SAN MIGUEL

CORPORATION
ARCHITECT: FRANCISO BOBBY MANOSA

Three factors make architecture

trulyFilipino: Filipino values,
Philippine climateand the use
ofindigenous material

I design Filipino, nothing else.

 BIOGRAPHY
Born in Manila to a family ofarchitects

Graduated BS in
Architecturein1953inUniversityofSto.Tomas

Passed the board examination for Architects in
1954

In 1957, Arch. Manosa finished aLandscaping
Coursein Tokyo University in Japan

From 1962 to 1976, he was a partner of Manosa
Brothers and Associates,a design firm composed
ofhis architect brothers

Architect:
FranciscoBobby
Maosa
In his Practice:

Architectural details that tell that something is

Filipino
Experimenting with traditional forms, and
transforming them to meet both functional and
aesthetic purposes

Explores use of indigenous materials infused with

current technological trends to bring an entirely
new dimension to design

Designing Homes:

A style of Filipino scale and portion

Climatically designed for the country and tropical

weather

Maximizing possibilities for natural ventilation and

lighting
Awards and Recognitions
 Papal Awardee of the Noble Knighthood of the
Pontifical Order of St. Gregory the Great in
September1982

Recognized by the Professional Regulations

Commission as the Most Outstanding Professional
ofthe Year in September 1994

Recipient of the7th LIKHA Gold Medal Award given by

the United Architects of the Philippines in April 2003

TheCultural Center ofthePhilippines

(CCP)bestowed upon him the Gawad CCP Para sa
Sining in the field ofArchitecturein June 2004

One of The Five Outstanding Filipino (TOFIL)by the

Philippine Jaycee Senate and Insular Life in
December2004
PHILOSOPHIES
 I design Filipino

Architecture must be
trueto itself, its land, and
its people.

Three factors make

architecture truly Filipino,
Filipino values, Philippine
climate and the use
ofindigenous materials
 SAMPLE PROJECTS OF
Architect Bobby Maosa
 AMANPULO RESORT
AMANPULO
Pamalican RESORT
Island in Palawan Location:
Location:
Pamalican Island in Palawan Pamilican
PamilicanIsland,Palawan
Island,Palawan
Design
DesignConcept:
Concept:
Bahay
BahayKubo
Kubo
Square
Squarein inplan
planbut
butdiagonally
diagonally
split to form two rooms.
split to form two rooms.
Glass
Glassdoors
doorsmaintain
maintainaafeeling
feeling
of openness
of openness
Outside
Outsidebenches
benchesalsoalsoallow
allowthe
the
deck
decktotobe
beused
usedat atall
alltimes
timesofof
the
theday
dayto tomeet
meetandandconverse
converse
with
with a larger group ofpeople
a larger group of people
extending a living space
extending a living space
beyond
beyondthethebedroom.
bedroom.

YearEstablished:
YearEstablished:
1993
1993
 PEARL FARM BEACH
PEARL FARM BEACH
RESORT
RESORT
Babak, Island Garden City of Samal,
Babak, Island
8119 Garden
Davao City of Samal,
del Norte Location:
Location:
8119 Davao del Norte Samal
SamalIsland,Davao
Island,Davao

Theareais
Theareaisblessed
blessedwith
withvarious
various
natural attraction sand flourishing
natural attraction sand flourishing
flora
floraand
andfauna.
fauna.

Design
DesignConcept:
Concept:
Maranao/Samal
Maranao/Samalethnicethnictribe
tribe

