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DABBAWALA IN MUMBAI

DABBAWALA IN MUMBAI
Presented by,
Krishna Patel (6)
Avani Patel (11)
Vaishnavi Patel (17)
Sapana Patel (22)
Jignasa Vankar (23)
Mansi Patel (24)
Namrata Chalke (25)
Shivani Rao (34)
Nikita Makwana (60)
DABBAWALA
About Dabbawala:-

A Dabbawala is person in India, most


commonly in Mumbai, who is the part of a
delivery system that collects hot food in
lunch boxes from the residences of workers
in the late morning , delivers the lunches to
the workplace.
HISTORY OF DABBAWALA

Mumbai dabbawala carrying and delivering freshly


made food from home in lunch boxes to office
workers.
Started in 1890 under British rule
125 years old and recognized as the best case of
network management in the world even by the
management gurus and growth.
Highly specialized trade
HISTORY OF DABBAWALA
This service was started by
Mahadeo Havaji Bachhe in 1890.

Many people from different


communities came to work in
Mumbai.

At that time, he recruited people


from villages who were not able to
earn a good living.
HISTORY OF DABBAWALA
Charitable trust Registered in 1956

Education 85% illiterate

Total area coverage 60km/70km

Employee strenght 4000-5000

No. of dabbas carry 175000-200000 dabbas i.e.


400000 transaction everyday

Time taken 3hrs


PRESIDENT & GENERAL SECRETARY
NUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION

Raghunath Medge And Mr. Gangaram


Laxman Taleker
THE JOURNEY STARTS
Early in the morning a dabbawala takes
bath and do his pooja. Puts a tilak on
his forehead and by 9AM he is outon
the streets with his bicycle.
These bicycle are heavy. Their carriers
are designed with extra iron to be able
to take a lot of weight.
He moves through the Mumbai traffic
to his assigned area and move up and
down the multi-storied buildings to
collect the tiffin boxes from homes.
THE JOURNEY STARTS
By the time he collects all these tiffins, its
already about 10:30AM.
On an average a destination is about 40km
away!
He carries about 30-40 tiffins on his
bicycle, fighting the bad roads, mud,
traffic and now even Mumbai Monsoons.
He reaches the nearest railway station
where dabbawala from different areas
together and the tiffins sorted as per their
destination.
THE JOURNEY STARTS
There are about 60 tiffin boxes in one
head carates.
They carry it on the heads and run
towards the railway platform and
platform are jam-packed at the peak
time but they move fast, climb up and
down the railway bridges with those
crates on their heads.
It carry in the luggage compartment and
they have some time for each other and
share the news and information.
The last station of dabbawala is
Churchgate on the track at 12PM.
THE JOURNEY STARTS
Dabbawala is the great example of team
working.
Once again, he joins one of the teams
and put a large number of Dabbas in
trollies , run towards the business centres
which are the final destinations for these
tiffins.
To reach a business hub, they split once
again. Each Dabbawala takes the
responsibility of delivering the tiffin
boxes for separate buildings.
THE JOURNEY STARTS
By 1PM all tiffin boxes are delivered task
done!
Dabbawala all gather at a place. Pray
together and have their lunch!
The job is only half done!
Dabbawala will take the empty tiffins from
the office and will go through the same
process again, till the tiffin reaches home
before 6PM.
Its a 9 hour work cycle!
ORGANIZATION STRUCTURE
CODING SYSTEM

Borivali, suburb in Mumbai


Residential station

BVI
9
Code for R Code for
dabbawala at
residence E 3 C destination
station 1 RC- building &
4 office

Code of station
Jain
14 floor
number
Eg. Nariman
Name & surname
Point
of customer
SIX SIGMA
Error Rate : 1 in 16 million transaction

Six Sigma performance (99.999999)


Technological Backup : Nil
Cost of service Rs. 200-450/month
No strike record as each one a share
holder
Earning 5000 to 6000 p.m.
DABBAWALA METHODOLOGY
Operational Motto : Error is horror

Discipline :-

No Alcohol drinking during business hour


Wearing Gandhi cap during business hours
Carry Identity Cards
SHARE MY DABBA
Anyone who doesnt want all of the food in
their lunch can simply place a sticker saying
Share on the tiffin of uneaten food.

Dabbawala pick up the tiffin after lunch and


quickly separate the tiffins with share
stickers.

Remove the food in them to give to the


children.

Whole process takes less than 15 minutes.


