SXSW - by its very definition - is about breaking

down boundaries, and stepping into the

unknown. Its about trying to do something
different

Engadget
SXSWi

37,000+ participants
1,377 sessions with over 3,000 ~3,500 media/reporters in
(and 82 foreign countries)
speakers attendance
Making the most
of SXSWi
SXSWi is widespread throughout
downtown Austin - be sure to explore
outside of just the Convention Center
This year, the Interactive badge grants
secondary admission to a broad
selection of Film & Music programming
Spend time walking around outside of
the Convention Center to find the best
branded experiences
The trade show floor is open Sunday -
Wednesday; budget around 2 hours to
cover the full floor
The weather in Austin can be
unpredictable check the forecast
before you fly in & pack accordingly
Download the SXSW GO app &
use it to program your personal
schedule
Be open to spontaneity & be
prepared with a plan B (lines can
be long)
Big names on panels draw crowds,
unknown speakers deliver unique
experiences
Download the ReWop app to find
nearby charging stations for your
phone at the festival
Comfortable shoes are a must
expect to walk around a lot.
SXSWi Distilled

Mindshare experts will distill the top events, trends, and emerging topics
during the festival for marketers.
Follow us:

MINDSHAREINTHELOOP @MINDSHARE_NA MINDSHARENA MINDSHARENA MINDSHARE_NA

Preview POV on what well see at SXSWi

Daily blog posts, videos, photos, and more
Top trends from SXSW post-event
THE
THE
SESSIONS
SESSIONS
FRIDAY,
FRIDAY, MARCH
MARCH 1010 THURSDAY,
THURSDAY, MARCH
MARCH 1616
What to attend

Mindshare experts have put together a

selection of recommended sessions for each
day of SXSWi.
These sessions focus on innovation,
invention, and key emerging marketing areas
such as AI, voice recognition, and more.
The selections were chosen to educate
attendees, inspire new thinking, and drive big
ideas that you can apply to your consumers.

Most of our selected sessions focus on one or

more of the following themes:

