GOOGLE

A Multinational Creative Media Industry

 OVERVIEW
Sector: Interactive Media
Google began as a search engine in 1997 and since has rapidly grown into not only the
most successful search engine but also has bought a large number of companies and
generated billions in revenue from advertising.
Structure and Ownership:
Google has more than 70 offices in 50 countries
It operates on the basis of a dual class voting structure which means that the
shareholders are divided into Class A and Class B.
Class A entitles shareholders to one vote per share and Class B entitles
shareholders to ten votes per share.
Larry Page, Sergey Brin (the founders) and Eric Schmidt will control 37.6% of voting
power in coalition with the executive management team and directors who will control
61.4%.
 OVERVIEW
Product Diversity:
Google has many diverse products. They are all essentially search engines
rather than original applications themselves.
Google, Gmail, Google+, Google Play, Google Play store, Google Play Movies
and TV, Goggle Play Music, Books and Games.
Sources of Income:
89% of Googles revenue comes from advertising.
Two main advertisers provide this income: AdWords and AdSense.
The rest is derived from Enterprise products; Google buys companies to have
ownership over them.
Its biggest purchase was of Motorola Mobility in 2011($12.5 billion)
 ORGANIZATIONAL OBJECTIVES
Competitors
Bing is Microsofts answer to Google. It began in 2009. It was previously MSN
2nd largest search engine in the U.S. However it only has a usage rate of 20.9%
and Google has 63.9%.
Essentially, Google has no real competition as it is by far the most successful
search engine.
In contrast to Bing, it has:
Better company focus
More Data- 5 to 6x the market share of Bing.
Greater investment- people and money.
Attractive for creative thinkers.
 ORGANIZATIONAL OBJECTIVES
Customers
Google is a free search engine which can be accessed through Wi-Fi.
Most appliances will already have chrome and the browser installed on
the devices as well as other applications offered by Google.
Google offers a highly precise targeted and personal service to users
because it has access to web history.
There is no specific range of customers as all vary in demographics.
 ORGANIZATIONAL OBJECTIVES
Employment Opportunities
Software/Hardware engineers
Product, merchandising, sales account managers
Research scientists
Data Analysts
Exceptional Work Conditions which attract creative, dedicated and
extremely talented mind-sets.