KAIAC

BUSINESS
COMPETITION
Chadwick
International
Group 2

November 14th, 2015

Table of
Contents
. Issue

. Company Description

. Product
IV. Industry Analysis & Competition
V. Financial
VI. Long-term Development
VII. Operations & Management
VIII. Marketing Plan & Sale Strategy
IX. Conclusion
X. Q&A
XI. Appendix 2
Water

3
ISSU
E

4
Current Issue

OR
= =

5575

5
Issue in 2030

6
Dire Need

There is a dire need

for

FINANCIALL
VIABLE Y
AFFORDABL
E

WIDELY
APPLICABL
E

7
 COMPANY
DESCRIPTION

8
PROTEUS: The
Corporation
Mission
Statement

Proteus seeks to create and promote the best product, provide exceptional
service to our customers, and use business to raise awareness and implement
solutions to South Koreas water crisis in 2030.

9
Company
Governance

Boards of Directors
monitor:

Actions
Policies
Practices
Decisions

10
PROTEUS: Locations
Company Location: Songdo Neat Factory Location: Dalian
Tower, Incheon (Shandong Province)

Low labor cost

$200,000 per year
Short transportation time
660 km, only 1.5 days at sea
Product

12
APUA/ APUA
+

13
Functions

REGULAR WATER TAP APUA

Not water efficient
Unchanged (conventional)
Water modulator for efficient
consumption
Economical
Compatible with al of the current
water system with rubber design
35% save water efficiency
Higher water pressure for
enhanced cleansing experience

APUA T APUA +

Water saving system

Water modulator for efficient Shower booth
consumption Toilet (no water)
Sensor for modulating excrement Bluetooth Connection
Pre installed in new apartment Wireless
(Posco) Easy paring via NFC

14
Impact of APUA: Efficient Water
Usage

35% reduction of water

consumption
15
Economical Impact Flowchart

275 per house

5 min. of shower
63,000 per house/ 5.5 Billion per day
takes 60
year

Save Save
$80 Million government 1.925 Billion per
Save
investment for water day
filtering and $1.1165 35% by using APUA
22,050 per house/
Million annual year

16
Total Market
Size

Market volume = # of target customers x penetration rate

(70,000 families) (140,000 families) (50%)

Market value ($3.85 million) = market volume (70,000 families) x average value
($55)
Immediate
Goals

Earn $550,000 after six months from APUAs

releasing date

Hire 500 employees by

2025

Sell to 20,000 families after six months from APUAs

releasing date
Industry Analysis &
Competition

19
 Industry Analysis / Key
Competitors
1. 2. 3.
KELIM DAELIM Toto Itd.
World's largest
Pioneer/ Largest company Government supported
Japanese toilet
for Sanitary equipment Korean company
manufacturer
market in Korea One of the highest
extended market over
Partnership with toto revenue companies
Korea

20
Srouce:
http://mnb.moneyweek.co.kr/mnbPrint.html?no=2008062409181610039&type=8&gubn
Marketing Plan & Sale
Strategy

21
Test Trial Period

Give out free Apua, Apua T, Apua + to 50 random

families Record any problems that occur over the
trial period
Receive feedback from the families

June, August,
2017 2017

Test Trial
Form
Mo
Fa
del Proble Feedb
mil
Na ms ack
y#
me
Fast &
Fa Ap
secure
mil ua None
connec
y1 +
tion
Flaw Would
Fa
Ap in the like a
mil
ua produ replac 22
y2
ct ement
Marketing Plan: Product
Opening

APUA Opening APUA +

Day 2028/01/23
2027/11/13

APUA T
2028/03/05

By selling product in each order

cause curiosity (which product will come out next?)
give gap of two months that we can get some feedback from the
customers

23
Marketing
Plan #2
Advertisement:

1. Video
Showing the seriousness of water
problem in Korea
Connecting to how APUA can
work as a solution
SNS (Facebook, Instagram)

2. Poster / Image
Propaganda creating
relationship between audience
and company
Chosun Daily News, Magazine B

3. Slogan
Money and H2O Saver
Used in logo
Attracts the audience 24
Service

A/S System Developed

Preparing for occurrence of: (Estimate/ Predict various cases)
Technological Problem
Abnormal Products (Rare cases)
On site Service for only (APUA +) (More possibility of breakdown)
Free Exchange Possible Duration
APUA (One month)
APUA + (One month)
APUA T (One month)
Customers HAVE to pay after one month if they want Service

25
Operations &
Management

26
Business Facilities: Factory Design

1. Managers office
2. Storage
3. Main storage
4. APUA T production lab
5. Gallery
6. APUA production lab
7. Conference table
8. APUA + production
lab
9. Auxiliary storage

27
Production Plan

Import Final check done

aluminum, by management
silicon, lithium director or
from Dalian, operation
China director

APUA + models
Send all raw
go through
material to APUA
secondary
Factory storage
production

Categorizing raw
materials, and
Main production
preparing them for
manufacturing in production labs
process

28
Key
Individuals 1. Technicians
2. Project
managers
3. Site Supervisors

Develop accurate job

descriptions
Create advertisement
Select the best candidates
Make a responsible offer
29
Incentiv
es

Incentive
Awards
Each director can nominate up to five employees
Deadline: May 1st
CEO reviews the nomination list and reviews their quality /
amount of service
Participants may be removed from the incentive plan due to
reassignment or poor performance
Incentives award must be approved by the CEO
Amount of incentive award can range 0% ~ 150% of the
employees salary

