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Social Media for Beginners: Planning for, Setting

up, & Managing Your Social Media Tools
Robin Pratt
 Todays Agenda

You tell me! Im here because:

We have a FB page or group and were afraid were

doing it wrong.

We dont have a FB page or group but we are sold on

having one and want to know how to set one up.

We dont know if we want a page or group, or if we

should be involved with social media at all.

Someone in my office made me attend!

What Is Social Media?

Any online tool that

helps you connect
and engage with
your clients,
students, or public.
 Why Should I use Social Media?

Its where our audience is.

154,226,960 US users, 4/11
35.1% growth in one year

Its who we want to reach.

It lets us do more with less.

It helps us do our jobs.

Data from checkfacebook.com and

facebook.com
 Tools OCTS Supports

Facebook

Twitter

YouTube
 Before You Begin
Ask the Following Questions

Do we already have one?

http://www.google.com/search?
q=site:www.facebook.com+madison+county+4-H

Do I really need one?

Who will manage and maintain it?

Is there time to maintain it?

Have I contacted OCTS and my unit supervisor?

Have I read the policy?

 What Kind of Account
Should I Have?
Page = general information for public, 5000+ fans,
promotional tools, insights and analytics
Closed group = clubs involving minors, need to
protect info/restrict membership, need to send
mass emails, push out event info
 What Kind of Account
Should I Have?
DO
NOT use your own personal profile as the
main page for your organization.
DONOT create a fake person for your
organization.
Setting Up Your Account

The person chosen to maintain the page or

group should use their personal profile to
create the account.
Fake profiles violate FBs terms of service.
Group members should not be friends.
Pages are not connected to personal profiles.
Privacy settings on personal page protect you.
Act right!
Setting Up Your Account

Select a co-administrator and friend that

person.
Needed to create group.
Important backup if admin leaves.
Can unfriend later.
Can be co-worker, parent, student, volunteer.
Ask Cherryl Varnadoe about Social Media
Officer position for 4-Hers.
How Do I Set Up a
Group?
1. Open FB. From your
personal account, click
Create Group on left
side of page.

2. Fill out the fields and

click Create (next
slide).
How Do I Set Up a
Group?
3. Include county and
state in name.

4. You must add one

friend to create the
group. Type in the
name of the co-admin
you friended. You can
defriend him/her later.

5. Choose Closed for

groups involving
minors.
How Do I Set Up a
Group?
6. Click the gear on top
right to edit group info.

7. Fill in the appropriate

fields on the edit screen
(next slide).
Choose a picture
that represents
your group (e.g.,
4-H logo). How Do I Set Up a Group?

Make sure
privacy is set to
Closed.

Check this
box!
Set up an
email for
easy
contacting.
Include
admin
names,
contact info.
 How Do I Set Up a
Group?
This is the friend you had to add
when you created the group. To
make this person an admin, click
See All next to members list.

This is the Click Make Admin next to the

description co-admins name. You can then
you wrote go to your personal profile and
when you unfriend the co-admin if you
created want. Theyll stay co-admin of
the group.
your group but will no longer be a
part of your personal page.
 How Do I Set Up a
Group?
8. Publicize your group by emailing, linking to,
talking about the group URL. People request to
join by clicking the link.
How Do I Set Up a
Group?
Requests to join group will
be listed under
Notifications. You can
choose whom to accept.
How Do I Set Up a
Group?
You do not have to be friends with
someone on your personal profile for
them to be in the group.

You should not be personal friends

with 4-Hers unless they are REALLY
your friends.

If 4-Hers are friends now, add them

to the group and then unfriend
them.

Group members cant see your

personal page if:
They are not your friends.
Your privacy settings are set
correctly.

Attend Privacy and Professionalism

How Do I Set Up a Page?

REMEMBER
Page = general information for public, 5000+ fans,
promotional tools, insights and analytics
Closed group = clubs involving minors, need to
protect info/restrict membership, need to send
mass emails, push out event info
How Do I Set Up a Page?

1. Go to your personal FB
profile.

2. Click More next to Pages

on the left side of the page.

NOTE: If you dont have any

existing pages, scroll to the
bottom of FB and click the
Create a Page link.
How Do I Set Up a Page?

3. Click the Create a Page

button.

4. Choose the Company,

Organization or Institution
option.
 How Do I Set Up a Page?

5. Select Education from the

drop-down menu.

6. Enter the name of your page,

including the county and state:
Jefferson County GA Master Gardeners
Ware County GA Cotton Growers
Clayton County GA Extension
 How Do I Set Up a Page?

7. Upload an image for your page.

Some logos available here: http
://www.caes.uga.edu/unit/oc/resources/
logos
/
Logo should be professional, good
quality, representative of your org.

8. Step 2 (Get Fans) you can use

or skip.
 How Do I Set Up a Page?

9. Fill out basic info.

Include link to related
website.
Dont know where this
shows up!

10. Click Continue. From

next screen, click Basic
Information on left of
page (next slide).
 *

11. Fill out at least the

starred fields. * Important; see next
slide
.For really great
inspiration, go here:
http://www.facebook
.com/UGA.Cooperativ *
e.Extension?sk=
info
.Feel free to borrow
their content!
.For info about user
names, attend the *
third social media *
training: Promoting
Your Page and *
Measuring Success.
How Do I Set Up a Page?

The About text entered in the

info screen appears on the left of
the page. Make sure to:
Mention its the official page.
Include admin names.
Include contact info.
How Do I Set Up a Page?

12. Click View Page on right of screen to

see main page.
 How Do I Set Up a Page?
13. Click on Wall on left of page to make your first post. Make
it useful!