NEWS
Flipkart Ties up with Mumbai Dabbawala for
deliveries. [April 9 , 2015]
Mumbai Dabbawala join Swachh Bharat Campaign
after PM Narendra Modis invite.

Mumbai Dabbawala spouses to soon join business.


NEWS
Dabbawala to promote habit of washing
hands before eating.
with the threat of leptospirosis and
other diseases looming over the city. The
dabbawala will deliver soaps and handwash
to around 100000 people next week along
with their lunch boxes across the city.
NEWS
Mumbais dabbawalas to Dharamsalas monks
Indians pay tribute to victims of Nepal
earthquake.

Dabbawalas on strike to support Anna,


striking work for the first time in their
120year old history.

Over 5000 dabbawala began a rally from


Churchgate station to Azad Maidan in South.
SUPPLY CHAIN OF DABBAWALA
Pickup dabba from residence and
bring it to station.
Journey in local train
Uploading and sorting at
destination station.
Delivery to respective customer
Collection of empty dabba
Sorting at destinstion stations
Returning dabba
SUPPLY CHAIN
4 REASON TO SUCCEDS SUPPLY
CHAIN

No over reliance on technology

Create an integrated performance chain

Acute visibility

Keep it simple. Real simple


SWOT ANALYSIS
STRENGTH

Time management.

Teamwork, Discipline and Honesty.

Customer satisfaction.

Low operational cost, process consistencty.

Financial independence for the small group of dabbawalas.

Just in Time Approach.


WEAKNESS.

Highly dependent upon Mumbai Local Train


service.

Limited access to education limits


diversification of Members to other business.

Limited Fund Flow for the association limits


the governing body to implement welfare
schemes.
OPPORTUNITY
Oppurtunity of expansion of service on the
routes of Mumbai Metro.

Expanding network in other cities.

Booking of service through internet & SMS.

Generating revenue by promotion of other


brands.
THREATS
Threats from fast food joints & small
restaurants.

Flexi timing

Food courts at Malls

Catering services offering tiffin services


ACHIEVEMENT
Six sigma certification by Forbes group

ISO 2000 certificate to Dabbawala

Outstanding service organization awards by


NIQR

Marketing through Dabbawala many T.V.


channels and newspaper

Apart from this the dabbawalas have been


called to various conferences and leading
institute like IIMs to deliver speech.
ACHIEVEMENT

Invitation from CII for conference held in Bangalore.

Documentaries made by BBC ,UTV, MTV, and ZEE TV

Dabbawalla services are popular with the Indian IT developer


community in Silicon Valley, California, USA

World record in Best Time management.

Name in GUINESS BOOK of World Records.

Registered with Ripley's believe it or not.


DABBAWALAS ARE MOSTLY INVITED BY
Meetings of Confederation of
Indian Industries ( CII). Mahindra & Mahira - Kandivli
( Mumbai ) and Nasik.
Stanfort University delegation to
India. Sandoz Pharmaceuticals -
Mumbai.
Symbiosys Management School - Indian School Of Business (ISB) -
Pune. Hyderabad.
GE Money Servicing - Hyderabad.
Bharat Petroleum Corporation
Ltd. Microsoft - Gurgoan.
Global Business School- Nagpur. Genpact - Hyderabad.
Community of cooked food - Itly.
NM Dalmia College - Mumbai.
Accenture - Mumbai.
National Stock Exchange -
Mumbai.

Reserve Bank Of India.


THE ROYAL VISIT

Recently, the dabbawalas had royal company at Churchgate


station. The Prince of Wales himself had visited them when he
came down to Mumbai.

He took keen interest in their way of functioning, expressed


surprise at their efficiency and was struck with awe when he
was told that they didnt employ any technology.

The prince was presented a small moment, accompanied with


a garland, a Gandhi topi and a trophy by the dabbawalas.
RICHARD BRANSON CHAIRMAN VIRGIN ATLANTIC AIRWAYS
MUMBAI

Sir Richard Branson, Chairman, Virgin Atlantic Airways,


meeting the Mumbai's famed 'Dabbawalas' at their
nodal point, the Churchgate Railway Station in South
Mumbai, on April 1, 2005.
CONCLUSION
It keeps operational cost as low as possible.

It keep capital investment bare minimum and give


first priority to the customer because they think
that customer is not the Raja but Maharaja.

Deviation from your core competency can reduce


focus and affect current sales and profits
negatively.

There is flat organization.


THANKS!

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