PROPOSAL

PREPARED BY:
FARHAN SALEEM
10135
 PROPOSAL

 Proposal writing is one of the most important

skills in business and technical writing.
Companies write proposals to attract new
business, sales clients and projects
 Function

 A proposal aims to persuade the intended

audience to do something
 Business proposals strive to persuade potential
customers to purchase a company's products or
services.
 Other proposals try to persuade the intended
audience to fund a new project
 Requests for Proposals

 Many people write proposals in response to a

Request for Proposals, or RFP.

 Companies, foundations and other organizations

send out RFPs when they want to receive
proposals for products and services, or
applications for funding.
 Features

 In general, a written proposal should consist of

an introduction that summarizes the problem and
your proposed solution; a main body that
explains the details of what you are proposing;
and a conclusion that emphasizes how your
solution will benefit your client.
 Considerations

 Be realistic when estimating a project budget and

a schedule for completion
 Size

 Proposals can vary in length depending on the

type of project or service being proposed. Some
proposals are brief and informal, while others are
lengthy and detailed.
 Gathering Background Information

 The first thing you will need to do in writing your

proposal is to gather the documentation for it.
You will require background documentation in
three areas:
 Concept
 Program
 Expenses
 Gathering Background
Information
 CONCEPT:
 concepts must be well-articulated in the proposal
 Program:
› the nature of the project
› the timetable for the project

 Expenses :
 you do need to sketch out the broad outlines of the budget
Components of a Proposal

 EXECUTIVE SUMMARY
 STATEMENT OF NEED
 PROJECT DESCRIPTION
 BUDGET
 ORGANIZATION INFORMATION
 CONCLUSION
 The Executive Summary

 This first page of the proposal is the most

important section of the entire document. Here
you will provide the reader with a snapshot of
what is to follow. Specifically, it summarizes all
of the key information
 The Statement of Need

 The statement of need will enable the reader to

learn more about the issues.
 It presents the facts and evidence that support the
need for the project
The Project Description
 The Budget

 The budget for your proposal may be as simple

as a one-page statement of projected revenue and
expenses.
Organizational Information
 Conclusion

 Every proposal should have a concluding

paragraph
 This section is the place to make a final appeal
for your project