Slide 9.8 Browaeys and Price, Understanding Cross-cultural Management, 1st Edition, Pearson Education Limited 2009
Culture shock
Slide 9.10 Browaeys and Price, Understanding Cross-cultural Management, 1st Edition, Pearson Education Limited 2009
International company strategy
Slide 9.11 Browaeys and Price, Understanding Cross-cultural Management, 1st Edition, Pearson Education Limited 2009
Strategic of cultural issue?
Slide 9.13 Browaeys and Price, Understanding Cross-cultural Management, 1st Edition, Pearson Education Limited 2009
Mergers and national cultures
Slide 9.14 Browaeys and Price, Understanding Cross-cultural Management, 1st Edition, Pearson Education Limited 2009
Conclusion
Slide 9.15 Browaeys and Price, Understanding Cross-cultural Management, 1st Edition, Pearson Education Limited 2009