A STUDY ON

EFFECTIVENESS OF
DIGITAL MARKETING
SERVICES AT VICTORY
SOFTWARE SOLUTIONS

Vigneshwar . Reg no. 32315143

Objectives
1. Primary Objectives
To study the effectiveness of digital marketing

services at Victory Software Solutions, Chennai

2. Secondary Objectives
To study the impact of digital marketing in
bringing top ranks in Google for a website in
an organic way by using Search Engine
Optimization(SEO)
To identify the perception of customers on the
major aim of digital marketing
To understand the most
preferred digital marketing
strategy to promote the website
To assess the satisfaction
level with Victory Software
Solutions on the digital
marketing
To provide suitable
suggestions for improving the
effectiveness of digital
marketing services and improve
the overall customer satisfaction
Research Methodology
Research Design : Descriptive
Method Of Collecting Data :

> Primary Data : Collected from 100 clients

using structured questionnaire.
> Secondary Data : Collected from Journals,
research paper and websites
Research Instrument :

1. Direct questions

2. Close end questions

3. Dichotomous questions

4. Multiple choice questions

Sample Design :
> Sampling Frame : A Sample frame
may be defined as the listing of the
general components of the individual
units that comprise the defined
population.
> Sample Size : 100 clients
> Sampling Techniques : Convenience
sampling
 TESTING

Correlation
One way ANOVA

Chi Square test

HYPOTHESIS
CORRELATION :
H0 - There is positive relationship between
the digital marketing service by Victory
Software Solutions provides more
traffic/customer and being served by
Victory Software Solutions.
H1 - There is no positive relationship
between the digital marketing service by
Victory Software Solutions provides more
traffic/customer and being served by
Victory Software Solutions.
ONE WAY ANOVA :
H0 - There is significance difference between the
Promoting the website before approaching Victory
Software Solutions and the revenue generating from
organic search.
H1 - There is no significance difference between the
Promoting the website before approaching Victory
Software Solutions and the revenue generating from
organic search.
 CHI SQUARE TEST :
H0 - There is a relationship between the
profit and using digital marketing for
website optimization at Victory Software
Solutions
H1 - There is no relationship between the
profit and using digital marketing for
website optimization at Victory Software
Solutions
PERCENTAGE METHOD :
1. Promotion of website
2. Using Digital marketing
3. Getting leads or customer through
digital marketing.
4. Revenue generation from organic
search
5. Frequency of website updating
THANK YOU