CREATING DIGITAL GRAPHICS

Lesson 4
 LO2 -To identify effects of a graphic on an
audience

Starter

How does this make you

feel?
Learning Objective
Learning Objective:
To review that the graphics are fit for
purpose
To identify effects of a graphic on an
audience

Literacy objective
To express yourself through your writing
Task
The head designer wants you to look at
the two different graphics and review
them by making detailed notes on
audience, whether the graphic is fit for
purpose & effect it has on audience.
(M1)
 LO2 -To identify effects of a graphic on an
audience

Different types of audiences

All digital images are designed to target a particular

audience:
For example:

Interest groups - such as toy adverts targeted towards

children
?
Gender group Magazines for women.
Age groups Such as game adverts aimed at older children.
Effects of graphics on different
audiences
All digital images are designed to produce an
effect on the target audience e.g.;
To Entertain
Uses a range of characters
To Amuse
Characters/Background
To Educate
The image doesnt directly educate
To Inform
Release date/new & old characters
To Evoke emotion
Different characters
represent different emotions
Share some emotion this image evokes?

I will add you answers in the empty

boxes
Try to state why it brings out that emotion
1 4

2 5

3 6
What is the purpose of this
image?
Is the graphic suitable (fit) for purpose?
If the purpose is to evoke emotion, does it actually do
that?
If it an advert, does it make the audience want to
buy/watch it?

From the graphic does it

make you want to actually
watch the film?
 LO1- To review that the graphics are fit for
purpose

Fit for Purpose

When we talk about fit for purpose :
Isproduct is suitable for whatever it was
created for?

Who would win in a race?

Success Criteria
Take the two graphic images and review them further,
talking about:
Who is the main target audience for the graphic?:
Interest groups
gender
age
What sort of effect does it have on the target audience?
Does it invoke emotion? How?
Joy excitement sadness nervous energetic envy - relief

Is the graphic suitable (fit) for purpose?

If the purpose is to evoke emotion, does it actually do that?
If it an advert, does it make the audience want to buy/watch it?
Plenary
Do you look at this image differently now?