Beruflich Dokumente
Kultur Dokumente
Promotional Plan
AND ITS ALL ABOUT
AND ITS ALL ABOUT
his perfect drive
his angry look
And not to forgot that
taken-for-granted
SUNSET
SO, THE IDEA
ITS time sons and daughters step up and connect with the
problem and gift this universe to their
parents/grandparents.
We want link their daily activities with what their near and
dears are missing out on.
Content to be managed by HT
Brand Campaign
Promotional Contest
Digital Banners
Brand Campaign
Sample Design
Vasan Eye Expert
Sample Design
Promotional Contest
Joy of Seeing Photo Contest
Sample Design
Banner adverts:
targeted communication
Banner adverts will be used to drive leads and break the campaign
The call to action will be the wap site or campaign landing page.
Which will have appointment a simple form.
Vasan Badge
Sample Design
Eye Donation Application
Sample Design
MOBILE
Wap-site
Core TG
(Facebo 18+ Facebook Audience
ok):
interested in Health, Fitness and
13.5
Million Lifestyle.
Going Forward Key Strategy
Interested Audience
Key Internet Tool
Rediff Inmail Banner 160x600 1 Month CPM 50,00,000 5,000 0.10% 30 1,50,000
300x250,72
TOI ROS Banner 8x90 1 Month CPM 12,50,000 2,250 0.18% 100 1,25,000
300x250,72
HT ROS Banner 8x90 1 Month CPM 15,00,000 2,250 0.15% 120 1,80,000
300x250,72
Cricbuzz ROS Banner 8x90 1 Month CPM 12,50,000 2,500 0.20% 100 1,25,000
ROC - Health,
Women, Lifestyle, 300x250,72
Tribal Fitness, News & 8x90,
Fusion Sports Banner 160x600 1 Month CPC 50,00,000 20,000 0.20% 13 2,60,000
Keyword 300x250,72
Search/Contextual 8x90,
Google Targeting Banner 160x600 1 Month CPC 1,13,63,636 25,000 0.22% 15 3,75,000
News,Business and Android/iO
Mobile Health S 320*50 1 Month CPC 66,66,667 20,000 0.30% 7 1,40,000
370,30,303 77,000 0.21% 13,55,000
Adserving
38,000
Charges
Service Tax
2,07,947
(INR)
Total Payable
16,00,94
Amount
7
(INR)
Facebo
ok Like
Ads
Unit rate Gross
Unit Est Est
Websites Placements Type of Ad Unit Size Duration Est Clicks Fans (INR) Cost
Buy Impressions CTR
(Gross) (INR)
Return on Investment
30 40 K unique users will visit and surf our 1 Lakh Fans on Facebook Page
website
THANK YOU
Vinish Kathuria
Email: vinish.kathuria@hindustantimes.com
Contact: 9717392381