PRODUCT DESIGN AND

DEVELOPMENT
Chapter 1 & 2 Development Process and
Organization
PRODUCT
PRODUCT- any device or system that is designed
and produced for use by a customer

CUSTOMER-Person who ultimately buys the

product
Another person in your company who may use the
device you design
Think broadly about who the customer is (who does
the product affect)
Chief objective of product design - Satisfying the
customer(s)
WHY STUDY THE DESIGN PROCESS?
Continuous need for new, cost effective, high
quality products
Todays products are complex and require a team
of people with different backgrounds to take an
idea from concept to market
~85% of problems with new products not working
as intended, taking too long to bring to market,
or costing too much are the result of a poor
design process
MEASUREMENT OF THE DESIGN
PROCESS
Product Quality How good is the product
Product Cost What is the manufacturing cost

Development Time How quickly was the

product developed
Development Cost How much was spent to
develop the product
Development Capability can the team be better
able to develop future products
3 MEASURES OF DESIGN

Cost Time

Quality

Duration may vary from 1 yr to 10yrs or greater

(Exhibit 1-3, pg 5)
DESIGN AND DEVELOPMENT TEAM
Marketing
Design
Mechanical
Electrical
Software
Industrial
Manufacturing
Operations
Warehouse
Supply Chain
DEVELOPMENT AND DESIGN
PROCESS
Phase 0: Planning Begins with the strategy and
assessment of technology developments and
market objectives
Phase 1: Concept Development Identify target
market, alternative product concepts generated
and evaluated
Phase 2: System-level Design Definition of the
product and break-down into subsystems and
components
DEVELOPMENT AND DESIGN
PROCESS
Phase 3: Detail Design Complete specification
of the geometry, material, tolerances and
manufacturing details
Phase 4: Testing and refinement Prototype
evaluation and assembly testing. Utilizes
prototype tooling
Phase 5: Production Ramp-up Completion of
production tools and process to implement
manufacturing process as well as train workforce
(work out the kinks)
Exhibit 2-2 pg 14
DEVELOPMENT STEPS
Step #1: Identify Need
Two sources: the market (market-pull), or the development of a new technology (technology
push)
Step#2: Plan for the Design Process
Planning involves simply deciding on how to allocate the companys resources of people,
money, time, and equipment to complete the design tasks.
Step #3: Develop Engineering Specification
Goal is to completely understand the problem
Three steps:
1)identify customers
2) generate customer requirements
3)develop engineering specifications
Step #4: Develop Concepts
Based on customer requirements and engineering specs.
Multiple concepts may be evaluated by comparing the concepts generated to the specifications
developed. Goal is to select the best concepts for refinement into products.
Step #5: Develop Product
Starting a project with a single conceptual design in mind, without concern for the earlier
phases, is poor design practice and leads to poor-quality products.
As products are developed, the are evaluated for manufacture, assembly, behavior, and cost.

DEVELOPMENT STEPS (CONT)

During each stage of the design process, we must be able to communicate the
information to others (recall concurrent design).

Design Notebook
Communication with management/customers (possibly during design reviews)

Make it understandable to the recipient.

Carefully consider the order of presentation:
Present the whole concept or assembly and explain its function
Describe the major parts and how they relate to the whole and its function

Tie the parts together into the whole

Beprepared with quality material:

Have good visual aids and written documentation

Follow an agenda

Be ready for questions beyond the material presented

Documents communicating the final design

Drawings (or computer data) of assemblies and details.

Written documentation to guide manufacture, assembly, inspection,
installation, maintenance, retirement, and quality control.
PRODUCT DEVELOPMENT
ORGANIZATIONS
Exhibit 2-8 pg 29
ASSEMBLY GROUP DESIGN
Design concept

Group 1: Dustin, Ed, Michael

Group 2: Paul, Maria, Adam

Group 3: Corey, Ana, Brian

Due 3/24 Presentation to class