MCDONA

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LDS
Our overall vision is for
McDonalds to become a
modern, progressive burger
company delivering a
contemporary customer
experience.

Modern is about getting the

brand to where we need to be
today.
Progressive is about doing
what it takes to be the
McDonalds our customers will
expect tomorrow.

To realize this commitment, we

are focused on delivering great
tasting, high-quality food to our
VISION
customers and providing a world-
class experience that makes
them/2feel welcome and valued.
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MISSION
Our mission is to be our customers
favorite place and way to eat & drink.

Were dedicated to being a great

place for our people to work; to being
a strong, positive presence in your
community; and to delivering the
quality, service, cleanliness and
value our customers have come to
expect from the Golden Arches a
symbol thats trusted around the
world

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 Committed to our people
Place the customer experience at the
care of all we do
Believe in the McDonalds System
Operate our business ethically
Give back to our communities
Strive continually to improve
Grow our business profitably

GOAL
S
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 To demonstrate appreciation by
providing customers with high quality
food and superior service in a clean,
welcoming environment, at a great
value.
Providing opportunity, nurture talent,
develop leaders and reward
achievement.
To hold ourselves and conduct our
business to high standards of
fairness, honesty, and integrity.
To help our customers build better
communities
To provide sustained profitable
growth for our shareholders
To anticipate and respond to
changing customer, employee and
system needs through constant

OBJECTIVES
evolution and innovation.

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Location

Warsaw
90%
Paris
60%
Barcelona
75%

KOTIO
Map

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 STRATEGIES
AND
PROGRAMS

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MAIN
STRATEGIES

1 2 3

MARKET MARKET SERVICE/P

PENETRAT DEVELOP ROGRAM

DEVELOPM
ION MENT
ENT
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OTHER
STRATEGIES

1 2 3 4

Makes Get rid of Add Add

menus some personaliza personaliza

tion tion
more menu
options options
local items
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PROGRAMS

1 2

Loyalty Charity
Ronald McDonald B
Program
Program Bulilit
(Ronald
Ronald McDonald R
Mcdonald
Learn
House
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Ronald McDonald B
Charities
TEXT SLIDE
Basic elements

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 CORPORATE
SOCIAL
RESPONSIBILITY

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 A FOOD
CORPORATE
SOCIAL B SOURCI
RESPONSIBI NG
LITY C PEOPLE

D COMMU
NITY
E PLANET

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 FOOD
CORPORATE SOCIAL
RESPONSIBILITY

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Good Food - What Were
Building On
Continuing focusing on
childrens using to enhance
the nutritional profile
Providing food and nutrition

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 SOURCI
CORPORATE SOCIAL

NG
RESPONSIBILITY

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 PEOPL
CORPORATE SOCIAL

E
RESPONSIBILITY

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 COMMUNI
CORPORATE SOCIAL

TY RESPONSIBILITY

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 PLANET
CORPORATE SOCIAL
RESPONSIBILITY

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