14. Click on Everyone (Most Recent) to display posts by your

fans as well as your admins.
How Do I Set Up a Page?
More about pages:

1. Click Like to like your own page.

2. Click Edit Page or Edit Info to edit your page. The

menu on the left will change to allow you to manage
permissions, access your info, etc.

3. Click See All to add and manage admins.

1. 2.
2.

3.
 How Do I Set Up a Page?
15. Publicize your page by:

. Putting the address of the page on your website, in your email

signature, etc.

. Getting a Like button or fan box for your county website.

. Mentioning the FB page at meetings.

. Liking and commenting on related FB pages.

. Attend Publicizing Your Page & Measuring Success for more

info.
 Facebook Basics
I cant tell if we have a group, page, or
profile!

Groups:
Admin/member: Will say group under group
name.
Non-admin/member: Will see Join
Group/Request to Join button.

Pages:
Admin/member: Will see Edit Page button.
Non-admin/member: Will see Like button.

Personal Profile:
Friends: Will see Friends button with green check.
Non-friend: Will see Add Friend button.
 Facebook Basics
Unfriending Someone
Go to your personal profile and click on your name in the upper-right corner.

Click Friends on the left side of the page.

Position your cursor over the Friends button next to the person you want to
unfriend.

Select Unfriend from the pop-up menu.

The person will not be notified that they are unfriended.

 Facebook Basics
Deleting a Profile
Go to your personal profile and click the arrow next to Home on the upper-right of
the page.

Choose Account Settings from the drop-down menu.

Click Security on the left of the page.

Click Deactivate your account at the bottom of the page.

Facebook Basics
Deleting a Group

From your group page, click

See All next to Members.

Delete each member by clicking

the X to the right of their
names.

Finally, delete yourself by

clicking the X next to your
name. This deletes the group.

You must be the creator of the

group in order to delete it.
 Facebook Basics
Deleting a Page
From your page, click Edit Page.

Click Manage Permissions on the left of the screen.

Click Permanently delete (name of page) at the bottom of the screen.

You must be an administrator in order to delete a page.

 Correcting Problems
I have tons of 4-Hers on my personal
FB profile.

Post a status update saying If you

are a 4-Her, please join this group
with link to group.
Unfriend the 4-Hers from your page
(they wont know).
 Correcting Problems
My group or page name does not
follow the guidelines.
Groups:
Go to Edit Group.
Change the group name.

Pages:
Click Edit Page.
Click Basic Information on left of
page.
Change the page name.
 Correcting Problems
My 4-H group is open but it should be
closed.

Go to Edit Group.
Change privacy from Open to
Closed.
For
groups with more than 250
members:
Create new group with closed
setting.
Post message on old group asking
members to move to new group.
Delete old group.
 Correcting Problems
I have a 4-H PAGE that anyone can
join, but I need it to be a closed
group.
Create a closed group.
Contact admin of page, ask him to:
Post message on page directing members to group
link.
Delete the page.

If you are the admin, do the above steps

yourself.

If you dont know who the admin is, like the

page, post message identifying yourself as 4-H
agent & directing people to official group.

Consider contacting valued page members to

email them group URL and personally invite
them to join.
 Correcting Problems
My page is a personal profile and
should be a group or a page.

Create a group or a page.

Poststatus update on your profile
directing people to like page or join
group.
Remove official logos from your
profile picture.
Unfriend4-Hers/business
associates.
Donot post official business on your
personal profile.
 Correcting Problems
I created a fake profile and now youre
telling me I cant have that.

Create a group or a page.

Post status update on your
profile directing people to like
page or join group.
Consider messaging valued
friends to email them
group/page URL and personally
invite them to join/like page.
Delete fake profile.
 Correcting Problems
Someones running a page or group
that I (we) dont control.
If its a vibrant, lively community, dont kill it.
Contact the owner and ask him/her to make you
a co-admin. Modify the page or group to meet
the guidelines in this presentation & carry on!

If its a dead group or page, contact the owner

and ask him/her to delete it. Then you create
new group or page.

If you dont know who runs the page or group,

like the page/join the group, post message
identifying yourself as 4-H agent & directing
people to official group.

You cant force someone to take down a page or

group. Best strategy: have the most compelling
content.
 Twitter

Fast way to share info with lots of people.

Instant communities of practice.
Good for:
News
Pubs
Links to other related websites
Upcoming events
Events as they happen
 Twitter
This is the home page of our account.
Tweets from the107 people
we follow.

If we retweet one of these

posts, our 429 followers see
it.

If all 429 of our followers

retweet the post, all of THEIR
followers see it, and so on.
 Twitter

To set up an account:
Go to Twitter.com and choose a user name and password.
Useyour county and state name; e.g.,
JacksonCountyGAExtension.
Make sure more than one person in office can log on to account.
Share your Twitter account with OCTS so we can help publicize
it.
For
tips on getting the most out of Twitter, attend Promoting
Your Facebook Page and Measuring Success.
 View the Do You YouTube? archives on Wimba.
Contact Emily Pitts (epitts@uga.edu) for more info.
 Further Training
Privacy and Professionalism on Facebook:

Set your privacy controls to protect yourself & your job.

Deal with inappropriate comments and posts.

Facebook etiquette.

2/21, 22, 23

Promoting Your Facebook Page and Measuring Success:

Maximizing the reach of FB and Twitter.

Creating a lively community.

Tools to make posting and sharing easier.

Understanding whos coming to your pages and what they want to see
more of.

3/6, 7, 8