Beruflich Dokumente
Kultur Dokumente
Case 3
Vision: create an alternate reality that
transports the audience to a Parallel
universe
Intention: repackaging the way of presenting the circus
The Vision Framework
Suppliers input is
essential for the Buyers have options
output
Customers have
low switching cost
OTERS FIVE FORCES ANALYS
The industry is not attractiv
due to:
Moderate Competitive
rivalry
High Bargaining power
of buyer
High threat of
Substitutes
Favorable facts for
Cirque du Soleil:
Low threat of new
entrant
Low bargaining
power of suppliers.
Value Net
Other Circuses Circus Schools
Indirect (Montreals National Circus
Competitors/Substitute School, Ecole de Cirque du
products: music Industry Quebec)
Dance
Industry Competit Suppliers
Entertainment industry
ors
Cirque Du
Soleil
Buye Complemen
rs tors
Audience/Fans TV Channels
(Family) Broadcasters
Adults, Corporate
Competitive
advantages
Brand
The firms
Head Quarter and reputation and
Integrated network
Housing Facility brand name are its
of people
Cirque has the capability greatest intangible Diversified and
of utilizing itshuge plant resources along decentralized workforce
area in producing
with the creative which is not achievable in
everything inhouse and
depending very little on heads. a short period of time.
external sources.
Key Success Factors
Competitive- Prestigious Awards: Emmy, Drama
Desk
National Art Center awards
Technology: own expertise in costume
designs
Marketing: CSR programs- 1% of Cirque
Revenues goes to Development of
Disadvantaged Children
Organization: Taking talented performers from
around the world through Cirque du Monde