MOBILE AUTONOMOUS DATA COMMERCE AGILE SENSORY

LIVING STRATEGIES
 Friday, March 10
11:00AM-12:00PM
Opening Speaker: Cory
Booker (U.S.
Senator)
Austin Convention Center
Ballroom D, 500 E Cesar Chavez St
The opening speaker for
the Interactive festival, in
a conversation
moderated by Googles
Malika Saada Saar.
Speakers:
U.S. Senate, Google
11:00AM-12:00PM 3:30-4:30PM 3:30-4:30PM 5:00-6:00PM
How Tech is Shaping t When Your Internet T Dawn of the Drones Mind the Machines: Neu
he Future of Entertai hings Know How You F rotech and AI for Brai
nment eel n Health
JW Marriott JW Marriott Hilton Austin Downtown Austin Convention Center
Salon D, 110 E 2nd St Salon FG, 110 E 2nd St Salon F, 500 E 4th St Room 8ABC, 500 E Cesar Chavez St
How TV and film are Emotion-sensing The floodgates are open: How advances in
working with Silicon technology is moving the FAA has broadly machine learning, AI, and
Valley to reach from an experimental authorized businesses to VR/AR are
consumers in new ways phase to reality. See how use drones. A look at revolutionizing brain
& adjusting their creative to design rich, emotional whats still needed for health, transforming the
process with advances in experiences for this next businesses, and whats treatment of brain and
audience data. wave of tech. next for the public. mental health disorders.
Speakers: Speakers: Speakers: Speakers:
Mashable, The Hollywood Changing Sciences Commercial Drone Brain Power,
Reporter, Endemol Shine Alliance / Hogan Lovells NeuroLaunch, Ginger.io,
US LLP Stanford University
 Saturday, March 11
11:00AM-12:00PM
Is VR/AR The New Stor
ytelling Or The Old
3D?
Sheraton Austin
Capitol Ballroom, 701 E 11th Street
VR & AR let consumers
live in your brand. But
how do these immersive
experiences do more
than blow a handful of
minds & actually become
part of a marketing plan?
Speakers:
Humana, National
Geographic Channel,
EnPlay
12:30PM-1:30PM 3:30-4:30PM 5:00PM-6:00PM 5:00PM-6:00PM
Data Alone Cant Deco Mobile Apps in the Ag Do Stadium Fans Even Social Media Real-volu
de the Fashion Indust e of Cognitive Comput Matter Anymore? tion: Whats After Per
ry ing fect
JW Marriott JW Marriott Four Seasons Hyatt Regency Austin
Salon 1-2, 110 E 2nd St Salon 8, 110 E 2nd St Ballroom AB, 98 San Jacinto Blvd Zilker Ballroom 2, 208 Barton Springs
Rd
While tech has given How will intelligent As more and more fans As social media allows us
brands personalization at machines affect mobile watch sports on the sofa to filter out imperfections,
scale, its taken the apps, as they try to or while theyre on the go content creators can
personal touch out of understand & mimic (relying on apps for empower their audiences
fashion. How brands human intelligence? A updates), see how the to embrace an authentic
must leverage both data look at the potential for industry must monetize vision of themselves.
& people in commerce. systems like Watson. this critical audience.
Speakers: Speakers: Speakers: Speakers:
The Business of Fashion, IBM, Eventbase Lewica Ltd, SporTechie CharliHoward.com, clapit,
Stitch Fix, Poshmark Technology Inc Dr. Vivian Diller
 Sunday, March 12
9:30AM-10:30AM
Moving at a Mobile Mi
nute
Hyatt Regency Austin
Zilker Ballroom 1, 208 Barton Springs
Rd
The thumb is in charge
now & its quick to scroll,
swipe, close. How mobile
has changed consumer
behavior, from shopping
expectations around
time, and more.
Speakers:
Facebook
11:00AM-12:00PM
The Future of Luxury
Hyatt Regency Austin
Zilker Ballroom 2, 208 Barton Springs
Rd
In a world where buyers
prize experience over
ownership & ostentatious
consumption is largely
frowned upon, how do we
define luxury to remain
relevant?
Speakers:
Jaguar Land Rover, PSFK,
Diageo, Warrior Poets
12:30-1:30PM
Live Sports and Cord
Cutters
Four Seasons
Ballroom CD, 98 San Jacinto Blvd
How will live sports tackle
cord cutters? Exploring
the future of live sports
distribution and the
challenges sports teams,
leagues and networks
face.
Speakers:
Twitter, NBC Sports &
Comcast Ventures,
Sportle, Monumental
Sports Network
2:00-3:00PM
Game Changer: Specta
cles Come to Sports
Four Seasons
Ballroom AB, 98 San Jacinto Blvd
From Snapchat
Spectacles to GoPro and
more, how marketers
weigh whats a game
changer vs. just a fad for
sports experiences and
fan engagement.
Speakers:
NHL (Minnesota Wild),
Space Techie, Space 150
3:30-4:30PM
Social Is More Than A
Metric
Hyatt Regency Austin
Zilker Ballroom 1, 208 Barton Springs
Rd
Social has taken your
brand out of your control,
while asking you to be
more participatory than
ever. How will it evolve
over the next five years?
Speakers:
Spredfast
Saturday-Sunday, March 11-12

