Evolution

Submitted to, Submitted By

Mr. Shahir Bhatt Ravi Rupela - 214
Brand Management
EDP - Marking
 Brand Overview and Value
Hyundai Motor Company was founded in 1967.

Multinational automotive manufacturer headquartered in Seoul, South Korea.

Fourth largest vehicle manufacturer in the world.

World's largest integrated automobile manufacturing facility.

Hyundai vehicles are sold in 193 countries through some 5,000 dealerships and showrooms

Brand Value - Hyundai Motor's brand value exceeds $10 billion for the first time,2014.

Brand loyalty that comes from an emotional connection are becoming key drivers over price
 Brand Journey
1996 Hyundai Motor India Incorporated
Ground-breaking ceremony at the Irrungattukottai plant near Chennai.

1998 Hyundai Santro Pilot Production.

1999 Emerged as Second Largest Auto Manufacturer, Launch of Accent.

2000 Santro crosses 1,00,000 car Sales

2003 Awarded Car Maker of the Year

2005 Signed Sania Mirza as a brand ambassador of Hyundai Getz

2006 Santro crosses million mark and had become highest selling brand across segments
 Brand Journey continue
2007 Launch of Verna CRDi SX , awarded best value of Money Car 2007 .

2008-2010 i10, i20 launch, Shahrukh Khan as a brand ambassador and got an award
for CSR activities.

2011-2013 EoN Micro Car of the Year award. Launch of Hyundai Grand.
Elantra Saloon Car of the Year award.

2014-2015 Elite i20 National launch. Creta and Elite 20 have won various awards.

2016 Rolled out 7th million Car. Received Top Exporter of the Year award.
Awards
EoN Best Entry Compact Car
i10 Most Appealing Compact Car
i20 Most Premium Compact Car
Creta Car of the Year
Brand Name, Logo and Color

Hyundai means Modernity.

H letter is tilted to Right and gives fluid and smooth impression designed to give

Friendly and attractive image of a brand.

World's largest integrated automobile manufacturing facility.

Blue and Silver colours are closely associated with the Brand.
 Brand Concept
Modern Premium

Idea Idea Idea

Creating Customer Create new mobility Making the impossible possible and
Satisfaction with Experience at affordable Never taking No to an answer.
Innovation. Price.

Reason to Believe Reason to Believe Reason to Believe

Brand Vision:- Life Momentum with Affordable Continuous Quality improvement.

Time Partner in mobility Luxury Commitment to making worlds most
And Beyond. Fluidic Sculpture design Fuel efficient vehicle and Top Class
Eco Friendly Initiative as Identity. Safety Brand
Blue Drive
Brand Slogan and Positioning

reflects the will of Hyundai Motor Company to create

new possibilities to benefit the world and its people by
encouraging and developing new thinking.

All members of Hyundai have the brand slogan

deeply engraved in their hearts as they move forward
in their effort to provide new values and experiences
desired by todays customers through innovative ways that
are
unique to the brand, driven by new thinking about customers
and cars.

Positioning Latest in Technology and Styling

IMC Programme - Promotions
Winter Car Camp Dec 2016
Objective
Enhance ownership Experience for
customers and build strong bond with
them.

Promotional Drive
Organized at dealer workshops
Customer offers like 23 point check-up,
Discount on labour and parts.
20% discount on Extended warranty
Skill Olympic for Dealers Technicians and Road Side Assistance, etc
Objective
Motivate Technicians by giving them
global exposure and learning.

Promotional Drive
5102 technicians have participated
Winners will be sent to world skill
Olympic to be held in Korea,2017.
IMC Programme - Advertisement

TV

Magazine Newspaper
IMC Programme - Interactive Media
 References
http://www.hyundai.com/in/en/AboutUs/Milestones/index.html#slide_content1
9
http://worldwide.hyundai.com/WW/Corporate/CorporateInformation/BrandSlo
gan/index.html
http://worldwide.hyundai.com/wcm/idc/groups/sggeneralcontent/@hmc/docum
ents/sitecontent/mdaw/mdg0/~edisp/hyundai-webzine-2010-4q-eng.pdf
http://www.hyundai.com/in/en/MediaCenter/PressReleases/DF_IN_LOCAL
NEWSVIEW_20161216.html?selx2=
http://www.autonews.com/article/20101206/RETAIL03/312069982/hyundai-pla
ns-new-brand-strategy
https://www.google.co.in/?gfe_rd=cr&ei=KbiVWLyGMY3T8gej8b7ADQ#q=
hyundai+%2B+wiki
Thank you