Beruflich Dokumente
Kultur Dokumente
PERCEPTION
Instant
Health drink Healthy and
After meal
for tasty milk
Dessert
rejuvenating shake.
energy
Building Sharing
Relationship happiness
s. with family
t of
pa r
RECOMMENDATIONS (contd.)
2. Depict health benefits of cadbury dairy milk.
Lower
Decrease
chances of Improve
blood
heart digestion.
pressure
diseases.
A father has high blood pressure and cholesterol problem. He tries to eat sweets
secretively. His son catches him doing this. First he give angry looks to his father but
then offer a dairy milk with a smile. In last they both share the chocolate.
because we CARE!!!
Q2: Discuss the effectiveness of deploying a celebrity
such as Amitabh Bachchan as its brand ambassador.
Renowned celebrity
Great image among
in both rural and
all age group.
urban areas.
Timeliness of love
and trust shared Build credibility
with people. of brand.
QUESTION 3
Low TV penetration
(26% out of 145m
rural households)