9:30AM 6:00PM 7:00PM 11:00AM

8:30PM - 6:00PM

SXSW Accelerator Pitch Event Accelerator Pitch Awards Ceremony

Startup Village at Hilton Austin Downtown, 500 East 5th Street Salon AB

Now in its ninth year, the SXSW Accelerator Pitch allows emerging technology startups MARCH 12
to pitch their products and services in front of a live audience and panel of expert
judges. 50 companies across ten categories will present over the course of two days. The Accelerator judges will calculate the top
scores for each of the ten categories, and
DAY ONE MARCH 11 DAY TWO MARCH 12 announce the winners at this pitch awards
ceremony. Each winner will then go on to
Tech companies across Transportation, Tech companies across Sports, compete at the Super Accelerator event on
Social & Culture, Innovative World, Health Entertainment & Content, Payment & Monday.
& Wearables, and Enterprise & Smart FinTech, Security & Privacy, and
Data. Augmented & Virtual Reality.
 Monday, March 13
9:30-10:30AM
How To Do Taboo In
a Digital World
Hyatt Regency Austin
Zilker Ballroom 3-4, 208 Barton
Springs Rd
How do platforms and
publishers cover issues
like race, politics, and sex
in a thoughtful way while
audiences are exposed
to images & headlines in
real-time?
Speakers:
Teen Vogue, Refinery29
9:30-10:30AM
What the GIF?! How G
IFs Help Advance Jou
rnalism
Hyatt Regency Austin
Texas Ballroom 1-3, 208 Barton
Springs Rd
How GIFs can go beyond
cute cat memes to
actually advance
storytelling in journalism,
convey complex
information, and reach
new audiences.
Speakers:
Frontline, PRIs The
World, Point Taken
(WGBH)
9:30AM-10:30AM 11:00AM-12:00PM 5:00PM - 6:00PM
The Hundred Thousand How New Media is Rede A Conversation with F
Dollar Snap(chat) fining the Meaning of BI Director James Com
Luxury ey
JW Marriott JW Marriott Hilton Austin Downtown
Salon 3-4, 110 E 2nd St Salon 3-4, 110 E 2nd St Salon H, 500 E. 4th St
The future of shopping is How will millennials FBI Director James
social. What marketers, embrace luxury in an Comey will sit down with
influencers, and e-comm unpredictable social, Newseum to discuss a
teams need to know economic climate? Does wide range of issues,
about creating authentic modern luxury still from cyber security to
content & turning social depend on high prices & safeguarding civil
followers into buyers. "status" labels? liberties, and more.
Speakers: Speakers: Speakers:
ShopStyle, Neiman Refinery29, Levis, Zady FBI, Newseum
Marcus
Monday, March 13
11:00AM
11:00AM - 6:00PM
1:30PM
SXSW Accelerator Demo Days
Startup Village at Hilton Austin Downtown
500 East 5th St Salon C
If you missed the Accelerator pitches,
heres your chance to meet each of the
50 finalists and see them demo their
products and services.
11:00AM
5:00PM - 6:00PM
- 6:30PM
SXSW Super Accelerator
Austin Convention Center
500 E Cesar Chavez St Ballroom EFG
All ten category winners will be invited
back to the stage to pitch in front of a new
audience and a new set of judges. This
competition will select the 2017 Best
Startup Pitch Company.
 Tuesday, March 14
9:30AM-10:30AM
Redefining Ad Tech in
a Distributed World
Hyatt Regency Austin
Zilker Ballroom 3-4, 208 Barton
Springs Rd
A look at the challenges
and strategies moving
forward for publishers
and platforms in a world
of ad blocking and
viewability issues.
Speakers:
Google, Vox Media, The
Washington Post
12:30PM 1:30PM
The Last Frontier: $73
Billion Land Grab
Hyatt Regency Austin
Zilker Ballroom 2, 208 Barton Springs
Rd
With addressable tech
already in millions of TVs
around the world, explore
the future of TV
advertising, the data that
will drive decision-
making, and more.
Speakers:
Advertising Age, Comcast,
Gracenote, LG
12:30PM 1:30PM 3:30PM 4:30PM
Virtual Crossroads: A @FuckJerry and The Bu
Look at VR and Human siness of Hilarious C
Behavior ontent
JW Marriott Austin Convention Center
Salon 7, 110 E 2nd St Ballroom EFG, 500 E Cesar Chavez
St
For every new, With over 500MM active
successful tech that Instagram users and
humankind has brought 52MM pieces of content
to our lives, weve uploaded each day, how
molded & altered our and why have some
behaviors. Will we follow reached the top of this
the same path with VR? content cluttered world?
Speakers: Speakers:
Google, Facebook, New Jerry Media, The OutCast
York Media Center, Ustwo Agency
5:00PM - 6:00PM
The New Man Code: Ta
rgeting Modern Male
Consumers
Hyatt Regency Austin
Zilker Ballroom 2, 208 Barton Springs
Rd
The rise of male
household consumers,
more stay at home Dads,
more focus on grooming
its forcing marketers to
take a new look at how to
talk to men.
Speakers:
Movember, Pernod-
Ricard, Ketchum
 Wednesday, March 15
11:00AM-12:00PM
The Internet of Thing
s You Don't Own
JW Marriott
Salon 7, 110 E 2nd St
From appliances to cars
to medical implants, the
products we buy are built
around software code.
But if you don't control
that code, do you really
own your device?
Speakers:
Northeastern University School
of Law, Public Knowledge,
Case Western Reserve
University, R Street Institute
11:00AM-12:00PM 3:30PM-4:30PM 5:00PM-6:00PM 5:00PM - 6:00PM
Learning From the 1s Memories Matter: Lev How Did Shazam Get W Who Has The Guts to I
t VR Boom to be Succ eraging the Experien yclef in AR on My Ph nvest in Content?
essful Now ce Economy one?!
JW Marriott JW Marriott JW Marriott JW Marriott
Salon 3-4, 110 E 2nd St Salon E, 110 E 2nd St Salon E, 110 E 2nd St Salon FG, 110 E 2nd St
Experts from the early The growing impact of Shazam and Wyclef have Looking at the big dollars
days of VR will present the experience economy, partnered to deliver an being invested in media
lessons learned with their and why brands must AR experience around today, and a discussion
relevance to todays more grow more mobile, social, his new album. Get an of the challenges,
affordable and accessible and personal to meet overview, demo, and successes, and the
forms of VR. consumer needs in this Q&A of the technology. future of the publishing
environment. industry as a whole.
Speakers: Speakers: Speakers: Speakers:
Set It Spinning, Virtual Mashable, Lyft, StubHub Shazam, Wyclef Jean BuzzFeed, Reuters,
World Society / Simiosys, Bleacher Report, Under
PwC's Experience Center, Armour
All These Worlds, LLC
 Thursday, March 16
11:00AM-12:00PM
The Future of Intellige
nt Living
JW Marriott
Salon 7, 110 E 2nd St
Today you can control
your home, consume the
news, order a ride, and
much more through the
latest in AI innovation. A
look at where its evolving underpinnings of
to next.
Speakers:
Amazon, Sonos, Samsung
11:00AM-12:00PM 11:00AM-12:00PM 3:30PM-4:30PM 3:30-4:30PM
The Next Four Years of Game On: How to Enga Brands are Leading the Building J.A.R.V.I.S
AI ge Gaming Influencer Way in the Evolution
s of VR
JW Marriott JW Marriott JW Marriott JW Marriott
Salon C, 110 E 2nd St Salon D, 110 E 2nd St Salon 1-2, 110 E 2nd St Salon 6, 110 E 2nd St
A discussion on the How do you reach A look at relationship See Tony Stark's vision
guardrails, governance, PC/online/console between VR creators and come to life. Developers
policy, accountability, gamers? How brands can brands; why some of the can build and customize
transparency and security navigate the massive most innovative VR the foundation of
that will be the gaming ecosystem and content created today is J.A.R.V.I.S. (of 'Iron Man'
tap influencers in the being financed by fame) in an extremely
responsible AI. space. brands. short period of time.
Speakers: Speakers: Speakers: Speakers:
Wired, CognitiveScale, Twitch, Ad Council, Discovery Built.io
Mertiage Capital LLC, Rooster Teeth Productions Communications, MEC,
WayBlazer LLC, 3Blackdot Deutsch, Moth + Flame
Main Conference Venues

