GOOD

DESIGN
GOOD
DESIGN
GOOD
GOOD
DESIGN
GOODGOOD
DESIGN DESIGN
DESIGN

.
 O ring Sealed
High-intensity adjustable light beam (Spot
to Flood) Recessed, pushbutton, self-
cleaning, 3-position switch Rugged, ma-
chined aluminum construction with
knurled design Anodized inside and out

function for improved corrosion resistance Water

and shock resistant Spare lamp safely se-
cured inside the tailcap The distinctive
shape, style and overall appearance of the
Maglite flashlight and the circumferen-
tial inscription are registered trademarks
of Mag Instrument, Inc.

durabilit
y

Maglite Torch
 consumer
demand

social
behaviour
miniaturisation

Portable
Electronics
lifestyl
e

aesthetics

qualit
y
Audi TT
 form follows function

aesthetics

lifestyl
e

Juicy Salifby philippe starck/alessi

form follows function

aesthetics

Minipod
Speakers
 fitness for purpose

bionics

Anglepoise
Lamp
 aesthetics colourful

playful

off centre function

Alessi Products
 SUMMARY:
Angled drum for easier loading and unloading. Unbeatable
'AAA Plus' performance (10% better than 'A' Energy
Class). Lowest ever Hoover water consumption.

KEY FEATURES:
 1600 rpm spin
 A-Wash/A+-Energy/A-spin
 Angled drum for easy loading and unloading

ergonomics
 High reach door handle for even less effort
 Clothes can be added after programme start
 'Whisper' quiet performance
 Our lowest ever 35 litre water consumption
 Inter@ct LCD 'Wash Advice Centre'
 'Power Steer' control dial
 'Hand Wash' and 'Sportswear' programme
 'Speed Wash' in under 30 minutes
 'Time Saver', 'Fast Iron' and 'Extra Rinse' options
 Easy access filter with no water spill
 Hot and Cold fill
 Alu Classic finish

SPECIFICATION:
Spin speed: 1600 rpm
Wash rating: A
Energy rating: A PLUS

environmental concerns
Spin Rating: A
Wash load: 5 kg
Dry load: n/a kg
Dimensions HxWxD: 850x600x620 mm
Packed dimensions HxWxD: 900x650x660 mm
Weight: 71 kgs
Packed weight : 73 kgs
Order code : 31138183

Hoover Vision
plus
 environmental concerns

choice of materials

lifestyle

Smart Car
 safety

adapted to need

Finger
Toothbrush
 ergonomics

adjustable

economics

Tripp Trapp
Highchair
 environmental concerns

consumer demand

Folding Bicycle
 function

environmental concerns

prototyping

Bagless Vacuum
Cleaner
 planned obsolescence

miniaturisation

change of use

Digital
Photography
 function

ergonomics

consumer demand

Cordless Infra Red

Mouse
 retro design

lifestyle

status symbol

Mini
 choice of materials

personality association - marketin

function

Adidas Predator
Football Boot
 retro design

commercial association

lifestyle

Dualit Toaster
 fashion
conceptual design

aesthetics

marketing

Swatch Watch
 corporate
identity
safety

ease of use

Flymo
Lawnmower
 miniaturisati
on
convergen
t
obsolescence

Mobile Phone
 storage capacity

functionality

compatibility

PDA
 innovative aesthetic

total design

style imitation

Apple iMac
Hand Held
Gaming
Ballpoint Pen
Black and Decker
Workmate
Cable Tidy
Electric Guitar
Razors and
Shavers
The Chair
Chess Set by Karim
Rashid
Lego
OXO Kitchen
Utensils
Oakley
Sunglasses
Le Creuset Cast
Iron Pans