30
Compensatio
ns

Retirement compensations
Daily free meals/snacks
Trip to places outside of Korea (Hawaii)
Health insurance
Child-care assistance

31
 Long-term
Development

32
PROTEUS X
POSCO
Establishing long term partnership with
Posco
One of the largest construction industry in Korea
Government supported (less tax)
Expanding their business territory in Korea (potential
growth)
Pre included in new POSCO apartment enlarge the profit
(more customer)
High stock price with stable management system
Include APUA products in their new apartments & buildings

Take control of 70% water modulator market in

Korea by 2040 33
Risks and Potential
Adverse

Conflict with Posco

Decrease the estimated revenue
Delay the break even point
Increase the debt rate
Get bad reputation in the market

Environmental problems in Dalian

Prevent import of raw materials from Dalian

Slow down the production of APUA products

34
Financial
s

35
Financial
Status

$4 million is required each

year
Three international
investors
Through an auction
Proteus: 30%

36
Revenue
1.
APUA
Price $20
Manufactu
$2
ring Cost
Marketing
$3
Fee
Export/
Importing $5
Fee
Tax $3
Profit $11
2. 3.
APUA+ APUA T
Price $25 Price $10
Manufacturi Manufacturi
$3 $2
ng Cost ng Cost
Export/ Export/
Importing $3 Importing $1
Fee Fee
Factory Factory
$3 $1
rent/ Salary rent/ Salary
Tax $3 Tax $1
Profit $16 37
Profit $5
Profit

S $ S V FC To Pr
al 2 al a tal ofi
es 0 e ri Co t
. s a st
0 ( bl (F
0 $ e C
) C +
o VC
st )
1s 1 $ $ $4 $5 -
t 0 2 1 00 30 $3
, 0 3 ,0 ,0 30
0 0, 0, 00 00 ,0
0 0 0 00
0 0 0
0 0
2 1 $ $ $2 $3 -
n 1 2 1 00 43 $1
d , 2 4 ,0 ,0 23
0 0, 3, 00 00 ,0
0 0 0 00
0 0 0
0 0
3r 1 $ $ $1 $2 - 38
d 3 2 1 00 69 $9
Break-even Point

break even point: about 3.2

years

39
Conclusi
on

40
CONCLUSION

41
Q&
A

42
Work
Cited
"5 SMART Goals For Business Development." 5 SMART Goals For Business Development. N.p., n.d. Web. 06 Nov. 2015. <
http://www.b2binboundmarketer.com/inbound-marketing-blog/5-smart-goals-for-business-development>.

Wikipedia. Wikimedia Foundation, n.d. Web. 06 Nov. 2015. <https://en.wikipedia.org/wiki/Corporate_governance>.

"Estimating Market Size | Business & Marketing Planning | Startups."MaRS. N.p., n.d. Web. 06 Nov. 2015. <
https://www.marsdd.com/mars-library/how-to-estimate-market-size-business-and-marketing-planning-for-startups/>.
N.p., n.d. Web. <http://english.hani.co.kr/arti/english_edition/e_national/278100.html>.
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http://www.wepa-db.net/policies/state/southkorea/southkorea.htm>.
N.p., n.d. Web. <https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FDalian>.
"Kitchen Mixers, Single Lever Mixers, Taps | Hansgrohe International." Hansgrohe International. N.p., n.d. Web. 13 Nov. 2015.
<http://www.hansgrohe-int.com/18865.htm?gclid=COa_-ezDiMkCFVNvvAodMvIBoA>.
"South Korea to Cut 2030 Greenhouse Gas Emissions by 37 Percent from BAU Levels." Reuters. Thomson Reuters, 29 June
2015. Web. 13 Nov. 2015. <
http://www.reuters.com/article/2015/06/30/us-climatechange-southkorea-idUSKCN0PA04N20150630>.
"AQUASTAT - FAO's Information System on Water and Agriculture." AQUASTAT - FAO's Information System on Water and
Agriculture. N.p., n.d. Web. 13 Nov. 2015. <http://www.fao.org/nr/water/aquastat/countries_regions/kor/index.stm>.

The 25 Best Companies for Employee Compensation and Benefits." Entrepreneur. N.p., 23 May 2014. Web. 13 Nov. 2015. <
http://www.entrepreneur.com/article/234183>.

N.p., n.d. Web. <https://www.conservationgateway.org/Files/Pages/examples-economic-impacts.aspx>.

"Global Water Shortage: Water Scarcity & How to Help - Page 2." The Water Project. N.p., n.d. Web. 13 Nov. 2015. <
http://thewaterproject.org/water_scarcity_2>.

"Water Shortage Grips Korean Peninsula." Water Shortage Grips Korean Peninsula. N.p., n.d. Web. 13 Nov. 2015. <
http://www.koreaherald.com/view.php?ud=20090323000074

"Recruiting and Hiring Top-Quality Employees." Entrepreneur. N.p., 13 Feb. 2005. Web. 13 Nov. 2015. <
http://www.entrepreneur.com/article/76182>.

<http://www.koreaherald.com/view.php?ud=20090323000074

43
Appen
dix

44
Factory Supply

5000
m2
About
$0.05/m2/month
$250/mont
h

10
0
45