COMMUNICATION PLAN

PRESENTATION

Laine Willkom
April 10, 2017
AET/560
Todd Burke
 Goodwill strives to enhance the dignity
and quality of life of individuals and
families by helping people reach their
full potential through education, skills
training and the power of work

(Goodwill Industries International Inc., 2017)

GOODWILL INDUSTRIES INTERNATIONAL

INC.
 Eliminating Barriers to Opportunity
In 2015, Goodwill
Learning and Skills Training helped more than
312,000people
Job Placement and Resources train for careers
Enhancing Individuals and Communities
Support through Work

(Goodwill Industries International Inc., 2017)

GOODWILLS MISSION AND VISION

 WTHR News reports that Goodwill Industries has
been selling personal documents including:
Valid debit cards and credit cards, medical histories,
prescription records, pay stubs, immigration papers, car
titles, legal documents, leases, bills, family photos, tax
returns, mortgage statements, student loan applications,
employee drug test results, checking account statements,
job applications, college transcripts, IRA and 401K
statements and living wills (Segall, 2013)

PRIVACY BREACH AT GOODWILL

 COMMUNICATION PLAN OBJECTIVES
Upon articulation of the communication plan, front-line
managers will:
Be reminded of Goodwill Industries mission and vision
Understand how the procedural changes align to the
organizations mission and vision and to protecting
client privacy
Understand their role and what is expected of them
throughout the change process
Understand how the changes will be implemented
Understand how the changes impact employees
Understand how they will assist in evaluating the
communication plans effectiveness
 TARGET AUDIENCE To effectively
162 Retail Stores communicate with
2 Countries
Goodwills targeted
audience, its structure
Autonomous Structure
needs to be holistically
Front-Line Managers considered.
Employees
Limited Access to Email
PROCEDURES FOR SHARING THE PLAN
Understan
d
Company Email
Goodwills Intranet Site
Conference Calls
Inform
Formal Presentations
Direct Management
Communication
Traditional Mail Enable
Change Team Communication
FREQUENCY AND FORMS OF
COMMUNICATION
Initial Coordinating
Notification multiple,
targeted
channels
Change Periodic ensures that
Team Calls
the message
reaches a
wider
audience.
Presentation Intranet and
s Email
 360 Feedback
Online Surveys
Focus Groups
Intranet Usage Tracking
Departmental Question and Answer Sessions

EVALUATION OF THE PLAN

 CONCLUSION
Implementing change to 162 autonomous stores
accustomed to acting independently may be met
with resistance, even if the changes are for the best.
Goodwill Industries strongly affirms that having a
structured communication plan will help the
organization reduce unproductive resistance, inform
employees, connect leadership and front-line
employees, and generate feedback for continuous
improvement.
 REFERENCES
Blank, G.(n.d.).Conducting a focus group.Retrieved from
http://www.cse.lehigh.edu/~glennb/mm/FocusGroups.htm
Cawsey, T. F., Deszca, G., & Ingols, C. (2016). Organizational change: An action-
oriented
toolkit (3rd ed.). Retrieved from the University of Phoenix eBook Collection
database.
Goodwill Industries International Inc.(2017).About us.Retrieved from
http://www.goodwill.org/about-us/
Segall, B. (2013, November4). Goodwill makes changes after WTHR finds charity
selling
personal information. WTHR. Retrieved from http://www.wthr.com/article/goodwill-
makes changes-after-wthr-finds-charity-selling-personal-information
 REFERENCES

Spector, B. (2013). Implementing organizational change (3rd ed.). Upper Saddle River, NJ:
Pearson Education, Inc.
SurveyMonkey.(2017).SurveyMonkey plans and pricing.Retrieved from
https://www.surveymonkey.com/pricing/?ut_source=direct_to_pro&ut_source2=lo_ho
me_d&ut_source3=sem-lp-5
The National Council for Voluntary Organisations.(2014).Managing the
transition.Retrieved from
https://knowhownonprofit.org/leadership/change/tools/transition
United States Postal Service.(2017).Postage price calculator.Retrieved from
https://postcalc.usps.com/Calculator/MailServices?country=0&ccode=US&oz=85224&
omil=False&dz=54481&dmil=False&mdt=4%2F10%2F2017&m=20