Theinteriors
Theinteriorsofthedifferent
ofthedifferent
houses
housesfocus
focusonon
the
theYakan,Tausug,
Yakan,Tausug,Maranao
Maranao
and
and Badjao cultureand
Badjao culture andcraft
craft
 Also
Alsocalled
calledTahanang
TahanangPilipino
Pilipino
THE COCONUT PALACE
THE
CCP COCONUT PALACE
Complex, Manila Location:
CCP Complex, Manila Location:
CCP
CCPComplex,Manila
Complex,Manila
Design
DesignConcept:
Concept:
CoconutTree
CoconutTree
Thecoconuttriumphs
Thecoconuttriumphsas asthe
the
ultimate
ultimate Tree of Life. Fromits
Tree of Life. From its
roots
rootsto
toits
itstrunk,
trunk,itsitsbark,
bark,fruit,
fruit,
flower
flowerand
anditsitsshell,
shell,all
allhave
have
been the source of design
been the source of design
forms,
forms,elements,
elements,and and
ornaments
ornaments throughoutthe
throughout the
structure.
structure.
Inspired
Inspiredby
bythe
thesalakot
salakothat
hat
ofthe farmer
ofthe farmer
YearEstablished:
YearEstablished:
1978
1978
ST. JOSEPH CHURCH
ST.
LasJOSEPH CHURCH
Pinas, Manila
Las Pinas, Manila Also
AlsoKnown
Knownasasthe
theBamboo
Bamboo
Organ
OrganChurch
Church
Location:
Location:
Las
LasPinas,
Pinas,Manila
Manila
Design
DesignConcept:
Concept:
Bamboo
BambooOrgan
Organ
ItItunderwent
underwent
Extensive
Extensivereconstruction
reconstructionwhich
which
involves
involvesmeticulous
meticulousdesign
designand
and
authenticity
authenticity
YearCompleted:
YearCompleted:
1974
1974
 LANAO DEL NORTE
LANAO DEL NORTE Location:
Location:
PROVINCIAL CAPITOL Tubod,
PROVINCIAL CAPITOL
Northern Mindanao Tubod,Lanao
LanaodelNorte
delNorte
Northern Mindanao
AApersonification
personificationof
ofMuslim
Muslim
Architecture
Architecture
Design
DesignConcept:
Concept:
Environment
Environment
Plant
Plantboxes,
boxes,recessed
recessedslanted
slanted
windows
windowsandandwide
wideover
overhangs
hangs
ensure
ensure that even withoutair-
that even without air-
conditioning, the building
conditioning, the building
interiors
interiorswill
willremain
remaincool
cooland
and
comfortable
comfortableforforthe
theusers.
users.
All
Allbuilding
buildingmaterials
materialsused
usedare
are
local to the region and from
local to the region and from
sustainable
sustainablesources
sourcesthus
thus
protecting
protectingthe
theenvironment.
environment.
CANYON WOODS
CANYON WOODS Location:
Location:
CLUBHOUSE Laurel,
CLUBHOUSE
Laurel Batangas Laurel,Batangas
Batangas
Laurel Batangas
Thedevelopment
Thedevelopmentcreated
createdaa
mountain
mountainresort
resortwhich
whichlooked
looked
at
atthe
thelog
logcabin
cabinas
asaaprototype.
prototype.
Infused
Infusedwith
withdistinct
distinctFilipino
Filipino
characteristics
characteristics thatisis
that
responsive
responsiveto tothe
theclients
clients
needs,
needs,the
thelocal
localculture
cultureandand
the environment.
the environment.
As
Assuch
suchthe
theCanyon
Canyonwoods
woods
Clubhouse
Clubhouseisisaauniquely
uniquelyFilipino
Filipino
Building.
Building. The distinct rooflines
The distinct roof lines
mimic the local houses while
mimic the local houses while
the
theexterior
exteriorrustic
rustictreatment
treatmentisis
influenced
influencedbybywestern
western
prototype.
prototype.
 Location:
Location:
Las
LasPinas
Pinas

MARY IMMACULATE Design
MARY IMMACULATE DesignConcept:
Concept:
PARISH Nature
PARISH
Las Pinas
Nature
Las Pinas
Situated
Situatedwithin
withinaaforest
forestof ofmango
mango
trees
trees

Sheltered
Shelteredbybyanananahaw/cogon
anahaw/cogon
combination
combination tentroof.
tent roof.ItItisis
basically
basicallyaasuspended
suspended
roofstructure
roofstructureandandopen
openat atall all
sides.
sides.

Thechurchis
Thechurchisnestled
nestledinnatures
innatures
bosom
bosom and the surroundingare
and the surrounding are
integrated with the church
integrated with the church itself. itself.

Theinteriors
Theinteriorsmake
make
noveluseofcapiz
noveluseofcapizshells
shellsin inthe
the
form of doves in flight in
form of doves in flight in the the
interior
interiornot
notonly
onlyilluminating
illuminatingthe the
space
spacebut
butadding
addingaasensesenseof of
movement
movement that makes thisplace
that makes this place
unique.
unique.
MACTAN SHANRI-LA
MACTAN SHANRI-LA
Cebu, Philippines
Cebu, Philippines
Location:
Location:Cebu,
Cebu,Philippines
Philippines
An
Anocean-to-shore
ocean-to-shoretheme
theme
ofwarm,
ofwarm,golden
goldensand
sandand
andfresh
fresh
turquoise ocean hues
turquoise ocean hues to to
integrate
integrateseamlessly
seamlesslyinto
intothere
there
sort's existing structure and
sort's existing structure and
seaside
seasidelocation.
location.
Tropical
Tropicalelementssuchas
elementssuchascoral
coral
and seashells inspire room
and seashells inspire room
accents.
accents.
SULO RESTAURANT
SULO RESTAURANT
Makati City
Makati City Location:
Location:Makati
MakatiCity
City
First
Firstbuilt
builtin
in1962,
1962,ititwas
wasrebuilt
rebuilt
in 1978 after it caught fire.
in 1978 after it caught fire.
Its
Itsarchitecture
architecturewas
wasmarkedly
markedly
Muslim
Musliminspired
inspiredandandits
its
various
variousfunction
functionrooms
rooms
influences
influences from northto
from north to
southern Philippines.
southern Philippines.
Thestructure
Thestructurewas
wasbrought
brought
down
downinin1985
1985to
tomake
makewaywayfor
for
the expansion ofthe
the expansion ofthe
MakatiCommercial
MakatiCommercialenter.
enter.
SAN MIGUEL BUILDING
SANOrtigas,
MIGUEL PasigBUILDING
City
Ortigas, Pasig City Location
Location
::Ortigas,
Ortigas,Pasig
PasigCity
City
YearBuilt
YearBuilt
::1976
1976
Theuniqueand
Theuniqueandmemorable
memorableSan San
Miguel
MiguelBuilding
BuildingininOrtigas
Ortigasisis
among
amongthetheinstitutional
institutional
landmarks
landmarks thatMaosa
that Maosa
created.
created.
ItItreflects
reflectsthe
thePhilippine
Philippine
National
Nationalidentity
identity
 THE SAN MIGUEL
CORPORATION
Architect Bobby Maosa
 SAN
SAN MIGUEL
MIGUEL CORPORATION
CORPORATION
HISTORY
HISTORY

