Beruflich Dokumente
Kultur Dokumente
Submitted to:
Mr. Nel Guillen
Submitted by:
Tan, Marlo
Sael, Marial G.
Pascua, Clyde Cesar
I-BACKGROUND
On May 29, 2003 Robinsons convenience stores
inc. opened its 54th Mini-stop store in Espana.
This latest development come along way from its
first Mini-stop opened at the MRT central station
in December 2000. Its number of stores climbed
up since then to become a unique combo stores,
combining fast food with grocery products. This
is indeed a breathrough in the competitive
convenience store retail scene. There is really a
market need that is not being served by other
convenience stores in the philippines.
Mini-stops combo store concept is unique, combined
camarillo. The concept was born in Japan as a wholly
owned subsidiary of Josco Co. Ltd with the first Mini-
stop opened in July 1980 at Okurayama in Yokohama
Japan. Its network broke the 100.store mark with 80
franchised stores directly managed.
The first overseas store was opened in Seoul, south
korea in November 1980 and in March 1998, 1,000
Mini-stop stores were in full blast operation, 922
were franchised and 78 stores were directly
managed.
II-PROBLEM STATEMENT
How can Mini-stop acquire more customers
through technological innovation?
III-OBJECTIVE
To acquire more customers through
technological innovation.
IV-AREAS OF CONSIDERATION
PSYCHOGRAPHIC POSITIONING
-These individuals with a very hectic - Mini-stop is a clean convenience
schedules and no time to cook their store and has a excellent customer
food. service and a wide variety of
-Also to kids who love to eat snacks. merchandise in a combo store
format for our precious customers.
VII- THEORETICAL FRAMEWORK
MARKET
DEVELOPMENT DIVERSIFICATION