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1
In what ways does your media product use,
develop or challenge forms and conventions of
real media productions?
Josh Rowles
Newspaper Advert Poster
For my poster it was important that I had a clear idea
set out to follow. With the idea of my film being
based upon volunteers who work at an aviation
museum I felt that it was appropriate to link this in
with old World War Two propaganda posters. I
researched what common themes the wartime
posters shared so I knew what I needed to include to
secure a successful product.
It is also important that the interviewees were very close up to camera, this was essential to keep a
personal connection with the viewer. A benefit of also doing this was that it also stopped visitors
interrupting us while we were filming these interviews. A direct link can be taken from this shot and
the newspaper advert because the aircraft in the background of each production are of the same
type of aircraft.
I also found that in documentaries there are many establishing shots used throughout. This is a
great way of allowing the viewer to follow where the topic focus is going. This screenshot of a scene
is at the start of the documentary following the opening and introduction. I particularly like this
scene because this is a panning shot of the front of the museum and in the background the engine
of an aircraft can be heard above. The opening of the documentary can directly be linked with the
radio advert because both include a brief description of the museum and during the advert clips of
interviews can be heard building the foundations to the documentary.
I have tried to follow example from the Guy Martin Vulcan documentary where there are lots of
establishing shots of where he is before anything is said about what is happening. I also followed
convention that I have a narrator then go onto explain what the establishing shots have been
building up to.
Many of my shots that I use in my
documentary are establishing shots. I found
that some quite a few of establishing shots
are panning shots which can be used to see
a location from a single spot. It was
important that I used many of these
establishing shots of the museum because
my film is the opening scenes of a full
length documentary. Again, in other
documentaries I had deconstructed such as
Jet! Where there are establishing shots of
the airfield accept my establishing shots in
my example to the right is inside the
workshop.
My radio advert includes all of these conventions and is similar to what is heard
from the Dispatches advert. I have specifically tried to fit with the ending when
the narrator specifies what the time and channel the programme is on. I too have
located this at the end of the advert, following convention I found with all
deconstructions I performed.
I also found that including clips from the documentary itself is very typical for
adverts like it does in the Mutiny documentary advert is useful and helps link the
two providing the audience with a small taster.