PRESENTATION ON

THE STUDY OF SOCIAL MEDIA MARKETING

Submitted in partial fulfilment of the requirements for
PGDM

BY
PRIYTAM KUMAR PRIYADARSHI
DM1517053
2015-2017

ACCURATE INSTITUTE OF MANAGEMENT AND TECHNOLOGY, PLOT NO-49

Knowledge park-3, GREATER NOIDA- 201306(UP)
SEPTEMBER-2016
INTRODUCTION

Social media is a vital element for the online business

It is an art of producing traffic to site for generating business through online
social group
Social media marketing is used as a branding tool and can increase
conversion,sales tracking,page views,and add exposure
It is simple and low cost way to increase sale
This will bring many people to the site and help for link building to get good
ranking in search engine
By using the following famous social networking sites we can increase the site
traffic and to get potential customer
facebook
twitter
whatsapp
Objective
To study the effectiveness and implementation of social media marketing for
business
To study how social media can be useful for small businesses and new business
start-ups.
To study the effectiveness of brand communication through social networking
sites
To find the impact of interaction through these communication among indian
users
Scope of the study

The study would help in gathering the opinion of people for social networking
sites ,how do they use it,what are the things that they do on social media
networking sites and how these sites help them in socializing with their
personal and professional contacts
The study further helps in analysing the benefits of promoting through social
media ,identifying the benefits of branding and promoting via social
networking sites
The study will help to formulate and implement marketing strategies for
branding ,promoting,and communicating the information to the customer
through social networking sites
Social networking statistics
62% of population worldwide now use social media
65% of the worlds top componies have an active twitter profile
90% of marketers use social media channels for business
43% of marketers have noticed an improvement in sales due to social
compaigns
91% of experienced social marketers see improved website traffic due to
social media compaigns and 79% are generating more quality leads
The average time spent by marketers on social media is 1-5 hours per week
for those just getting started and 6+ hours per week for those with 3+ year of
experience
Linkedln is 4x better for b2b lead generation then facebook and twitter
Only 22% of business have a dedicated social media manager
 How often do you use internet
Chart Title

50

45

40

35

30

25

20

15

10

0
once a week 1 or 2 hours a day 2 or 3 days a week more then 3 hours
 Do you agree that the ads should appear
on SNS?

35

30

25

20

15

10

0
strongly agree agree nuutral disagree strongly disagree

Series 3
 Have you ever accessed these ads coming
on your way?
Chart Title

depending on ads

never

sometimes

often

0 10 20 30 40 50 60
What kinds of Brand communication attract
you in SNS?

Chart Title

video adds

games,quiz,updates

banner adds

interective flash adds

0 5 10 15 20 25 30 35
 you
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