SHERATON AUSTIN

WESTIN AUSTIN DOWNTOWN

COURTYARD
MARRIOTT
HILTON AUSTIN

AUSTIN CONVENTION CENTER

JW MARRIOTT

FOUR SEASONS

HYATT REGENCY AUSTIN

THE
AROUND AUSTIN
SESSIONS
SEE - EAT
FRIDAY, - GET
MARCH 10AROUND
THURSDAY, MARCH 16
Around Austin
Austins Bat Colony Soco
What:
Largest Bat Colony in NA
Where:
South Congress Bridge
When:
At sunset in March-November
Barton Springs Pool State Capitol Building
What: What: What:
Trendy street of retail & restaurants close 68 degree natural spring pool Texas State Capitol
to downtown Where: Where:
Where: Barton Springs Road 1100 Congress Ave
South Congress Ave When: When:
(Btwn Riverside Dr & W Johanna St) Year Round 5am 10pm (except for part Year Round Mondays-Fridays 7am-10pm;
When: of Thursday). Closed March 4-10 for spring Sat & Sun 9am-8pm
At Sunset in March - April cleaning.
Around Austin

Rainey Street Broken Spoke Lady Bird Lake Trail Alamo Drafthouse

What: What: What: What:

Old homes converted to bars & restaurants Honky Tonk Dance Hall Running & bike trail through downtown Movie theater w/ food & drinks served
Where: Where: Austin Where:
Rainey Street South Lamer Where: 6 locations around Austin
When: (10min drive from downtown) Along the Colorado River When:
Year Round When: When: Year Round
11am-11:30pm Tuesday Saturday; open Year Round
until 12am Wed-Thurs and 1:30am Fri-Sat
Places to Eat

WINK WINE BAR

ZTEJAS FRANKLIN BARBEQUE

FIXE
MICKLETHWAIT
EASY TIGER BEER
GARDEN
LA CONDESA
COOPER'S OLD TIME PIT
BAR-B-QUE
LAMBERTS BARBEQUE
FUKUMOTO

GERALDINE'S

IRON WORKS

EMMER & RYE

OLD DUCK

PERLAS SEAFOOD

GUEROS TACO BAR

ALCOMAR
TORCHY'S TACOS
Getting Around

Official ridesharing partner of Austin B-Cycle: Sign up for the SXSW Shuttles:
SXSW. Download the app & pay-as-you-go bike complementary departing the Convention
get $5 off your first ride with rental Mazda Express ride s Center every ten minutes
promo code RIDEON ervice during conference hours.

Car Sharing Service Car Rental Service Cap Metro:

Use promo code SHAREATX; Use the rental code: extended metro
theyll waive the sign-up fee L65SXSW (PIN: SXS) services to downtown
and give you a $10 credit. Austin
THANK YOU