Amagansett

Funds
Presented By :
Jatinder Bajwa
Steven McCaskill
Jesse McDonald
 Problem Statement

Situation Analysis

- Internal analysis

- External environment
analysis

Agend - Financial analysis

- What is the main

a opportunity or issue in
the case?

Alternatives

Recommendations and Action

Plan

Contingency Plan
Problem Statement

Amagansett Funds CRM

system has demonstrated
its ineffectiveness
amongst staff and is in
need of drastic
improvement.
Situation Analysis
 CRM Unpopularity
The system was demanding.
Internal Users were required to use multiple passwords.
Data entry was difficult for employees.
Analysis The data entered in the system were incomplete;
partially entered.
The equipment needed was inadequate.
Laptops were slow too big to carry.
Difficulty in client prospecting and notetaking.
 Provided superior returns to clients.
Used a competitive compensation
External program.
Salespeople at Amagansett and its direct
Environmental competitors were called wholesalers.
Analysis (Wholesalers traveled extensively,
meeting with the investment advisors
and institutional investors who were their
customers)
Amagansetts 100 wholesalers lived
around the country, worked from home,
and were supported at the companys
Manhattan headquarters by a pool of
internal sales reps.
 Prime Software Benefits
CRM System Benefits Beneficiaries
Tracking processes
Sales Manager
& Prime Beneficiaries throughout the
Wholesalers organization.
Internal Sales Planning future
Rep meetings and follow-
Clients ups.
Reducing Individual
dependency.
Coordinating among
the wholesalers.
 Security Purposes
The Importance Imperative to have checks to
of Tracking prohibit unlawful activities.
Reduce and contain damage by
unauthorized employees.
Protecting Wholesalers crucial
information
Documentation of industrial trends
and job turnover.
Financial Financial Implications of Poor CRM
Drops in revenue
Analysis Drops in customer retention
Drop in potential share prices (if the
company were to go public)
Investing in a new CRM
High upfront costs but with a long
term benefit
Increased customer satisfaction
$500 billion in assets across 200 funds
Total spending on CRM adoption was
0.1% of assets managed
 Data entry
Friday data entry day
Hardware was too slow
Never used laptops out of office
Opportunity or
Authentication issues
Issue Addressed Multiple passwords, lack of
encryption
Lack of trust in the system
Managers wouldnt use reports
Poor use of resources
Excessive time spent on entering
info
Alternatives

Make a decision regarding the laptops

Should they be upgraded? Or disposed of completely
Mobile phones
Invest in hardware or software with more encryption
Reform CRMs Module
Make the data entry less time consuming
Eliminate Redundancies
Auto fill in customers information and passwords for example
 Recommendation & Action Plan

Make changes to simplify Amagansett Funds CRM.

Improve the user-experience (Auto Filling Basic Info).
Changes to simplify passwords ( multi-factor
authentication)
Purchase Laptops that are more appropriate for the
wholesalers.
Create an app that allows wholesalers to take notes on
their phones that are pertinent and concise.
Daily Reporting for wholesalers
Improving
CRM
Reputation Redesign the Graphical User
Interface (GUI).
Synergism with Mobile Apps.
Empower managers and
wholesalers by allowing them to
contribute to changes
 Contingency Plan

IT department to address the following:

Making the user-interface of CRM intuitive and
simple
Better encryption for passwords
Create a note taking app for wholesalers phones
Allow for sales managers and wholesalers to
contribute to making the CRM better
 Contingency Plan Cont.

Amagansett Funds Executives Address the

following:
Purchase of better and more functional Laptops
Wholesalers create their Reports after
meetings
Remove employees who are unwilling to learn
and grow
Monitor the new changes and augment where
needed

Conclusion

Amagansett Funds have opportunities to improve
their managerial operations.
Facilitate change by encouraging employees to
learn and implement changes to CRM.
Make changes through IT department ( autofill
functions, passwords, user friendly graphical user
interface).
Questions ?
References
References

Mcafee, A. (2004, Aug. & sept.). Amagansett Funds (A) . Retrieved 2016, from
file:///Users/Jbajwa/Desktop/case.pdf