Infant Milk Substitutes, Feeding

Bottles and Infant Foods Act

 CRITERIA TO USE
Mother is no more
Mother is very ill
Mother is HIV +ve & chooses to use
breast milk substitutes
Failure of breast milk
 Breast milk substitutes
Dried whole milk powder
Fresh milk from cow
 Principles of artificial feeding
Infant Requirement

Energy
requirement
Protein 100Kcal/kg/day
carbohydrates 2g/kg of body
weight
After 4 10g/kg of body
months,undiluted weight
boiled and cooled
milk should be
given
 ROLE OF THE ACT
PROTECTS BREAST FEEDING
By controlling the marketing &
promotional activities of baby food
manufacturers (regulates production,
supply and marketing).
By ensuring proper use of Breast Milk
Substitutes.
 ROLE OF THE ACT
PROTECTS BREAST FEEDING
By controlling the marketing &
promotional activities of baby food
manufacturers (regulates production,
supply and marketing).
By ensuring proper use of Breast Milk
Substitutes.
 WEANING
Weaning is a gradual process starting
around the age of 6 months, because
breast milk is not sufficient to sustain
growth beyond 6 months
Cows milk, fruit juice, soft cooked
rice, suji, dhal and vegetables
 Protein
Comparison
11
b/w breast milk and
unprocessed
-casein cow milk
4 Breast
milk-soluble
g/l proteins cow milk g/l
7
33
lactalbumin
28
3.5 b- 5
lactoglobulin 1.5-
0 lactotransferrin 1.8
1-2 3.7
immunoglobulin IgG, 0.2-0.5
1-2 lysozyme, 0.5
living cells

Lipids(linoleic acid) 35
35 MILK IS A LIVING FLUID
HUMAN
 ENERGY 650KCAL
BREAST
MILK g/l Cow milk g/l
Carbohydrates 70 50
-lactose 50
62 2
Minerals 2 1
-Ca
0.33 -P
1
0.15 -Fe
0.4 -1.5mg 0.3-0.5 mg
Vitamins
-C 20mg
60mg -D 25IU
50IU
 HISTORY BEHIND THE ACT
Enacted in 1992 came into force on
Aug 1st,1993.
Many Loopholes.
Dept. of Women & Child
Development (DWCD) formed a
national task force.
Amendment Bill to parliament in June
2003.
Came into force from Jan 1st 2004
 THE IMS ACT
KEY PROVISIONS
NO advertisements.
NO free samples.
NO free educational material related
to these products to any person.
Labels on all IMS, FB, IF should say in
English & local language that Breast
Feeding is the BEST
To promote Breast
Feeding
milk powder