Established in 1890, Southeast

Asias first brewery produced and
bottled and it eventually became
one of the bestselling beers in the
region.
By 1914, San Miguel Beer was
being exported from its
headquarters in Manila to
Shanghai, Hong Kong and Guam.

A pioneer in Asia

Dominates other brands by being

in the top 10 beer manufacturing
companies of the world.
 OTHER
OTHER BUSINESS
BUSINESS

Core business:
Beverages
Food
Packaging
Properties

New business:
Fuel and oil
Infrastructure
Power and energy
Mining
Telecom
Banking
 ROLE
ROLE OF
OF GEOGRAPHY
GEOGRAPHY AND
AND THE
THE
FIRM
FIRM

One of the largest archipelagos

with 7100 islands.

It is at the crossroads of
international shipping and airlines

Centrally situated along the fastest

growing nations.
Proximity by jet to: Hong Kong,
Taipei, Seoul, Tokyo, Singapore,
Australia, New Zealand.
 CLIMATE
CLIMATE

It has a tropical climate of around

27 degree centigrade.

Unlike countries with extreme

temperatures, it has a benefit of
working in favourable climate
conditions.
 TRANSPORTATION
TRANSPORTATION NETWORK
NETWORK

Being and island nation the major

mode of transportation is the
waterways.

Deep-water harbors and seaport

terminals favours cheap
transportation of goods.
 DEMOGRAPHICS
DEMOGRAPHICS

12th populous country with

population over 85 million

Population density is estimated 255

persons per square kilometers of
land

Literacy rate 94.6%

 GEOGRAPHICAL
GEOGRAPHICAL ADVANTAGE
ADVANTAGE

Philippines is known for its rich

natural resources.

- SMC generates power from the

Maria Christina Falls which is a great
power resource in Philippines.

- SMC also produces coconut oil and

has set up one of the two copra
solvent extraction plants in the city as
Philippines has abundant resources of
coconut.
THE BUILDING
San Miguel Corporation Headquarters Architect: Francisco Maosa

The building is considered by many as one of the bastions of Filipino

Architecture and is notable for its gesture of employing angled and
vegetated facade to shade the interiors from the tropical sun and
combat heat gain.
 The building stands proudly as a
landmark in the part of the
Mandaluyong City as its unique
architecture. green architecture.

This building depicts modernity. It

shows a blend of the structure and the
landscape. Though it is only a low-rise
structure, it is iconic because it is
aesthetically unique.

The idea was like from the rice

terraces in Banaue.
 SWOT
SWOT ANALYSIS
ANALYSIS
(STRENGTH)
(STRENGTH)

Asset leverage
High R&D
Innovation
Loyal customers
Market share leadership
Strong management team
Strong brand equity
Strong financial position
Pricing
Reputation management
 SWOT
SWOT ANALYSIS
ANALYSIS
(WEAKNESS)
(WEAKNESS)

No online presence
Lack of scale.
 SWOT
SWOT ANALYSIS
ANALYSIS
(OPPORTUNITIES)
(OPPORTUNITIES)

Acquisitions
Asset leverage
Emerging markets and expansion
abroad
Innovation
Product and services expansion
 SWOT
SWOT ANALYSIS
ANALYSIS
(THREATS)
(THREATS)

Economic slowdown
External changes (government,
politics, taxes, etc.)
Maturing categories, products, or
services
Price wars
Product substitution
 SWOT
SWOT ANALYSIS
ANALYSIS
(THREATS)
(THREATS)

Economic slowdown
External changes (government,
politics, taxes, etc.)
Maturing categories, products, or
services
Price wars
Product substitution